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Work Background
Greenhouse Fabrics Brand Marketing Manager
Aug. 2024High Point, North Carolina, United States
Kate Meadows Writing and EditingEditorial Assistant
May. 2024Writing content, project planning, and assisting writer Kate Meadows as needed.
Lippert Flooring & Tile, Commercial FlooringPhoto Editor and Content Specialist
Apr. 2024Photo editing, website and social media content.
Custom Patch HatsDirector of Product
Jan. 2022 - Jan. 2024Led the development and diversification of the product line, collaborating with creative and production teams to enhance quality and consistency. Managed cross-functional teams to create impactful content, improve operational processes, and oversee company-wide initiatives, including software implementation and sustainability efforts. Fostered partnerships with organizations like SeaTrees and One Tree Planted to advance the company’s environmental goals while ensuring excellent customer and team support.
Custom Patch HatsProject Manager
Aug. 2021 - Jan. 2022Raleigh-Durham, North Carolina AreaManaged project timelines and goals, ensuring successful delivery and high-quality outcomes. Collaborated with global manufacturers to produce custom patches, worked closely with teams to solve customer challenges, and drove e-commerce growth by managing product creation, photography, and a retail website. Led the implementation of SAP software, optimized lead qualification processes, and played a key role in hiring and operational decisions, contributing to the company’s overall growth and efficiency.
Custom Patch HatsProjects Coordinator
Jun. 2019 - Aug. 2021Raleigh-Durham, North Carolina AreaStreamlined project management by implementing a Trello-based system, boosting team efficiency. Worked with manufacturers to ensure the timely delivery of high-quality patches, proofed products with customers, and collaborated with the design/sales team to improve product quality. Cultivated my own clientele and designed custom hats, increasing customer satisfaction and loyalty.
Fearrington VillageStylist
Aug. 2018 - Jun. 2019As a stylist and retail associate, I built a loyal customer base by offering personalized styling advice and top-notch service. Enhanced the shopping experience by creating visually engaging displays and collaborating with management to optimize product selection and store layout.
Duke UniversitySpecial Projects Coordinator for Duke University Stores
Jun. 2016 - Jun. 2018Created and edited visually appealing images for the university store’s website and print, driving increased apparel sales. Managed social media accounts, enhancing follower engagement with strategic content. Designed special displays, such as hand-lettered posters for Banned Books Week, and implemented a holiday gift basket program, boosting seasonal sales and customer satisfaction.
Taylor Monroe Boutique & Pure Couture PromSales Associate
Aug. 2015 - Jun. 2016Dayton, Ohio AreaEnhanced the customer shopping experience by assisting with product selection, efficiently processing transactions, maintaining accurate inventory and organizing stock. Created optimized product listings on WordPress, driving sales with compelling descriptions and high-quality images.
Self EmployedSeamstress/Designer
Oct. 2014 - Jun. 2016Dayton, Ohio AreaSeamstress and designer for Lilias & Love and Althea Harper. Helped produce two collections of children's clothes, and one collection of resort wear that culminated in a fashion show debut.
Maderas Beach Co.Creative Director and Founder
Jan. 2014 - Dec. 2019Designed and produced custom swimwear, empowering customers and building loyalty through personalized designs. Established a cohesive brand identity by creating all branding, website, and marketing materials with Adobe Creative Suite, driving online engagement. Partnering with brands like Runaway, Taylor Monroe Boutique, and Project Runway’s Althea Harper, I developed exclusive capsule collections that boosted sales, enhanced visibility, and garnered media attention.
ProMoter Inc. Marketing CommunicationsAccount Coordinator & Copy Writer
Dec. 2011 - Aug. 2013Louisville, Kentucky AreaCreated and edited impactful content for newsletters, press releases, and digital platforms while managing media relations and coordinating social media strategies. Contributed to marketing campaigns, designed graphics, and maintained website content to ensure accuracy and engagement.
Woodford Equine HospitalCommunications Consultant
Aug. 2011 - Oct. 2011Versailles, KYManaged social media, marketing, public relations campaign. Designed marketing and promotional materials. Reviewed website content and usability, implemented improvements.
Kentucky State Fair BoardMedia Intern
May. 2010 - Aug. 2010Crafted diverse content, including press releases, blogs, and ad copy, while managing social media platforms. Created a comprehensive media guide and developed a searchable database of Fair activities for the website.
Alltech World Equestrian GamesVolunteer
Jan. 2010 - Dec. 2010
American Horse PublicationsStudent Member
Jan. 2008 - Dec. 2010
Lippert Tile Co., IncAdministrative Assistant, Receptionist, Marketing, Advertising
Jun. 2004 - Dec. 2010Managed front desk operations and coordinated advertising with local publications, ensuring efficient communication and visibility. Collaborated on launching the company’s website, enhancing user experience, and organized photo opportunities for an extensive online gallery showcasing the company’s work. Compiled and analyzed data to monitor performance and created impactful marketing materials, driving sales and customer engagement.
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