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Work Background
AppleMusic Marketing and Campaign Management
Aug. 2023New York, United States• Implements marketing campaigns and concert activations to elevate artists’ present drive consumption via Shazam.
• Utilizes data-driven insights to optimize campaign performance and inform future strategies.
• Provide regular reports and analysis metrics, and actionable recommendations to senior management.
• Collaborates cross-functionally with internal teams and external partners to align marketing efforts with business objectives and artist goals.
• Stays abreast of industry trends, platform updates, and competitor activities to identify new opportunities and best practices.
• Project manages and executes global and regional Apple Music Guides in collaboration with Apple Maps. Accomplishment:
• Developed and executed an artist targeted campaign on Shazam that drove a users to bonus content (such as pre/post-show content and more.) and
resulted in 4M+ impressions within weeks of the launch of the activation.
SpotifyManager, Partner Marketing - Freemium Partnerships & Business Development
Apr. 2022 - Jan. 2023New York, New York, United States• Collaborated with global partners (US/EMEA/APAC/LATAM) and provided scalable brand & marketing support through the creation of compelling, relevant, and platformed tools & solutions. • Responsible for developing tools and resources to support partners' ability to improve the impact of their marketing spend and increase engagement with our product.
• Led, developed and introduced a Marketing Kick-Off Call (KOC) process (deck and flow of call) that was used to highlight marketing tools that are available on the Spotify For Partners platform to new and existing partners - as well as provide strategy and recommendations for on-going and future marketing initiatives.
• Maintained, updated, and expanded an offering of baseline and always-on support that made it easy for partners to integrate Spotify into their marketing objectives. • Identified trends and developed meaningful insights from research that contributed to marketing and messaging strategies.
• The owner of key internal organizational tools essential to connect workstreams between collaborators within the partner solutions team.
• An expert in multiple Spotify sub-brand identities & products and lead the brand review and approval process.
• Cross collaborator with product marketing, brand & creative, legal, and business development teams. Accomplishments:
• Contributed to a partner-led social media and influencer campaign for a clothing retail franchise which led to a 47% increase in both online and in-store traffic.
• Developed and launched a new process - the Marketing Kick-Off Call and successfully (95% success rate) onboarded over 22 partners. • Increased content engagement on Spotify For Partners platform by over 30%.
Bridge Kids InternationalBoard Member
Jun. 2021Marketing Committee Member
SpotifyAccount Manager - Advertising & Marketing Partnerships (Ad Sales)
Apr. 2021 - Mar. 2022New York, New York, United StatesSkills: Social Media Content Creation · Business Development · Campaigns · Account Management · Analytical Skills · Collaborative Style · Marketing Campaigns · Digital Media · Project Management · Pivot Tables
SpotifyGlobal Co-Lead, BLK@Spotify
Nov. 2020 - Jan. 2023New York, United States• Led cultural moments/activations and collaborated with various artists and talent such as: Lucky Daye, Rema, Tems, Mickey Guyton, Bozoma Saint John, Trevor Noah, Common, Anderson .Paak, and more.
SpotifyRegional (NYC) Lead, Women@Spotify
Mar. 2020 - Jan. 2023New York, United States
SpotifyClient Solutions Partner - Advertising & Marketing Partnerships (Ad Sales)
Oct. 2019 - Apr. 2021New York, New York• Managed the pre-sales initiatives for campaigns with $20M+ worth of revenue
• Lead the strategic development of RFP response recommendations and rationales using data-driven insights to provide compelling solutions while delivering media plans for client submission.
• Liaised and partnered with cross-functional internal teams including Creative Solutions, Compliance, Production, Pricing and Inventory, FP&A, Research & Measurement, and Product Marketing to deliver cohesive on-platform marketing initiatives and campaigns for clients. • Delivered best-in-class customer service to Spotify’s advertiser and agency partners using a client-centric approach to make recommendations that meet campaign objectives and drive revenue growth.
• Well-versed in programmatic landscapes, audience, and inventory trends, as well as historical campaign insights. Accomplishments:
• Successfully launched a campaign for a new SVOD platform (managed a $640K budget) which resulted in over 5M impressions and 40%+ CTR.
• Contributed to increased awareness and drove in-store visitations for a QSR brand, resulting in a 6.5% behavioral lift.
AberdeenManager, Client Success - Marketing
Mar. 2018 - Oct. 2019Greater Boston AreaAberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click-through rates and sales pipelines, resulting in a measurable ROI. Our intent data is the largest-scale, most accurate and highly targeted in the market. To benefit from the data, we don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full-service approach, we offer intent-targeted advertising and cost-per-lead programs. As a Manager of Client Success, my role entailed the following: • Identified and documented best marketing practices among clients, and develop content to support client success. • Managed delivery of Demand Generation (DG) campaigns, and Intent-Based Marketing/Ad Initiatives • Project management for creative projects such as Webinars, Podcasts, Knowledge Briefs, Research Reports, Infographics, Interactive eBooks and/or Speaking Engagements/Events
• Point of contact and client liaison for all account projects working closely with the sales team(s).
• Set client expectations, and coordinated external and internal resources to exceed expectations.
• Direct day-to-day management of customers and ensured user satisfaction; resulting in net new growth opportunities and planned renewal rates.
• Drove engagement and user adoption.
• Developed and implemented account strategies to exceed KPIs.
• Communicated any known risks or client satisfaction issues accordingly and develop the plan to resolve and improve client’s expectations.
• Supported sales discussions to align client needs with the organization’s capabilities.
• Delivered projects and forecast(s). Advanced Excel, SFDC, WorkZone, JIRA/Confluence, Project/Product Management, Slack, Data Analysis Skills, use and understanding of PowerBI
Homesite InsuranceAccount Manager, Partner Distribution
Jul. 2017 - Mar. 2018Greater Boston Area• Managed partner projects life cycle from initial concept to production implementation. • Developed project plans, maintained communication with internal and external stakeholders and ensured business documentation was updated.
• Built, maintained and enhanced partnerships by developing and executing proactive, creative initiatives and maintained regular contact.
• Worked with the executive team to develop specific quarterly goals with defined commitments aimed at reaching partners’ mutual annual targets. Developed account plans in collaboration with senior management, that included activities, goals and overall performance.
• Ensured that all partner needs were met through frequent partner interactions covering status, strategy, new initiatives, servicing issues, crisis management, account performance, and market changes.
• Coordinated sales, system and product training for partners. Created and implemented sales contests in partner environments where appropriate.
• Recommended, led and implemented ongoing improvements to increase program growth.
• The primary focal point for the client/partner relationship on a day-to-day basis, focused on complex and non-routine issues. Software(s) used: JIRA/Confluence, Tableau, Excel, Horison, Slack, Microsoft Office, etc.
Dun & BradstreetManager, Global Data and Partnerships
Jan. 2016 - Feb. 2017Greater Boston Area• Data-as-a-service (DaaS) positioning and solutions management (QA). • (Vendor) partnership relations and acquisition. • Liaised internally with legal and finance team(s) to ensure that all global (EMEA/APAC/LATAM) data deals were compliant with privacy laws as well as priced competitively. • Rationalized pricing while increasing strategy relative to partner/client needs internally and externally.
• Single point of contact for escalation of delivery file(s) and other product issues relative to international content data services. • Aided in the evolution of the global product by working closely with sales reps, listening to stakeholder feedback, and strategized new areas of expansion.
• Supported the sales team(s) and ensure their requirements conform to company requirements by consulting with representatives and providing recommendations on how to execute a successful order.
• Managed the departmental operations as well as developed the on-boarding materials for internal and external use.
• Interfaced as well as consulted primarily with Fortune 100, Fortune 500, Global 100 and SMB (small/medium sized business) decision makers (C-Suite).
Club MonacoSenior Sales Associate/Team Lead
Jun. 2015 - Apr. 2019Greater Boston
Dun & BradstreetGlobal Partner Liaison (Specialist)
Jan. 2015 - Aug. 2016Greater Boston AreaAs the Dun & Bradstreet Netprospex Global Partner Liaison, I was the point person who liaised with the D&B Netprospex's Sales Team and our global suppliers. My work and responsibilities included the following: • Interfaced with the sales force to process, refine, grow, and support stakeholders’ requirements for global contact records.
• Worked with global suppliers to receive counts, fulfill files, and contracts.
• Managed B2B accounts with marketing and strategic focus on the following regions: EMEA & APAC; interface with C-Level execs to meet overarching goals. Accomplishments:
• Contributed to revenue earnings of over $900k within the first 3-6 months of role
FreelanceIndependent Marketing Consultant
Mar. 2014 - Jun. 2018Greater Boston• Advised marketing and branding strategies for SMBs and Non-Profit Organizations
• Provided consulting on marketing plans/proposals.
• Developed web and social media marketing strategies.
• Web Design strategy and execution.
• Developed and executed cross-channel social media strategy, driving social media and website traffic.
• Brand marketing strategic planning and implementation
FACE AfricaMarketing Communications Officer
Feb. 2014 - Jun. 2016Greater Boston AreaResponsible for: • The development of marketing plans and strategies for FACE Africa initiatives (Liberia).
• Performing market research relative to social media integration and SEO with use of Google Analytics/Webmaster • Developing and implementing crowd-funding plans & opportunities.
• Facilitating digital advertising relative to marketing the organization and donation campaigns via social media outlets
• Social media/content management (with the use of Hootsuite, Hubspot, and Tweetdeck)
• Video production & editing (see Featured)
• Proposal development WASH Gala Event Coordinator/Planner
Joanne Pang FoundationBusiness Development Consultant (Contract)
Jan. 2013 - May. 2013San Francisco, CA• Performed social media and marketing projects
• Develop Business/Budget plan for their marketing goals • Web/ mobile application design and development with the use of Wix/PPT
• Conducted Industrial and marketing research
Children's Defense FundIntern - Finance Department
Jun. 2009 - Aug. 2009Washington D.C. Metro Area• Updated Income statements for the organization in relation to donations. • Reported to the Directors of Finance and Accounting.
• Balanced and recorded monthly and yearly donations for finance reports.
• Assisted with the planning and coordination of the annual Samuel DeWitt Proctor Institute for Child Advocacy Ministry summer initiative.
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