Natalie Garcia - CEO, Swan Creatives

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Network Power<100 people

Roles

💸100%

Marketing

🧑‍💼100%

C-level Executive

👍100%

Sales & BizDev

Geos

🇺🇸100%

United States

Work Background

Townsquare IgniteAssociate Paid Social Manager

Feb. 2022Remote · Remote• In-platform setup of paid social campaigns • Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients • Maintain and track ROI and ad spend across all accounts monthly • Keep up to date with best practices, bid management systems, industry research • Pull and analyze daily campaign reports • Generate monthly reporting and performance insights that lead to gains against client business objectives • Troubleshooting any technical and performance issues • Timely delivery of all tasks • Also responsible for other duties as assigned, such as supporting on special projects and assisting Paid Social Manager in development of social strategies • Responsible for account record keeping including IOs, Asana tickets, and email correspondence

Rockaway PRSocial Media Manager

Oct. 2021 - Jun. 2022Miami, Florida, United States- Create and implement social media strategies and calendars for multiple clients aligned with their business goals - Develop a public platform through compelling dialogue and branding - Follow and apply accordingly new trends in social media, track engagement and results - Understand and effectively use the functions of various social media platforms (Instagram, Facebook, Tik Tok, Twitter, LinkedIn and Pinterest) - Create and manage multiple social media accounts using social media management tools (Later and Sprout Social) - Monitor messages/posts and reply accordingly - Provide competitive brand analysis for clients using measurements, social listening tools and other tactics - Execute and manage promoted and paid social spends

Olios HealthSocial Media Marketing Director

Jan. 2021 - May. 2021Miami, Florida, United States• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals. • Created Marketing Business Plan for the year. • Develop monthly reports with KPI’s for social media accounts • Develop, create and manage Google Ads and create monthly reports with Google analytics • Create methods for finding and saving online customer reviews • Manage, analyze and install plugins for a website (WordPress) • Plan social media strategy. In charge of posting on social media accounts. • Design, create, and printed Marketing Materials • Create, develop and posted social media ads

Turtle ManagementSocial Media Director

May. 2018 - Jan. 2021Miami/Fort Lauderdale Area• Create, edit compelling content video and graphics for social media channels. • Schedule content on social media platforms including Facebook, Instagram, Twitter. • Keep track of YouTube channels, Spotify and digital platforms. • Managed Social Media tools such as Hootsuite, Wordpress, Instagram Insights, Twitter Insights. • Exceptional attention to detail including proofreading skills. • Made posts on social media in English and Spanish. • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness. • Collaborate with the creative team to deliver customized marketing pieces for agent campaigns

Metamorfosis MusicSocial Media/Mundo Arjona

Nov. 2014 - Oct. 2018Miami/Fort Lauderdale Area- Run and oversee Mundo Arjona’s daily operations, a division of the company specialized in providing an exclusive closer interaction platform between the artist and more than 50 fan clubs around the globe. - Control and monitor official merchandise sales division. Responsibilities include, budgeting, sales goals projection, inventory tracking, logistics for vendors, suppliers, and distribution channels. Surpassed tour sales quota of $1.5M on 2014 and 2018. - Experience leading a team of 10 designing and executing marketing plans to increase brand awareness, market reach, geographic and demographic segmentation, and strategic collaborations. - Community manager of all social media accounts for Ricardo Arjona and Mundo Arjona, keeping track of KPI’s measuring insights on impressions, traffic conversion rate and engagement on a daily basis. - Liaison with press during tour and responsible for sending artist press releases through email platforms such as Mailchimp. - Point of contact between the artist and venues around the world (Latin America, USA, and Europe). - Responsible for arranging Meet & Greets and backstage tours. - Have participated in at least 250 concerts around the world carrying out all of the above responsibilities.