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Work Background
TAX MagazineCreative Director
Aug. 2024I lead the full creative and editorial direction of the independent print publication exploring power, identity, and subculture through gay and independent lenses. Each issue is built around a theme and designed as a collectible object.
• Develop overarching concepts and themes for each issue, from editorial narrative to visual language
• Oversee content strategy, art direction, and production across print and digital
• Lead a rotating team of writers, photographers, and creatives to execute original stories
• Shape the magazine’s tone, pace, and positioning to reflect its independent, queer, and globally-minded identity
• Guide brand collaborations and partnerships that align with TAX’s ethos and values
OW.studioCreative Consultant
Jan. 2021I run a creative studio providing end-to-end creative direction for projects in art, publishing, fashion, and culture. I oversee work from early concept and narrative development through art direction, production, and the realization of tangible outcomes.
• Lead full project development for art and editorial publications, from concept, research, and narrative framing to execution
• Direct visual identity and art direction, including image curation, layout, and graphic design
• Design and produce art books using specialized and artisanal production techniques to reinforce narrative and conceptual intent
• Oversee production details including paper selection, formats, and finishes, working closely with printers and artisans
• Align timelines and workflows with publishers, printers, designers, and key partners to ensure cohesive delivery from idea to activation
dentsu XDigital Marketing Strategist
Jan. 2021 - Jun. 2021• Analyzed and reported digital content strategies for Christian Dior to increase digital leads through data-driven insights by 18%.
• Leveraged data analytics to formulate effective strategies aimed at driving a 7% boost in web traffic and online sales, contributing to the brand’s digital growth.
• Collaborated with cross-functional teams to develop marketing strategies based on data analytics, fostering teamwork and communication.
ITVStylist
Oct. 2020 - Mar. 2021I was given the extraordinary opportunity to join the stylists behind ITV's international success, The Voice and The Voice Kids. Here, I advise and coordinate all fashion-related components, utilizing my expertise to create fashion moments to remember.
Odette LunettesMarketing Specialist
Aug. 2020 - Dec. 2020• Executed marketing initiatives, increasing brand awareness by 50% through effective campaign management. • Managed social media platforms, achieving a 100% increase in followers and enhancing brand engagement. • Coordinated international styling requests and maintained celebrity relations, demonstrating organizational skills and attention to detail.
ELISABETTA FRANCHIPublic Relations Specialist
Aug. 2019 - Oct. 2019Amsterdam Area, Netherlands• Launched PR strategy in Belgium, resulting in a 25% increase in brand awareness and expanded press coverage. • Executed high-profile event planning, demonstrating strategic coordination and budget management skills.
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