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Work Background
Banco AztecaSenior VP Mazatlán South Pacific Region
Apr. 2017Mazatlán, Sinaloa, MexicoResponsible for the operation of 100 branches, collection, and more than 2 000 employees in the states of Sinaloa, Baja California Sur, Durango, and Nayarit.
Banco AztecaSenior Assistant VP Centre
May. 2016 - Apr. 2017Mazatlán, Sinaloa, MexicoResponsible for developing strategies to increase sales and collection. In charge of sales in the central region, of more than 700 branches and more than 10 000 individuals.
HSBCSenior VP Business Banking
Jan. 2015 - Dec. 2015Mexico City, MexicoResponsible for the SME segment, including the development of all products: financial, marketing, sales, planning, budgeting, systems, and compliance; as well as point of sales in businesses.
HSBCCFO Retail Banking
Jun. 2012 - Dec. 2014Mexico City, MexicoResponsible for all retail financial matters and wealth and asset management. Authorization of prices and campaigns for all products, system procurement, and major expenditures. Development of strategies to increase sales and manage branch budgets.
HSBCDeputy Director of Analysis
Sep. 2010 - Jun. 2012Mexico City, MexicoResponsible for managing, reviewing, and developing strategies to increase profitability in all branches, authorizing the budget for each branch and reporting management information.
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Senior Executive in Financial and Commercial Strategy