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Work Background
Wunderman ThompsonSenior Project Manager
Oct. 2022
Collin County Democratic PartyExecutive Director
Jan. 2019 - Jan. 2021Collin County, Texas, United States· Owned all delivery operations in a chaotic, deadline focused role · Increased revenue by 66%, individual donors by 13%, and targeted voter turnout by 39% · Worked closely with stakeholders to create project plans and execute to delivery · Served as primary contact for Executive Teams, Vendors, and Media · Created and managed budgets for high visibility and high equity projects · Gathered, analyzed, and processed donor and voter data · Created targeted lists of donors and voters based on age, demographic, and model fit · Managed multiple parallel projects with evolving requirements · Planned and managed iterative deliveries of multiple projects within an agile framework · Designed and executed microsites from inception to delivery
Mark Phariss for State Senate CampaignCampaign Manager
Jan. 2017 - Jan. 2018Collin County, Texas, United States· Created one of the top campaigns in the state, increasing performance by 24% · Managed and updated data repositories and analyzed and reconciled data from various sources · Managed timelines, budgets, and diverse resources across the entire campaign · Identified gaps in strategy and implemented creative solutions to fix · Built a coordinated effort that helped make SD 8 the most active opposition-held district in the state
Karmally for Texas CampaignCampaign Manager
Jan. 2014 - Jan. 2014Collin County, Texas, United States· Rapidly built the largest non-presidential or gubernatorial campaign in Collin County in decades · Helped make HD89 one of the fastest changing districts in state, outperforming statewide trend · Raised $35,000 in last 3 months, more than doubling campaign funds and donation rate · Managed multiple diverse resources · Built and managed timelines and budgets
Various ClientsProject Manager
Jan. 2013 - Jan. 2022· Provided project management for >$1M in targeted digital marketing & content campaigns with PPC, search, social, traditional media, SMS, and SEO components. · Successes include reducing overdue backlog by 73% in 60 days through better resource management. · Managed the project management stack, incl Monday, Ziflow, Asana, Jira, Workamajig, among others. · Platforms included Salesforce, Hubspot, Marketo, Pardot, 6Sense, Clearbit, NGP, Google Analytics. · Projects included launching campaign websites for candidates for US Congress and state offices, e-commerce storefronts integrated with inventory management systems, and digital and traditional media advertising campaigns. · Coordinated clients with teams of writers, designers, and videographers to plan, create, and launch appropriate content. · Ensured on-target project timelines and phases and coordinated with media campaigns. · Created and maintained data repositories and created data models for more efficient user reach. · Analyzed, updated and reconciled various data sources to ensure all eligible users reached. · Built an internal tool for inventory tracking and listings for storefronts on multiple platforms. · Managed Shopify and Shipstation platforms and redesigned to improve conversion rates. · Helped small businesses plan their message, brand themselves, and reach media. · Provided business support, pricing and market targeting, and new infrastructure.
Delos Consulting GroupCo-Founder
Jan. 2011 - Jan. 2013San Antonio, Texas Area· Co-founded fundraising and political campaign management business · Successfully raised over $100,000 for candidates in 2012 · Worked directly on sales and contracts to ensure a full client pipeline · Provided key data analytics that ensured our clients an 80% win rate · Designed messaging that reached over a million voters, switching critical votes to clients · Managed projections, information system, internship program, and business administration
City YearTeam Leader
Jan. 2009 - Jan. 2010San Antonio, Texas, United States· Personally led students, coworkers, and local volunteers in more than 10,000 hours of service · Created customized tutoring program for 92 students in new charter high school · Acted as a liaison between school administration and City Year staff
City YearCorps Member
Jan. 2008 - Jan. 2009San Antonio, Texas, United States· Engaged in 10 month national leadership program focused on civic service · Created multiple successful media campaigns; from releases to coordinating outreach · Tutored at risk students in math, with one class dropping their fail rate by 90%
The Independent at UTSACo-Founder and Editor in Chief
Jan. 2006 - Jan. 2009· Recruited team to reach 30,000 students with news and humor through student paper · Designed business plan and advertising strategy to make the newspaper self-supporting in the first year · Oversaw organization and launched the monthly print product with 10,000 copies
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Email Marketing Copywriter @ Freelance (Self employed)