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Work Background
General Manager of Digitalization and Integration
Red Bull MOBILE Saudi offered by FNTGeneral Manager of Digitalization and Integration
Oct. 2024Riyadh, Saudi Arabia• Spearheaded the development and execution of the digital transformation strategy, aligning initiatives with organizational goals. • Led cross-functional teams in implementing digital solutions, driving efficiency and innovation across departments. • Oversaw large-scale integration projects, ensuring seamless connectivity between systems, platforms, and applications.
Digitalization & Integration Director
Red Bull MOBILE Saudi offered by FNTDigitalization & Integration Director
Dec. 2023 - Oct. 2024Riyadh, Saudi Arabia• Led a team of 10 in implementing digital transformation projects, increasing customer engagement by 25%. • Developed and deployed three new mobile applications, enhancing service offerings and improving customer satisfaction by 15%. • Facilitated cross-functional collaboration with external vendors and internal teams to integrate innovative solutions aligned with business objectives.
Solution Development Consultant
Red Bull MOBILE Saudi offered by FNTSolution Development Consultant
Jun. 2022 - Dec. 2023Riyadh, Saudi Arabia• Led the development of in-house and outsourced solutions for Red Bull Mobile, resulting in the successful publication of over 8 platforms. • Solely developed the Sales App, driving daily sales from 15 to an impressive 7,000 (Over 46000% growth rate) within three months, showcasing the app’s impact and scalability. • Managed the digital arm for Red Bull Mobile, contributing to the company's growth and success in the market.
Application Development Lead
Lebara Mobile KSAApplication Development Lead
Jun. 2019 - May. 2022Riyadh, Saudi Arabia• Led the end-to-end planning, designing, and deployment of Web and Mobile apps at Lebara Mobile KSA. • Implemented Business Alignment strategies to fulfill market needs and enhance customer online services experience.
Senior IT Operations Specialist
Etihad Atheeb Telecom Co. "GO"Senior IT Operations Specialist
Apr. 2016 - May. 2019Riyadh, Saudi Arabia• Managed operations and development tasks for Oracle BRM and B2C CRM portal at Etihad Atheeb Telecom Co. "GO" in Riyadh, Saudi Arabia. • Orchestrated system changes to ensure smooth integration and functionality to meet business needs. • Built business support tools for better decision support information from systems.
Senior Customer Service Analyst
Huawei TechnologiesSenior Customer Service Analyst
Apr. 2014 - Apr. 2016Riyadh - Saudi Arabia• Managed integration projects for Zain KSA Billing and Charging Systems. • Analyzed, designed, and developed new market requested products for Zain KSA. • Handled change requests raised by customers and implemented them while maintaining system integrity.
Web & Mobile Development Expert
Freelancer Software & Web DeveloperWeb & Mobile Development Expert
Dec. 2013 - Apr. 2014Khartoum, Sudan• Developed professional web and mobile solutions for clients such as the International Organization of Migration and Alray-Alaam Sudanese newspaper. • Collaborated with teams to create innovative solutions for Gear Engineering Enterprise, focusing on user experience and functionality.
Business Development Manager / Solution Architect
Banan ITBusiness Development Manager / Solution Architect
Mar. 2013 - Jan. 2014Khartoum, Sudan• Developed and closed business relationships, negotiating deals with potential partners to drive growth. • Researched industry trends and events to identify innovative ideas and opportunities for business expansion. • Protected company value by maintaining confidentiality and integrating contract requirements with business operations.
Roaming Billing Specialist / Solution Architect
ZainRoaming Billing Specialist / Solution Architect
Sep. 2009 - Mar. 2013Khartoum, Sudan• Expert in roaming operations including IREG & TADIG testing, TAP files processing in TABS & CBiO. • Developed automation solutions for billing systems, earning Extra-Ordinary performance grade. • Managed over 15 major Roaming projects with Zain, including Prepaid Roaming offers.
Lecturer
Sudan University of Science and TechnologyLecturer
Apr. 2006 - Jun. 2010Khartoum, Sudan• Prepared and delivered engaging lectures on Web Applications, Database Systems, and Software Engineering at Sudan University of Science and Technology. • Supervised over 30 undergraduate projects, with 8 projects nominated for the National Award for Scientific Creativeness. • Introduced innovative teaching methods to enhance student learning and foster critical thinking skills.
Software Engineer
National Research & Information Services (NARIS)Software Engineer
Aug. 2005 - Nov. 2007Khartoum, Sudan• Developed Intranet Portals for the Government of South Sudan and the Sudanese French Bank. • Contributed to the Sudanese Economical Encyclopedia project. • Utilized skills in software development and project management. • Achieved successful project completion and client satisfaction.

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Holistic Approach: Solution Analysis, Design & Development
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