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Work Background
VersuniUX Design Lead
Jul. 2024Amsterdam, North Holland, NetherlandsIn this role, I have the unique opportunity to shape the user experience across a diverse range of digital platforms and applications. At Versuni, I am at the forefront of crafting innovative UX strategies that not only meet but exceed the expectations of our users. This position challenges me to leverage my expertise in user-centred design to transform complex problems into intuitive, accessible, and engaging solutions for our customers globally. Working closely with cross-functional teams, including CRM & app managers, developers, and business stakeholders, I am deeply involved in the end-to-end design process. My day-to-day tasks involve spearheading the creation of user-friendly app interfaces, and web designs that resonate with our users' needs. Through rigorous user research, usability testing, and ongoing iterations, I ensure that our design outcomes are both aesthetically pleasing and functionally excellent. This role is not just about designing; it’s about leading and inspiring a team to push the boundaries of what's possible in UX. By defining and driving the UX strategy at Versuni, I am committed to establishing a legacy of innovative and impactful design. Each project here at Versuni offers a blank canvas to experiment and innovate, allowing me to contribute to turning houses into homes with products that enhance everyday life. I am excited to continue growing in this role, driving change, and setting new benchmarks in the industry.
Duncan DigitalFreelance Product Designer | Design Leadership
Oct. 2023Amsterdam, North Holland, NetherlandsEmbracing the dynamic world of freelance product design, I offer my extensive expertise in UX/UI design, user research, and prototyping to a diverse range of clients. My approach blends creative innovation with strategic thinking, ensuring each project not only meets but surpasses client expectations. - Providing comprehensive product design services, tailored to meet the unique needs of each client, ranging from startups to established enterprises. - Utilising my 25+ years of industry experience to offer strategic design consultation, enhancing clients' product strategies and user experiences. - Employing cutting-edge design tools and methodologies, delivering bespoke solutions that are both aesthetically appealing and highly functional. - Staying abreast of the latest trends and technologies in design, ensuring clients benefit from the most current and effective design practices. - Fostering collaborative partnerships with clients, prioritising clear communication and a deep understanding of their vision and goals. In my freelance journey, I am committed to delivering exceptional design services, characterised by my passion for user-centric design, my adaptability to diverse project requirements, and my dedication to elevating each client's product experience.
Travix InternationalLead Product Designer
Jun. 2021 - Oct. 2023Amsterdam, North Holland, NetherlandsAt Travix International, I embraced the role of Product Design Leader, steering the company's product design direction and elevating design standards across the board. My tenure was marked by a series of strategic and hands-on initiatives, all aimed at fostering a culture of design excellence and innovation. - Developed a transformative 3-year UX strategy, enhancing the Design System for superior product consistency. - Built and mentored a dynamic team, onboarding many new designers and implementing a specialised training program to accelerate their growth. - Collaborated with the Product Leadership team to align design visions with broader product strategies, ensuring cohesive and impactful product development. - Championed a data-driven approach, using qualitative and quantitative analysis and A/B testing to refine products and user experience. - Embraced advanced technologies like AI and prototyping tools to drive innovation and streamline processes, maintaining a user-centric focus. - Demonstrated leadership through a 'do as you teach' approach, actively contributing to design projects while guiding the team towards strategic goals.
Booking.comSenior Designer
Jun. 2017 - Feb. 2021Amsterdam Area, NetherlandsIn my role as a Senior Designer at Booking.com, I led key design projects that significantly improved user experiences and aligned design outcomes with business objectives. My focus was on creating elegant, end-to-end user journeys, backed by a strategic and data-driven approach. - Spearheaded design projects, focusing on crafting seamless user experiences from concept to execution. - Utilised data-driven insights for enhancing MVPs, employing live A/B testing for precise and impactful design improvements. - Created and delivered a designer training program, resulting in a 72% increase in onboarding satisfaction and up-skilling the design team globally. - Created and delivered an advanced Prototyping & Interaction Design training to design teams in Amsterdam and Shanghai. - Heavily contributed to the implementation of a messaging system for self-service tools, reducing call volumes and enhancing the user self-service experience. - Developed innovative email marketing strategies, significantly boosting the email subscription base. - My leadership and innovative design solutions set the stage for advanced roles, leaving a lasting impact on the company’s design culture and outputs.
Booking.comUX Designer
May. 2013 - Jun. 2017Amsterdam, NetherlandsTurning the world Booking blue with small steps in UX and UI improvements across the booking.com apps, website and email campaigns.
PA MediaUX Designer
May. 2012 - May. 2013Howdon, UK- Led the design and development of the Olympics Data API Portal for the London 2012 Olympics, showcasing leadership in high-impact projects. - Created and implemented a suite of 5 dynamic widgets displaying live event data, enabling seamless integration for global clients’ websites. These widgets were designed for high scalability, handling over 1 million hits per second, reflecting my focus on delivering robust and user-centric design solutions. - Managed stakeholders effectively, providing regular updates and ensuring alignment with client needs and project objectives. - Demonstrated strong innovative problem-solving skills, significantly contributing to the project's global success.
NiceDice DesignFounder/Lead Design
Apr. 2006 - May. 2012Gateshead, England, United Kingdom- Founded and grew a dynamic design agency, managing a team of 5 professionals and providing services to over 20 regional and national SMEs. - Delivered a diverse range of services including web design, motion graphics, app development, and graphic design, showcasing versatility and expertise. - Played an integral role in software development processes, including estimation, planning, and refactoring, ensuring high-quality and efficient project delivery. - Assisted clients in establishing comprehensive brand guidelines, emphasising a commitment to maintaining brand integrity and quality standards. - Forged strategic partnerships with larger agencies, enabling participation in large-scale projects for prominent brands like Coca Cola, Proctor & Gamble, and MSN.
NiceDice DesignOwner
Mar. 2006 - Mar. 2013
Johnston Press PlcGraphic Designer
Aug. 1997 - May. 2006Sunderland, England, United KingdomWorking on the ads and property pull-out for the Sunderland Echo newspaper.
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