Natascha Turner - Marketing Manager, HEY SISTER!

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Work Background

Hey Sister!Marketing and Communications Manager

InspikeFreelance Marketing, Communications & Change Lead

Sep. 2023Perth, Western Australia, Australia · HybridI have joined Inspike, as a transformative Senior Digital Change Communication and Marketing Manager. Some like to call me the rose between two thorns. I'm also the co-founder of Inspike. I've always been an eternal student. I've built a solid foundation with a Psychology degree, a Postgraduate in Digital Transformation from Purdue University, and certifications in Change, Agile, and Project Management. I have a keen eye for the details that can boost morale, streamline processes, and enhance deliverability. I've redefined branding and marketing for over 25 businesses and am known for my innovative strategies that breathe life into them. With diverse experience spanning Local Government, State Government, Media, Food and Wine, Events Companies, Startups, and Digital Marketing Agencies, if you look up T-shaped marketer in the dictionary, you'd probably see my picture. I might consider myself the cool kid, but I'm a total geek when it comes to automation. I love implementing new systems into businesses or handling the training, marketing campaigns, and workflow automation within Salesforce, Hubspot, Infusionsoft, and other CRMs like Monday. Need PR? I've got you covered. Facing a crisis? I can handle it. Looking for standout social campaigns? I'm your person. I'll admit, I'm not great at graphic design. Photoshop and Canva? Not my best friends. But I can spot the wrong hex code or font from a mile away and instantly know if something is on-brand or off-brand. One of my sneaky gifts? Briefing creatives to get the best outcome the first time. I truly shine when discussing impressive open rates, high click-throughs, and the art of storytelling. I'm also adept at boosting revenue, enhancing customer experiences, and managing projects efficiently. But more than just my skills, I bring a unique blend of wit, enthusiasm, and dedication to everything I d

Department of Health (WA Health)Change Communications Consultant

Apr. 2022 - Sep. 2022Perth, Western Australia, Australia

MJB SeminarsMarketing Manager

May. 2018 - Oct. 2023Perth, AustraliaIn this role, I use my skills as a highly-trained marketing strategist to execute well-planned campaigns that are both creative and effective. I like to use my expertise in digital advertising, copywriting, project management, UX, and social media strategies for maximum impact on target audience engagement! My goal is consistently delivering top tier results while staying true to the budget constraints of any business we may be working with - because you know what? It's not just about making money...it also feels great when your work pays off!" I have an exceptional track record of increasing event attendance conversion and product sales in this role. As our company's Marketing Manager, I lead new product development; create brand loyalty through referral partnerships; increase open email rates by 56% while creating qualified leads for our superstar sales team to sell products ranging from $49 to $26k! My accomplishments in this role don't stop there: scriptwriting/producing videos & podcasts content and book publications--all this is just scratching at what seems to be only surface level of what this role entails.

City of Stirling (Western Australia)Web Content Writer

Jan. 2018 - Apr. 2018Perth, AustraliaIn my role as Digital Communications Officer for City Stirling, I was responsible for a number of projects and initiatives. One of my most successful achievements was the complete redesign of the building process for our website. My focus on user experience resulted in a website that is not only easy to use, but also unique among local council sites. The new design has been very well received by our users and has helped to streamline city operations. I'm very proud of this accomplishment and believe it demonstrates my ability to deliver innovative solutions that meet the needs of my clients.

Edge of GloryJigsawpreneur

Sep. 2016 - Dec. 2021Perth, AustraliaWe are living in a fast-paced world where people have been conditioned to expect the unexpected. But it's important for you not only time manage your life but also enjoy its many perks! That is why I decided that designing, creating and managing the production of jigsaws with a difference would be an excellent way to spend more quality family moments while still maintaining my entrepreneurial spirit - without sacrificing any work/life balance or revenue-generating capabilities on either side (designing & copywriting).

Empyrean Education InstituteBusiness School Lecturer

Jul. 2016 - Jul. 2017Fremantle, Western Australia, AustraliaI really enjoy educating students in marketing, social media, project management and risk assessment. Creating new assessments that are hands on and practical, taking the students out of the classroom and experiencing real world environments. Developing and delivering training materials Working on and with moodles to effectively assess students comprehension and understanding Strong understanding of Vocational Education and compliance requirements Effective time management and ability to meet deadlines Supporting the design and delivery and management of training Teaching student how to improve employee engagement, develop and maintain optimal team performance and productivity and

Flamingo Media AgencyDigital Communications, Public Relations, and Social Media Consultant

Nov. 2013 - Dec. 2018Perth, AustraliaI created content and produced holistic brand strategies across all digital marketing channels and streamlined brand messaging to safeguard client ROIs. I also completed relevant, purpose-driven marketing plans and advertised brand and promotional events using SEO, websites, articles, and market research. In addition, I accelerated brand awareness by writing and editing scripts for podcasts and YouTube channels. I also liaised with local journalists to maximise brand exposure and engaged on a daily basis with local media, bloggers, social media influencers, and community stakeholders. Apart from these, I monitored online and print publications and investigated information for press, industry buzz or posts related to clients. My successes in this role have included expanding community engagement by 53%, increasing the EDM database by 56% and web traffic by 404%, increasing brand recognition, and generating a new revenue stream through strategic campaigns. I also improved lead generation by 48% by standardising cross-promotions techniques company-wide. Furthermore, I created over 60 digital marketing campaigns for key clients which increased web exposure and improved revenues.

News Corp AustraliaTEAM LEADER & RETENTION SPECIALIST & CUSTOMER SERVICE CONSULTANT

Nov. 2013 - Nov. 2015Adelaide Area, AustraliaLeading and developing a team of six, I organised training on how to deal with difficult customers and turn them into loyal consumers. My duties included managing and improving a web-based marketing support system and coordinating the implementation of a CRM system to improve customer retention. I also liaised with customers via the telephone and over email, maintaining high standards of service provision to ensure customer satisfaction. Being dedicated to my role, I was able to generate a retention rate of 73% by creating solutions that benefited both News Corp and the customer. I was also recognised as an award-winning Team Leader and resident digital support expert, and chosen to serve on the engagement committee.

James Gall & AssociatesRecruitment Consultant - Digital & Social Media, Communication & Public Relations

Aug. 2011 - Jan. 2012Adelaide, AustraliaJames Gall & Associates offers a range of Human Resource Services. Our core business is Executive Search and Selection and we also offer Contract Placement, Outplacement, Psychological Appraisal and specific Management Consulting Services. With my previous history in Public Relations and Business Development, it only made sense to move into recruiting those positions. I love working with and assisting people find their dream job.

Glam DigitalSenior Social Media Account Manager

Apr. 2011 - Jul. 2011Adelaide, AustraliaGlam Digital is an Adelaide-based social media agency that is dedicated to keeping in front of the trends and identifying for our clients how to best utilise digital media as a successful business tool. Drawing upon proven experience and detailed understanding of digital communications, Glam Digital works with you to establish the best online strategy for your business. This could encompass a range of different mediums and sites and is developed to complement any traditional PR, advertising and communication strategies your business currently employs. We manage the full development of your online presence from concept to upload. We can provide you with the tools to maintain and grow your digital profile and manage this aspect for you. Glam Digital will demystify digital media and assist you navigate and take advantage of the opportunities that exist for your business.

Culinetic Pty LtdPublic Relations and Marketing Manager

Mar. 2010 - Apr. 2011My primary responsibilities included designing and implementing brand strategy, including web development and online presence. I innovated new marketing strategies to capture sponsorships and develop new business relationships, analysed market trends to develop strategic marketing initiatives, and established a strong sales and marketing team that consistently exceeded goals. My major achievement was in spearheading a brand integration strategy that generated business revenue of $400K+ in a single fiscal year. I also designed marketing approaches that resulted in four corporate partnerships and two government contracts. Moreover, I increased referrals and boosted client sales, and the company was featured in national magazines, newspapers and online publications.

Roadman PicturesContinuity supervisor

Apr. 2008 - Sep. 2008Adelaide, AustraliaTiming breakdown Continuity breakdown Screen-day breakdowns Page-count breakdowns Attending rehearsals Making sure any changes in dialogue or action which occur in rehearsals are given to the Production office and distributed to all Heads of Department and Cast (as pink pages) Checking that all aspects of continuity are in place before shooting ie proactively working in advance to prevent errors which may arise Attending production meeting prior to principal photography and bringing up any of those problems Matching action and dialogue during shooting Taking reference photographic information to be available at all times for matching purposes (Digital) Knowledge of scene coverage discussed in advance of shooting each day with director and sometimes producing a shot list for key personnel Ensuring that all shots will have matching eyelines based on Master coverage and that camera is appropriately placed Making sure of the execution and completion of that coverage and to offer advice when (and if) additional cover is required - or when a particular shot does not work To provide the editor with appropriate shot information of that coverage both on Continuity Reports and on the Marked Up Script To provide editor with all information regarding script changes made to either dialogue or action during shooting on a Marked Up Script Providing information to the production office noting what has been achieved each shooting day on a Daily Production Report To keep running totals of Scene Timings and Pages Counts in order that the script runs approximately to overall time

Roller Skate PicturesFounder & Film Producer

Aug. 2007 - Mar. 2010AdelaideSourcing Financing Implementing and overseeing budgets End of film financial reporting Interviewing and hiring of all crew Schedule planning Strong decision making skills with attention to detail second to none. Working within an extremely fast paced environment Working and thriving under pressure prepare and edit correspondence, communications, presentations and other documents file and retrieve documents and reference materials conduct research, assemble and analyse data to prepare reports and documents manage and maintain executives schedules, appointments and travel arrangements arrange and coordinate meetings and events record, transcribe and distribute minutes of meetings monitor, respond to and distribute incoming communications answer and manage incoming calls receive and interact with incoming visitors interact with external clients co-ordinate project-based work review operating practices and implement improvements where necessary

Urtext Film CompanyContinuity Supervisior

Mar. 2006 - Jun. 2009Adelaide, AustraliaTiming breakdown Continuity breakdown Screen-day breakdowns Page-count breakdowns Attending rehearsals Making sure any changes in dialogue or action which occur in rehearsals are given to the Production office and distributed to all Heads of Department and Cast (as pink pages) Checking that all aspects of continuity are in place before shooting ie proactively working in advance to prevent errors which may arise Attending production meeting prior to principal photography and bringing up any of those problems Matching action and dialogue during shooting Taking reference photographic information to be available at all times for matching purposes (Digital) Knowledge of scene coverage discussed in advance of shooting each day with director and sometimes producing a shot list for key personnel Ensuring that all shots will have matching eyelines based on Master coverage and that camera is appropriately placed Making sure of the execution and completion of that coverage and to offer advice when (and if) additional cover is required - or when a particular shot does not work To provide the editor with appropriate shot information of that coverage both on Continuity Reports and on the Marked Up Script To provide editor with all information regarding script changes made to either dialogue or action during shooting on a Marked Up Script Providing information to the production office noting what has been achieved each shooting day on a Daily Production Report To keep running totals of Scene Timings and Pages Counts in order that the script runs approximately to overall time

Queen Elizabeth HospitalExecutive Assistant

Apr. 2005 - Mar. 2010Adelaide, Australia• General administrative duties and schedule management for seven executives • Write and coordinate all confidential correspondence and publicity • Conduct research and analyse data to prepare reports and documents for meetings • Oversea department budgets and budget reports • Streamline office processes and administration workflows • Preparing, handling and management of all correspondence within the department

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