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Work Background
WoolworthsBuyer - Branded Fragrances, Colour & Body Brands
Oct. 2010 - Jul. 2023Cape Town · HybridIn this role, I was responsible for the efficient management of stock investments and customer-facing availability in line with corporate strategy and customer-led processes to achieve and exceed specified KPIs. To encourage departmental growth in sales, profit, brands, suppliers, and new product listings, I develop and put into practice a comprehensive plan. I choose new suppliers and brands based on consumer preferences, market trends, and the growth strategy. I achieve the key financial and service level performance indicators for the department (sales, margin, listings availability and stock cover). I strengthen relationships with suppliers, bargain for favorable margins, improve trading conditions, and keep vendors responsible for SLAs. To analyze the sales for the current season and choose the most effective strategies, I organize best-seller/worst-seller meetings. • Achieved profitable and sustainable departmental growth by purchasing a well-balanced and customer-relevant product selection in accordance with group and divisional strategy.
• Planned and executed post-season analysis by class/sub-class (including KPIs, competition shop, and SWOT) as contribution to creation of group strategy and departmental operating plan.
• Increased market share and maximized profit during current season by determining opportunities.
• Established, inspired, and fostered team to deliver department's operational plan and KPIs using IPM method.
Recognized and analysed market and organizational context, trends, life cycle of product, and include consumer feedback in creation of integrated marketing and communication plan.
WoolworthsBrand Manager, Sisley
Oct. 2009 - Sep. 2010Cape Town, Western Cape, South AfricaIn my former role, to promote business growth, I developed, prepared, and implemented in-store and national media campaigns. I deciphered the objectives and tactics of the worldwide brand and created plans for the product planning, planning, and marketing processes. To facilitate the effective introduction of products, I negotiated sample and gifting agreements with worldwide principals. I looked at merchandising standards of employment, media positioning, advertising, product variety, sales, staff, and store/site selection. I developed brand-specific sales, marketing, education, and planning strategies. I coordinated product selection and pricing in accordance with SA clients and oversaw logistics and the supply chain to assure the delivery of products to SA. • Played strategic role in advancing Sisley Brand in accordance with global brand strategy and achieving Woolworths' business goals to optimize growth, brand equity, and brand profitability.
• Enhanced Sisley brand's positioning and image while ensuring adherence of POS and quality of workforce to corporate and international standards.
• Cultivated and fostered network of cooperative ties with business partners (including the media) and important clients.
L'Oreal Professional ProductsRegional Sales Training Manager - Professional Hair Care- Kerastase
Jan. 2009 - Sep. 2009Johannesburg Metropolitan Area · On-site
Estée Lauder Companies South AfricaBrand product manager -Clinique Colour Cosmetics and Gift With Purrchase
Aug. 2006 - Dec. 2008Johannesburg Metropolitan Area · On-site
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