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Work Background
Senior Graphic Designer
Instituto CordialSenior Graphic Designer
Apr. 2022Brazil- Devised and implemented digital product strategies, significantly boosting user engagement and conversion rates. - Conceptualized and delivered influential campaign materials, such as landing pages, banners, email campaigns, ads, and presentation slides to amplify company projects. - Spearheaded the development of a cohesive branding framework and prime visuals for the Brazilian Mobility Panel and Brazilian Obesity Panel, heightening brand visibility and uniformity. - Expertly curated and maintained the Instagram editorial calendar, fostering increased visual appeal, audience growth, and engagement. - Exhibited proficiency in typesetting, crafting top-tier articles and brochures focused on health and urban mobility research.
Senior Digital Designer
KomunikasiSenior Digital Designer
Jul. 2023 - Jun. 2024Modena, Emilia-Romagna, Italy- Continuously and simultaneously managed social media strategies for 15 diverse clients spanning sectors such as food, business consulting, furniture, dentistry, beauty/skin products, jewelry, and more. - Led monthly research on prevailing social media trends, making informed strategic decisions for each client and adapting based on the previous month's results. - Designed effective layouts for Facebook, Google, and TikTok ads, creating various formats to meet campaign objectives such as lead generation, awareness, and conversion, with a strong focus on performance. - Conceived and implemented potent social media strategies, driving brand awareness and engagement for each unique client. - Steered a dynamic editorial calendar, ensuring uniform and tailored content distribution to each client's niche. - Orchestrated visually captivating social media creatives (images and videos), melding compelling copywriting to resonate with diverse audiences.
Founder & Creative Director
Gherma IdeiasFounder & Creative Director
Jan. 2016 - Mar. 2022Rio de Janeiro Area, Brazil- Pioneered brand foundation, establishing a strong online presence through e-commerce and strategic social media campaigns. - Defined a complete brand identity, designing from logo and typography to packaging and tailored digital assets. - Achieved organic growth on Instagram, reaching 45k followers through targeted content and engagement strategies. - Oversaw the entire product journey, from conceptualization and production to market campaigns and post-launch activities. - Directed comprehensive e-commerce operations, achieving a yearly revenue of US$ 50k, managing influencer collaborations, conducting workshops, and ensuring quality product delivery. - Demonstrated adaptability, efficiently managing diverse tasks across marketing, design, and operations, while collaborating with specialized freelancers.
Graphic Designer
Lenny NiemeyerGraphic Designer
Feb. 2014 - Oct. 2015Rio de Janeiro, Rio de Janeiro, Brazil- Crafted and executed digital marketing materials for domestic and international branches, including social media and email campaigns. - Managed comprehensive in-store graphics, from packaging to window displays. - Led the design and production of seasonal collection catalogs, coordinating from initial concept to final print.
Graphic Designer
Estudio GemaGraphic Designer
Jan. 2013 - Jan. 2014Rio de Janeiro, Brazil- Designed brand materials for diverse sectors including fashion, jewelry, and watches. - Created digital content including websites, social media layouts, email marketing campaigns, and e-commerce graphics. - Developed print materials such as catalogs, packaging, labels, bus ads, billboards, and window displays.
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