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Work Background
Hey Sister!Marketing and Communications Manager
Oct. 2023Claremont, Western Australia, AustraliaIn my role at Hey Sister!, I am committed to advancing our brand's mission in the women's health and wellness sector through informed, authentic, and impactful strategic marketing and communications efforts. I focus on creating meaningful connections with our audience, driving engagement, and supporting our broader objectives to improve healthcare outcomes. Start-ups | Sales | Brand Management | Online Marketing | Social Media Marketing | Strategy | Strategic Planning | Digital Marketing |Search Engine Optimisation (SEO)|Social Media Strategy | Sales Management | Leadership | Email Marketing | Advertising | Marketing | Product Marketing | Marketing Strategy | Marketing Management | Business Strategy.
Turner & CoGM & Chief Growth Storyteller
Sep. 2023Valencia, Valencian Community, SpainAs Chief Growth Strategist at Turner & Co, I drive business growth through data-driven, digital-first strategies and compelling copywriting. Using our unique frameworks like WordCrafting and TrueNorth Growth, I ensure that brand messaging and strategy align with long-term goals and core values. Growth, Copywriting & Transformation Specialist:
With a background in Psychology, Digital Transformation, and certifications in Change and Agile, I craft strategies that combine data insights with persuasive copywriting to deliver impactful results. My work elevates brand voices and builds meaningful connections with audiences. Automation & Scalable Solutions:
I specialise in integrating systems like Salesforce, Hubspot, and Monday to streamline operations and enhance customer experiences. Through our High-Ticket Funnel Mastery, I optimise funnels for maximum conversion, leveraging clear, effective messaging. Empathy-Driven, Copy-Led Results:
At Turner & Co, I use our DigitalDNA Blueprint to create customer-centric experiences and strategic copy that drive loyalty and measurable growth. Every campaign balances empathy with results-driven strategy. Specialties:
Growth Strategy | Copywriting | Digital Transformation | Funnel Optimisation | Ad Efficiency | Customer Experience | Systems Integration | Storytelling | Strategic Planning
Department of Health (WA Health)Change Communications Consultant
Apr. 2022 - Sep. 2022Perth, Western Australia, Australia
MJB SeminarsMarketing Manager
May. 2018 - Oct. 2023Perth, AustraliaIn this role, I use my skills as a highly-trained marketing strategist to execute well-planned campaigns that are both creative and effective. I like to use my expertise in digital advertising, copywriting, project management, UX, and social media strategies for maximum impact on target audience engagement! My goal is consistently delivering top tier results while staying true to the budget constraints of any business we may be working with - because you know what? It's not just about making money...it also feels great when your work pays off!" I have an exceptional track record of increasing event attendance conversion and product sales in this role. As our company's Marketing Manager, I lead new product development; create brand loyalty through referral partnerships; increase open email rates by 56% while creating qualified leads for our superstar sales team to sell products ranging from $49 to $26k! My accomplishments in this role don't stop there: scriptwriting/producing videos & podcasts content and book publications--all this is just scratching at what seems to be only surface level of what this role entails.
City of Stirling (Western Australia)Web Content Writer
Jan. 2018 - Apr. 2018Perth, AustraliaIn my role as Digital Communications Officer for City Stirling, I was responsible for a number of projects and initiatives. One of my most successful achievements was the complete redesign of the building process for our website. My focus on user experience resulted in a website that is not only easy to use, but also unique among local council sites. The new design has been very well received by our users and has helped to streamline city operations. I'm very proud of this accomplishment and believe it demonstrates my ability to deliver innovative solutions that meet the needs of my clients.
Edge of GloryJigsawpreneur
Sep. 2016 - Jan. 2021Perth, AustraliaWe are living in a fast-paced world where people have been conditioned to expect the unexpected. But it's important for you not only time manage your life but also enjoy its many perks! That is why I decided that designing, creating and managing the production of jigsaws with a difference would be an excellent way to spend more quality family moments while still maintaining my entrepreneurial spirit - without sacrificing any work/life balance or revenue-generating capabilities on either side (designing & copywriting).
Empyrean Education InstituteBusiness School Lecturer
Jul. 2016 - Jul. 2017Fremantle, Western Australia, AustraliaI really enjoy educating students in marketing, social media, project management and risk assessment.
Creating new assessments that are hands on and practical, taking the students out of the classroom and experiencing real world environments. Developing and delivering training materials Working on and with moodles to effectively assess students comprehension and understanding
Strong understanding of Vocational Education and compliance requirements
Effective time management and ability to meet deadlines
Supporting the design and delivery and management of training
Teaching student how to improve employee engagement, develop and maintain optimal team performance and productivity and
Flamingo Media AgencyDigital Communications, Public Relations, and Social Media Consultant
Nov. 2013 - Jan. 2018Perth, AustraliaI created content and produced holistic brand strategies across all digital marketing channels and streamlined brand messaging to safeguard client ROIs. I also completed relevant, purpose-driven marketing plans and advertised brand and promotional events using SEO, websites, articles, and market research. In addition, I accelerated brand awareness by writing and editing scripts for podcasts and YouTube channels. I also liaised with local journalists to maximise brand exposure and engaged on a daily basis with local media, bloggers, social media influencers, and community stakeholders. Apart from these, I monitored online and print publications and investigated information for press, industry buzz or posts related to clients. My successes in this role have included expanding community engagement by 53%, increasing the EDM database by 56% and web traffic by 404%, increasing brand recognition, and generating a new revenue stream through strategic campaigns. I also improved lead generation by 48% by standardising cross-promotions techniques company-wide. Furthermore, I created over 60 digital marketing campaigns for key clients which increased web exposure and improved revenues.
News Corp AustraliaTEAM LEADER & RETENTION SPECIALIST & CUSTOMER SERVICE CONSULTANT
Nov. 2013 - Nov. 2015Adelaide Area, AustraliaLeading and developing a team of six, I organised training on how to deal with difficult customers and turn them into loyal consumers. My duties included managing and improving a web-based marketing support system and coordinating the implementation of a CRM system to improve customer retention. I also liaised with customers via the telephone and over email, maintaining high standards of service provision to ensure customer satisfaction. Being dedicated to my role, I was able to generate a retention rate of 73% by creating solutions that benefited both News Corp and the customer. I was also recognised as an award-winning Team Leader and resident digital support expert, and chosen to serve on the engagement committee.
James Gall & AssociatesRecruitment Consultant - Digital & Social Media, Communication & Public Relations
Aug. 2011 - Jan. 2012Adelaide, AustraliaJames Gall & Associates offers a range of Human Resource Services. Our core business is Executive Search and Selection and we also offer Contract Placement, Outplacement, Psychological Appraisal and specific Management Consulting Services. With my previous history in Public Relations and Business Development, it only made sense to move into recruiting those positions.
I love working with and assisting people find their dream job.
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