Craig Playstead - Sr. Writer, Content Strategist & UX Writer, “3” Creative Content, LLC

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Work Background

"3" Creative Content, LLCSenior Writer/Content Strategist

Jan. 2023Greater Seattle Area• An independent consultancy specializing in content strategy, content writing, and user experiences. Also, providing services in contact strategy, UX writing, content management, design, AI, and SEO. • Developed and implemented content strategies, whitepapers, articles, sales documents, and blog posts. • Marketing client content on social networks, national TV, and radio stations across the country.

Thomson Reuters Sr. Content Design Strategist

Jul. 2021 - Mar. 2023Remote• Collaborated with an agile team to overhaul UX writing on all company product pages, ensuring a consistent user experience. • Partnered with designers, engineers, accessibility experts, SEO, and product managers to deliver effective content solutions and user testing strategies for our legal, accounting, and small business content. • Developed and implemented CTA and content strategies with UX team members. Content design work in legal, small business, and accounting content

T-Mobile (via Aditi Consulting)Copywriting & Content Consultant

Jul. 2017 - Apr. 2021Bellevue, WALed the end-to-end UX copywriting services for T-Mobile's Digital User Experience team. Supporting new device launches, large-scale promotions, and applications with interaction copy, error messages, marketing copy, editorial design, SMS and customer messaging. Also, focused on creating a consistent experience and following brand voice and style. Projects include: new iPhone release flows, "Netflix on us" campaign, and simplifying messaging for customers. Also, providing a consistent voice, tone, and consistency by following brand voice and style.

AT&T EntertainmentLead UX Writer & Editorial Strategist

Jun. 2014 - Jan. 2017Redmond, WACreated first editorial team under design for Entertainment and in less than a year turned it into a major piece of the product development process. Impacted 21 different projects by the second year while evangelizing the benefits to senior management and product teams. Also, drove the consistency and content standards, while evolving the company voice. Led the copy and editorial team for AT&T Entertainment's Design and User Experience. We provided product ideation, copy, and the editorial design strategy for apps, services, and marketing materials including: - Interaction flows - Marketing pages - Value props - Email and message campaigns - Blogs - Video scripts - Executive level presentations - Product and feature names - FAQ Platforms included apps, web, video, marketing materials, customer surveys, and user education.

AT&T MobilityManaging Editor and Associate Director

May. 2007 - Jun. 2014Redmond, WAStarted as the lone Sr. Editor in 2007, and grew my team to eight members where I led and set the editorial, merchandising, publishing, and video content curation strategy that reached millions of users. Grew audience, page views, and returning visitors 247% over the first two years. Excelled in team development and blew past expectations in both daily editorial programming and merchandising/curating mobile applications and games. Platforms included AT&T mobile and web properties and OEM storefronts (including Windows Phone Marketplace and Google Play). Acted in an organizational leadership position in the strategy, design and development of next generation mobile content platforms, copywriting and editing, UX, product management, and publishing tools.

MicrosoftWeb Producer/Editor

Oct. 2004 - May. 2007Redmond, WACreated and drove daily content and publishing strategy while managing partnerships with partners such Esquire and Rodale to acquire content. Wrote and edited original content, managed freelance writers, analyzed metrics, created content plans and editorial calendars, and executed digital marketing strategy. Also served as the Sports Games Producer for MSN Sports, launching an online fantasy football service with Fox Sports.

Microsoft/XboxContent Writer

Nov. 2002 - Oct. 2004Redmond, WAShipped three AAA titles as content lead and writer for an Xbox game that went on to sell over a million copies. Responsibilities included writing scripts, in-game help, specs, manual content, and tutorials. Other duties consisted of partner management with the NFL and Hollywood studios, directing studio talent, writing articles for Xbox.com, project management, and cross group collaboration.

Akamai TechnologiesDigital Content Project Manager

Jan. 1999 - Dec. 2001Seattle, WAManaged and integrated over $7 million worth of digital web content on Akamai’s vast online network. Lead teams and vendors in set-up and execution of major live, online video events, and also worked with the sales team as a technical consultant. Highlights included: - Streaming Steve Jobs keynote speech at 1 MB, the largest stream ever at the time. - Akamai customer service award for my group in 2000 for my work with partners.

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