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Work Background
Doc-E.aiGrowth and Marketing Advisor
Nov. 2023San Francisco Bay Area
Protopia AIHead of Product Marketing
Sep. 2022 - Nov. 2023In my role as Head of Product Marketing at Protopia AI, I lead strategic initiatives and for a new category privacy solution designed for enterprises using Large Language Models (LLMs) and Generative AI. Key responsibilities include:
- Collaborating with the CEO and engineering teams to shape the product roadmap and define go-to-market strategies for our ML security solutions tailored for Generative AI and LLM environments.
- Orchestrating successful PR and analyst relations campaigns, along with sales enablement and market education programs, to enhance product visibility and market penetration.
- Spearheading funding initiatives that successfully secured $6M in seed and Series A investments, engaging with venture capitalists, accelerators, and early-stage companies in fintech, cybersecurity, and AI sectors.
- Launching a beta version of our solution, which involved developing targeted use cases, crafting messaging and technical content, and implementing account-based marketing (ABM) strategies.
Organizing and participating in key field and industry events as well as community programs, which generated over triple-digit leads and resulting in high-value meetings.
This role demanded a blend of strategic thinking, technical understanding of AI and machine learning security, and strong leadership in market positioning and stakeholder engagement.
First Round CapitalAdvisor/Mentor
Aug. 2022 - Nov. 2022San Francisco, California, United StatesAdvise founders and marketers on market assessments, GTM strategies, and leadership.
DatabricksPrincipal, Product and Industry Solutions Marketing, Financial Services and Retail
Jan. 2020 - Jan. 2022San Francisco Bay AreaIn my role at Databricks, a leader in cloud-based data engineering and analytics, I spearheaded the Global Industry Go-to-Market strategy for the Finance and Retail sectors. My key contributions included:
- Driving Product-Led Growth (PLG) and enhancing open source community engagement, which was instrumental in the development and launch of a comprehensive resource hub and "AI Starter Kits." These initiatives significantly reduced sales cycles and were pivotal in achieving a double digit percentage increase in Annual Recurring Revenue (ARR).
- Leading a cross-departmental team focused on developing architecture strategy and conducting competitive analysis. My efforts in revenue marketing and strategic positioning were central to the successful deployment of AI Lakehouse, tailored for industry-specific applications.
- Crafting and disseminating thought leadership and technical content that established Databricks as a thought leader in AI and ML applications for finance and retail industries. I also organized and led over 20 roundtables and workshops at the annual AI Summit and various field events. These gatherings, aimed at practitioners and C-suite executives, successfully generated substantial marketing qualified leads, significantly contributing to our business development efforts. This role required a deep understanding of AI and ML technologies, strategic market positioning, and effective cross-functional collaboration, reinforcing my expertise as a product marketing leader in the tech industry.
Nexmo (now Vonage)Global Product Marketing Lead
Sep. 2019 - Dec. 2020San Francisco, CaliforniaOwned end-to-end research, GTM, and B2B product marketing for Authentication and Enterprise Communication API solutions. Other core activities included developing API use-cases, competitive positioning, analyzing pricing and pipeline metrics, and creating content (whitepaper, datasheets, blogs, pitch-decks, webpage, videos) for both sales teams and customers. Additionally, led vertical marketing strategy for e-commerce. Implemented developer-centric PLG marketing strategy with a freemium
program and community marketing, boosting usage.
Unit21Head of Product Marketing - Fractional
Jan. 2019 - Oct. 2019San Francisco, California, United StatesFractional roles- especially as the Head of Product Marketing at Unit21, a leading data and AI monitoring platform specializing in detecting anomalous activities, I played a pivotal role in shaping the company's marketing and growth strategies. My responsibilities and achievements included: - Assembling and leading a four-member Go-to-Market (GTM) team focused on developing and implementing marketing strategies for our no-code, data monitoring risk platform. This involved crafting compelling product positioning narratives, redesigning the website, and creating targeted sales plays, with a keen focus on blockchain and fintech verticals.
- Leading data-driven Product-Led Growth (PLG) programs that entailed defining precise customer personas, devising tailored content strategies, and enhancing lead generation processes. These initiatives were instrumental in achieving a significant double-digit percentage increase in our sales pipeline, thereby accelerating business growth and market penetration.
I helped with strategic vision, team leadership, and a deep understanding of no-code platforms, data monitoring, AI, blockchain, and fintech sector.
Dell EMCGroup Manager, Enterprise Product Marketing
Mar. 2016 - Oct. 2019San Francisco Bay AreaAt Dell, I led significant initiatives in product marketing, focusing on customer segmentation, positioning, and digital strategies for Dell Boomi, High-Performance Computing (HPC), and cybersecurity solutions. My key achievements include: - Innovating in customer segmentation and dynamic content strategies, which were instrumental in increasing lead volume and achieving a 45% uplift in Return on Advertising Spend (ROAS). My efforts significantly boosted the effectiveness of our marketing campaigns and reinforced our market presence.
- Developing detailed customer personas and account-based marketing (ABM) content, alongside campaign dashboards and analytics, tailored for C-suite executives and developers. This strategic approach was pivotal in raising market awareness of our new B2B enterprise offerings in identity, SaaS, and data center solutions.
- Enhancing sales enablement through the creation of data-driven content and amplification strategies, leading to a 60% increase in sales collateral engagement and over 90% adherence by the sales team. This initiative streamlined the sales process and contributed to better alignment between marketing and sales efforts.
- Conducting market fit validation and developing, testing, and executing marketing and Product-Led Growth (PLG) programs, as well as go-to-market strategies for early-stage B2B cloud and security startups. This role required a deep understanding of the startup ecosystem and the ability to rapidly adapt and develop effective marketing strategies for emerging technologies.
My tenure at Dell solidified my expertise in product marketing, particularly in the realms of cloud technology and cybersecurity, and underscored my ability to drive growth and market penetration through strategic marketing initiatives.
Dell EMCSenior Manager, Corporate Ventures
Jul. 2014 - Mar. 2016San Francisco Bay Area
Keystone Business Support Company Ltd.Member, Board of Directors
Jan. 2011 - Jan. 2019
Keystone Business Support Company Ltd.Head of Sales and Business Development
Jan. 2010 - Jun. 2012Built marketing and sales efforts of fastest-growing energy and technology Consulting firm in Bangladesh and built 15+ partnerships, growing revenues to USD 1.8 MM in first 2 years. Collaborated with cross-functional teams of engineers and data analysts to conduct customer-centric research, map customer stories, and prepare go-to-market strategies for the commercialization of 2 new clean energy technologies. Additionally, developed “Human Smart Grid” using cloud platform through which Bangladeshi government can send text message alerts to electricity consumers to take energy conservation measures for reduced blackouts and USD 2.5 MM in savings.
The World BankConsultant
Jan. 2010 - Jan. 2012
The World BankProgram Manager
Jan. 2008 - Jun. 2010Washington D.C. Metro AreaManaged technology re-engineering and awareness-building efforts to remove bottlenecks in Government-to-Business services to improve efficiency. Targeted government, private sector players, and influencers with tailored communications campaigns to successfully mobilize stakeholder buy-in for technology programs
Merrill LynchAnalyst
Aug. 2007 - Dec. 2008
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