KezberWeb Marketing Srategist
Oct. 2012 - Jun. 2016Montréal, CanadaPlanning and execution of web marketing strategies with a strong focus on acquiring leads through SEM (Adwords - PPC and SEO) for SMBs and local businesses including social media campaigns - mainly Facebook advertising. Manage portfolio of companies in various fields (hospitality, real estate, medical, etc.). Website audit and on-page SEO optimization. Planning link building strategies with a strong focus on Social signals, content marketing and YouTube. Management of multiple Google Adwords campaigns with a monthly budget of $3K. Website conversion analysis with Google Analytics. Landing page optimization. Social Media campaign management with Hootsuite (Google plus, Facebook and Twitter). YouTube channel and video optimization - Facebook advertising campaigns management. Online reputation management and marketing of client testimonials on social media.