Alain Tanguay

AI Marketing Automation and Digital Strategist @Nord Marketing

Marketing Automation using no-code software and AITechnologyBusiness OwnerUser ExperienceAI Marketing Automation and Lead generation specialistCanadaSales ManagerBusiness Development ManagerPartnerships Manager💸 MarketingHead of GrowthGrowth Hacker🧑‍💼 C-level Executive👍 Sales & BizDevMarketing DirectorCRM managerCEOCMOCustomer Success Manager✨ Business OwnerAccount Manager

AI is becoming increasingly sophisticated, enabling businesses to better understand and target their customers. Automated marketing tools are now capable of delivering personalized content, improving customer engagement, increasing conversions and reviving dead leads . Using no-code software, AI chatbots and advanced tools to automate marketing campaigns gives you an unfair competitive advantage. AI also aids in data analysis, providing insights that can drive strategic decision-making. For Nord Marketing, harnessing these technologies could lead to significant improvements in campaign efficiency and effectiveness while saving substantial man-hours for critical marketing tasks. The challenge will be to integrate AI and automation into existing workflows seamlessly, ensuring that technology enhances rather than disrupts current practices.

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Work Background

Nord MarketingAI Marketing Automation Specialist

Mar. 2024Montreal, Quebec, Canada · Remote

Nord MarketingDigital Marketing Specialist

Aug. 2019Montreal, Canada Area · Hybrid. Managed PPC Campaigns (Google Ads & Facebook). . Increased online visibility with Google DV360 & Display Network. . Executed successful product recall email campaigns. . Managed several Facebook ads campaigns and Facebook pages generating 6000 followers. . Created SEO-optimized Websites (Wix, Wordpress and HTML) for increased Search Engine visibility.

Web Blitz MarketingDigital Marketing Consultant

Jun. 2016 - Aug. 2019Montreal, Quebec, CanadaPlanning and execution of web marketing strategies with a strong focus on acquiring leads through SEM, SEO and Social Media marketing. Lead generation for SMBs and local businesses including social media campaigns - mainly Facebook advertising. Website audit and on-page SEO optimization. Strategic focus on Social signals, content marketing and YouTube. Create and manage Google Ads Display campaigns. Website conversion analysis with Google Analytics. Landing page optimization. WordPress web design.

KezberWeb Marketing Srategist

Oct. 2012 - Jun. 2016Montréal, CanadaPlanning and execution of web marketing strategies with a strong focus on acquiring leads through SEM (Adwords - PPC and SEO) for SMBs and local businesses including social media campaigns - mainly Facebook advertising. Manage portfolio of companies in various fields (hospitality, real estate, medical, etc.). Website audit and on-page SEO optimization. Planning link building strategies with a strong focus on Social signals, content marketing and YouTube. Management of multiple Google Adwords campaigns with a monthly budget of $3K. Website conversion analysis with Google Analytics. Landing page optimization. Social Media campaign management with Hootsuite (Google plus, Facebook and Twitter). YouTube channel and video optimization - Facebook advertising campaigns management. Online reputation management and marketing of client testimonials on social media.

GloboNetBizWeb Marketing Strategist (SEO and PPC-Adwords)

Jan. 2011 - Oct. 2012Montreal, Canada AreaSEO & SEM expert for SMBs and local businesses. Google plus local pages optimization for maximum search engine optimization. SEO Competition assessment and keyword strategies for maximum visibility in the search engines. Wordpress site building and on-page optimization. Planning and execution of web strategies, including link building and Social media campaigns, for lead generation and e-commerce websites. Management of multiple Google Adwords campaigns for SMBs (total ad spend: Approx $1.2K per month).

Contac ServicesWeb Analyst

Jun. 2009 - Jan. 2011Vancouver, British Columbia, Canada · RemoteSEO (search engine optimization) and web analytics reporting for a dozen B2C websites. SEM (PPC campaign management for Adwords). Facebook Marketing and Advertising. Google analytics reporting (Excel) for a dozen B2B websites. Google Webmaster Tools for website analysis. Competition analysis and keyword research. PRWeb - Press releases optimization (SEO).