PolifinityHead of Business Strategy
Jan. 2023Remote- pivoted the company from product to service
- sent out 6 offers worth over 10.000 EUR
- establishing a community of +700 members
-establishing and automating the outreach process with 40% reply rate of target audience and average of 5 meetings per week
-creating positioning and messaging strategies from scratch
- creating all strategic documents: Customer Persona, One Pager, Pitch Presentation, Marketing and Outreach strategy and using market research for business activities - did user testing to make sure business objectives of product are reached
- working closely and serving developers to create a product the customers will love