Dell EMCGroup Manager, Enterprise Product Marketing
Feb. 2016 - Oct. 2019San Francisco Bay AreaAt Dell, I led significant initiatives in product marketing, focusing on customer segmentation, positioning, and digital strategies for Dell Boomi, High-Performance Computing (HPC), and cybersecurity solutions. My key achievements include: - Innovating in customer segmentation and dynamic content strategies, which were instrumental in increasing lead volume and achieving a 45% uplift in Return on Advertising Spend (ROAS). My efforts significantly boosted the effectiveness of our marketing campaigns and reinforced our market presence.
- Developing detailed customer personas and account-based marketing (ABM) content, alongside campaign dashboards and analytics, tailored for C-suite executives and developers. This strategic approach was pivotal in raising market awareness of our new B2B enterprise offerings in identity, SaaS, and data center solutions.
- Enhancing sales enablement through the creation of data-driven content and amplification strategies, leading to a 60% increase in sales collateral engagement and over 90% adherence by the sales team. This initiative streamlined the sales process and contributed to better alignment between marketing and sales efforts.
- Conducting market fit validation and developing, testing, and executing marketing and Product-Led Growth (PLG) programs, as well as go-to-market strategies for early-stage B2B cloud and security startups. This role required a deep understanding of the startup ecosystem and the ability to rapidly adapt and develop effective marketing strategies for emerging technologies.
My tenure at Dell solidified my expertise in product marketing, particularly in the realms of cloud technology and cybersecurity, and underscored my ability to drive growth and market penetration through strategic marketing initiatives.