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Work Background
Meow WolfSenior Designer
May. 2022 - Apr. 2024Las Vegas, Nevada, United States · RemoteI spearheaded design, brand strategy, and creative marketing campaigns across multiple fronts for Meow Wolf, including Omega Mart, Meow Wolf Inc. (Global), Meow Wolf Foundation, and Meow Wolf Presents. My responsibilities encompassed driving creative for 360º campaigns, from billboards and out-of-home (OOH) campaigns to consumer packaged goods (CPG) and in-store product displays. I also developed narrative graphics, environmental designs, and experiential designs for Omega Mart (Vegas), The Real Unreal (Graprevine), and Radio Tave (Houston). I partnered with brand Directors to develop Meow Wolf Inc brand campaigns to operational consistency and I orchestrated branding and environmental designs and signage for pop-ups, trade show booths and events. Additionally, I led departmental initiatives to ensure brand consistency and cohesion, mentoring junior designers with best practices to optimize productivity within the Visual-Dev team. Senior Designer roles at Meow Wolf are commensurate to Ad Agency Creative Director roles.
House of YesInterim Marketing Director
Dec. 2021 - Apr. 2022Brooklyn, New York, United States · HybridI directed marketing for two iconic New York nightclubs: Brooklyn's House of Yes and Manhattan's House of X. Within two months, I doubled the House of X mailing list and boosted nightly attendance from 600 to 800 patrons while sustaining four nights of operation weekly. By optimizing box office pricing, developing event branding and video content, paid ads, and a CRM, I drove measurable brand awareness for each new event. I also spearheaded performance marketing campaigns and integrated CRM and drip campaigns for enhanced engagement and conversion.
Southwest Key ProgramsSenior Designer / Interim Marketing Director
Dec. 2019 - Oct. 2021Austin, Texas, United States · On-siteI spearheaded branding, marketing, and communications for the nation's largest provider of immigrant children's shelters. From inception, I built and optimized a robust communications and design team and streamlined production processes with tools like HubSpot CRM, Asana, and clear brand guides. I ensured cohesive branding across all levels by crafting franchise road maps for local, regional and national divisions. Through targeted 360º campaigns, I engaged both external audiences and our 8,000+ staff. Managing digital ad spend of $10,000+ monthly, I surpassed KPIs in recruitment and program initiatives. Additionally, I directed branding and marketing efforts for subsidiary programs, driving audience engagement and organizational success.
EnchantmentsCreative Marketing Director
Jun. 2017 - Dec. 2019Austin, Texas Area · HybridI directed brand architecture, marketing strategy, and content creation for a comprehensive digital platform, managing everything from blog and YouTube content to coaching, and evergreen workshop materials. I directed video production, social media campaigns, click-funnels, website design, email marketing, chat bots, webinars, events, and experiential brand activations. Through an integrated social media campaign, we acquired 8,221 subscribers in less than three weeks. Moreover, our webinars consistently exceeded revenue projections, showcasing the effectiveness of our strategies in disruptive 360º marketing campaigns.
QuestechCreative Director
Oct. 2013 - Sep. 2017Rutland, Vermont · RemoteAs the lead creative director, I spearheaded the development of brand architecture, marketing collateral, copy writing, architectural installations, and photography for renowned manufacturers specializing in luxury architectural tiles and finishings. My role encompassed designing captivating trade show installations, eye-catching displays for retailers like Lowes and Home Depot, elegant packaging, comprehensive product catalogs, visually stunning website designs, and compelling sales kits including architectural binders and visualization tools. Drawing upon a deep understanding of the luxury market, I ensured our branding and marketing materials reflected the sophistication and quality synonymous with our products. By seamlessly integrating captivating architectural imagery, I created impactful installations and photography that truly resonated with current design trends and drove engagement and sales. I elevated the brand's presence across all platforms and touch points, establishing a cohesive and compelling brand identity that resonated with both industry pros and discerning consumers.
Wiv Luv - Humanitarian EntertainmentFounder + VP Creative Marketing
Oct. 2013 - Dec. 2016Port O'Connor, Texas Area · HybridI founded a fiscally-sponsored nonprofit dedicated to fostering ecological harmony within Texas coastal communities through immersive educational multimedia and performance art. Our initiatives included organizing transformational micro-festivals and events aimed at community building and promoting awareness of mycoremediation and bioremediation techniques. In my leadership capacity, I directed a diverse production crew of videographers, designers, dancers, musicians, artists, lecturers, and scientists, leveraging their talents to drive social change. I oversaw all aspects of event coordination, including branding, creative direction, marketing, production management, set design, choreography, strategic partnerships, and production flow. Furthermore, I managed fundraising activities and facilitated board meetings to ensure organizational sustainability and growth. Additionally, I spearheaded the development of educational digital media and multi-media content amplifying our impact through digital and experiential channels. In terms of marketing, I orchestrated comprehensive advertising campaigns, encompassing press releases, click funnels, media kits, radio and newspaper interviews, public speaking engagements, gala productions, print ads, digital ads, and billboards. With a focus on efficiency and accountability, I meticulously managed all production budgets, deliverables, and volunteer efforts, ensuring the seamless execution of our mission-driven initiatives.
Square One Brand AgencySenior Art Director
Jan. 2011 - Nov. 2011Dallas/Fort Worth Area · On-siteI directed design and branding for leading architectural finishings brands, Daltile and American Olean, positioning them as global industry leaders. Additionally, I crafted award-winning packaging and rich-media campaigns for Wholly Guacamole and developed franchise decks and ad campaigns for TGIFridays. I played a key role in shaping the brand identity and marketing strategy for CMC Metals and led the design of retail packaging, web assets, and purchase displays for Bagley Bait. Collaborating closely with clients, I developed comprehensive creative briefs to ensure alignment with their vision. Furthermore, I mentored junior designers to ensure consistent execution of brand standards across all projects.
The Bramton Company, LLCArt Director
Dec. 2005 - Dec. 2009Dallas/Fort Worth Area · On-siteThroughout my tenure, I spearheaded the strategic development and meticulous execution of brand identity, design, and marketing initiatives for a distinguished portfolio of five leading international retail CPG brands: Simple Solution, OUT!, Vet’s Best, BagsOnBoard, and Pupsters. Guiding an adept in-house design team, I upheld the integrity of each brand's identity, ensuring seamless alignment across an extensive array of over 150 product SKUs. Furthermore, I orchestrated the conception and oversight of comprehensive focus groups, leveraging invaluable insights to refine and optimize marketing strategies and designs across a diverse array of platforms, including web, social media, trade shows, sales kits, catalogs, e-commerce photography, and retail point-of-purchase displays.
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