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Work Background
Luciditydreammask.comBusiness Owner
Oct. 2023Ireland · RemoteLucidity Dream Mask has one purpose: to expand the human consciousness and allow one to travel into the unknown with full control. Since launching, we have received countless emails about the mind-blowing effect this mask has had on people. Lucid Dreaming serves as a tool to help you awaken your mind, while still having your physical body remain in the sleep state. Once you achieve this task, you can become a conscious creator without any limitations to what you can experience. You get to know what it's like to have no fear of any physical harm, yet you can still experience a reality that has such vivid colors. A new adventure awaits you each time you go to sleep wearing your Lucidity Dream Mask.
Career BreakPersonal goal pursuit
Dec. 2022 - Jun. 2023Dublin, County Dublin
Switchoutfits.comBusiness Owner
Jun. 2022Dublin, County Dublin, Ireland · RemoteSwitchoutfits.com is one of the world's first online stores for Nintendo Switch, Lite and OLED cases and accessories.
Forever DrawnBusiness Owner
May. 2022Dublin, County Dublin, Ireland · RemoteForever Drawn is a business that captures moments of complete creativity, freedom, and childlike imagination in a beautifully crafted piece of jewellery using your child’s favourite drawing. Our dedicated team is here for you. We’ll create bespoke jewellery that you’ll love and cherish for a lifetime, and thanks to our exceptional customer service and high-quality products, we know that we can capture that perfect moment with style and integrity – and provide you with something that will immortalise your child’s art forever.
Minty CaseBusiness Owner
Aug. 2021Ireland · RemoteMinty Case is a privately owned, Irish company. All our products are made, produced, and shipped in American factories to customers all across the globe. In the past year we have successfully sold, made, shipped, and delivered nearly 100,000 orders to private customers and businesses of all sizes. We are passionate for our products and we believe we have the best custom airpod cases, Apple Watch bands, phone cases, wireless chargers, and more amazing custom products for everybody. Every product sold on Minty Case has been carefully tested under very strict criteria to ensure the best possible product for our customers. All our products carry a lifetime warranty. If your product breaks or cracks under normal usage we will replace it for free.
Further Learning GroupDigital Marketing Tutor
Nov. 2018 - May. 2020County Dublin, Ireland · HybridCompany: The Further Learning Group was established in 2004 with the aim of providing quality distance learning courses that would enable students to acquire the skills they needed to change their career Main Task / Accomplishment: I delivered classes and supported students in a manner consistent with the pedagogical best practice. I led classes of up to 10 students from zero knowledge to mastering the basics of Digital Marketing The value I added: I came up with a new system to assess student assignments, providing clear and constructive feedback Courses I taught: Diploma in Digital Marketing
IncreasilyFounder and Head of Strategy
Nov. 2016 - Nov. 2022County Dublin, Ireland · HybridCompany: Increasily is a Human-to-Human (H2H) Digital Marketing agency with offices in both Dublin, Ireland and Miami, FL Main Task / Accomplishment: I reached profitability from year two and increased revenue exponentially year-on-year. This led to the business attracting investors, which resulted in the selling of the agency in 2022 The value I added: I launched the business in 2016 and run operations for six years. I hired, trained and led to excellence a multilingual and multicultural team of up to 7 people. Company Awards: Winner of 16 awards between 2021-2022 including “Best Digital Marketing Agency, Europe” at the MarTech Awards 2022
ADARA, Inc.Director, Account Management EMEA
Feb. 2015 - Oct. 2016Ireland · On-siteCompany: ADARA is an Analytics company leveraging its +90 global data partners to run display advertising campaigns and provide unique insights to third parties Main Tasks: I led the Account Management department with the goal of maximizing retention and revenue growth from top international brands and ad agencies in EMEA. I supported the Commercial Directors in pitching to Strategic Accounts Tasks Breakdown: Account Management, Business Development, Strategy, People Management, Mentoring The value I added: I created from scratch both SLA and Account Strategy by client tier for the EMEA region. I also created a new client on-boarding process and I contributed to the creation of a custom media planning tool for the biggest airline in the Middle-East Agencies / Accounts: iProspect, Vizeum, Mediacom, Mindshare, Quisma; British Airways, Etihad, Emirates, American Express, IHG, Avis, Budget, Iberia, Ryanair
ADARA, Inc.Manager, Account Management EMEA
Sep. 2014 - Feb. 2015Ireland · On-siteCompany: ADARA is an Analytics company leveraging its +90 global data partners to run display advertising campaigns and provide unique insights to third parties Main Tasks: I led the Account Management team with the goal of maximizing retention and revenue growth from top international brands and ad agencies in EMEA; I defined and strategy and achieved goals for top-revenue accounts; I provided pre-sales support on Strategic Accounts. I created a positive atmosphere of empowerment and teamwork in order to maximize organizational efficiency and productivity Tasks Breakdown: Account Management, Business Development, People Management, Mentoring, Campaign Management The value I added: I created from scratch a new on-boarding plan for training Account Managers both remotely and in- house. I built the internal website/wiki for the standardization and socializing of processes and best practices
ADARA, Inc.Senior Account Manager EMEA
Oct. 2013 - Sep. 2014Ireland · On-siteCompany: ADARA is an Analytics company leveraging its +90 global data partners to run display advertising campaigns and provide unique insights to third parties Main Tasks: I managed display advertising campaigns with both branding and performance goals; I set up strategies for maximum goal achievement; I analyzed data to identify, track, and resolve issues; I developed strategic and tactical proposals for display advertising campaigns Tasks Breakdown: Account Management, Campaign Management The value I added: I created the company monthly newsletter
MicrosoftAdvertising Account Manager
Jan. 2012 - Oct. 2013Ireland · On-siteCompany: Microsoft is…you know what company Microsoft is! Main Tasks: I managed brand and performance display advertising campaigns for top international agencies and advertisers in EMEA in both pre- and post-sales; I trained and mentored new hires. I supervised the Direct Response/Performance Marketing area for the Italian market Tasks Breakdown: Account Management, Campaign Management The value I added: I initiated a project aiming at identifying / analyzing the root causes of inefficiencies in campaigns. I also initiated a project for the creation, managing, and populating of the Sharepoint team site Agencies / Accounts: GroupM (Mediacom, Maxus, MEC, Mindshare, Xaxis), Sky, Michelin, Mercedes-Benz, Nintendo, Nestle', Vodafone, Wind, Groupon
BookassistSearch Engine Marketer
Oct. 2008 - Jan. 2012Dublin, Ireland · On-siteCompany: Bookassist provides online marketing strategy for hotels Main Tasks: I managed PPC and SEO campaigns for accounts in Ireland, Italy, Czech Republic, Austria, and France; I created optimization plans for improving ROI, conversion rate, and click- through-rate; Tasks Breakdown: SEO, Campaign Management
Blink CommunicationsWeb Content Editor
Dec. 2006 - Jan. 2008Prato Area, Italy · On-siteCompany: Blink Communication was an agency managing Golf Italiano, a network of websites about golf and tourism Main Tasks: I wrote and managed content for the Golf Italiano website network; I did onsite and off-site optimization; I also managed affiliate partnerships Tasks Breakdown: Content Writing, Content Management, SEO, Campaign Management
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