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Work Background
The SpringHill CompanyBrand Manager
Mar. 2022 - Dec. 2023
Monumental Sports & EntertainmentManager, Social Influence
Apr. 2020 - Mar. 2022Washington, District of Columbia, United States
The Marketing ArmAccount Executive
Dec. 2019 - Apr. 2020Dallas, Texas, United States
The Marcus Graham ProjectBrand Manager / Digital Strategist
May. 2019 - Oct. 2019Dallas/Fort Worth AreaClients included Fossil, Google, Apple, Trailer Park, and Hennessy Led the concept and creative work surrounding the 2020 Hennessy VS Black History Month campaign, as well as assisted with concepting for Google product launch campaign by conducting brainstorming and concepting sessions to inspire creative team while keeping the team on brief. Managed client expectations and goals while also facilitating communication between the creative team and the client. Developed media plan that met client's goals of celebrating black history month through a lens never before explored in the spirits industry. Produced three Lemonade Stand networking and happy hour events, including securing venue and sponsorships from brands such as Cantera Negra Tequila and Wingstop.
The Cleveland SneakerBallEvent Producer
Sep. 2018Cleveland/Akron, Ohio AreaCreated, planned and produced Cleveland's first SneakerBall in partnership with Z107.9(WENZ FM) and sponsored by Jack Daniels Tennessee Honey, NEXT Clothing Store, and Prestige Auto. Developed and sold $8,000 in sponsorship packages while also tying in support from the Cleveland Cavaliers and Lake Erie Monsters through in kind donations within one month. The Cleveland SneakerBall raised $1500 in partial proceeds from ticket sales and full proceeds from raffles to support area nonprofit Shoes and Clothes for Kids.
6KicksDigital Content Creator
Feb. 2018Cleveland/Akron, Ohio AreaDeveloped the concept behind YouTube series 6Kicks presented by Metro by T-Mobile. Created sponsorship packages and closed the presenting sponsor package to Metro by T-Mobile generating over $20,000 in revenue within one year. Obtained over 23,000 views in first season of the 6Kicks show through YouTube, Facebook, Instagram, and zhiphopcleveland.com.
Radio OneIntegrated Marketing Manager
Mar. 2017 - May. 2019Cleveland/Akron, Ohio AreaDeveloped, implemented and managed digital strategies and campaigns for ten stations across three Radio One markets--including Cleveland, Columbus, and Cincinnati. Produced and managed blog content, websites, and social media . Tracked Digital analytics using Google Analytics and DFP. Developed and managed influencer marketing campaigns for brands; such as, Kia, Tequila Avion, PNC, Metro by T-Mobile, Sprint, Hennessy V.S.O.P Privilege, and more. Implemented behavioral and geographically targeted marketing campaigns and advertisements through tools; such as, Facebook boosting and ads, geofencing, targeted email blasts, and more.
Radio OneIntegrated Marketing Specialist / Account Executive
Apr. 2016 - Mar. 2017Cleveland/Akron, Ohio AreaProspected and targeted new clients to develop advertising campaigns using Radio One and Interactive One media channels specializing in African American audiences. Developed marketing and advertising campaigns for new and existing Radio One clients that use traditional radio, experiential, influencer marketing, and digital marketing tools such as geofencing and social media platforms including Snapchat, Twitter, Facebook, and Instagram. Includes experience writing copy for traditional spots as well as digital elements.
AMERICAN EAGLE OUTFITTERS INC.Merchandise Manager in Training
Jul. 2015 - Apr. 2016Strongsville, OHSuccessfully planned and managed seasonal floorset maps and merchandising adjustments based on seasonality and item popularity, as well as fashion trends. Included managing a team of 20+ associates during pricing adjustments, wall build-outs, bust form changes and merchandise relocation. Directed staff on marketing and promotional change around the store—including leaseline changes, upper displays, and window displays. Managed forecasting daily, weekly, and monthly sales projections based on hourly trends.
Fuse Marketing for Mountain DewBrand Ambassador
Oct. 2014 - Dec. 2014Kent, OHGained awareness for the Mountain Dew brand and all if it products on and around Kent State campus, as well as nationally--including a feature on PerezHilton.com. Promoted and assisted with production of Mountain Dew sponsored events around campus through use of social media and guerrilla marketing tactics--including a Call of Duty gaming tournament with over 100 participants and spectators. Managed and maintained the Mountain Dew storage facility on campus. Formed partnerships with organizations and event producers on Kent State campus in order to gain optimal placement for Mountain Dew products around campus.
Kent State College of Business AdministrationGraduate Assistant
Aug. 2013 - May. 2015Kent, OHDeveloped and managed marketing plans and online social media communities for the Business Learning Communities and Undergraduate Programs Office. Managed seven email marketing lists through Constant Contact, as well as created content and designed Business Learning Community Newsletter. Planned and executed social and professional events within the Business Learning Community—including speaker panels, trivia nights, business visits, and focus groups
Next Stores ClevelandAssociate Buyer
Jan. 2011 - Apr. 2016Cleveland/Akron, Ohio AreaIncreased sales by $70,000 over 4 years in Men’s Apparel and Accessories through buying and procurement responsibilities, as well as merchandising, for six locations around Northeast Ohio; named one of the best streetwear stores in America by GQ.com and Complex.com Developed and fostered relationships with new and existing vendors including NIKE, Adidas, Billionaire Boys Club, and more, by successfully navigating trade shows such as Magic Las Vegas and Agenda over 6 times. Repositioned clothing store into a lifestyle brand and authority on everything relevant in street culture including fashion, art, food, and music through event production, social media and web strategies, and content creation. Served as retail merchandise planner for all menswear and accessories business. Built planning worksheets in order to manage budgets of product categories and seasons, as well as served as decision maker on merchandise markdowns, promotions, and inventory reallocations.
Atlantic RecordsUrban Promotions Intern
Sep. 2010 - Dec. 2010Greater New York City AreaManaged BDS and MediaBase chart books, which resulted in easy access to information for the Urban Radio Dept. heads. Assisted in development of new department website, clerical duties, updating projection charts and hotline information. Coordinated radio station and artist relations—including organizing interviews Organized materials related to label sponsored contests for radio stations.
FanBridgeMarketing Intern
Mar. 2010 - Jul. 2010Greater New York City AreaDeveloped new business by prospecting clients and making cold calls to artist management. Provided customer service to clients needing assistance with website and services. Managed email marketing lists and campaigns for over 50 recording artists. Gained brand awareness for FanBridge through unconventional marketing techniques and guerrilla marketing.
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