STS (B2E Technology k-12)Sr Director Of Marketing
Sep. 2013 - Jul. 2015Westlake VillageUtilized broad scope of industry knowledge and dynamic business acumen toward directing development of corporate and product brand, including strategically repositioning the company through branding and marketing efforts via transactional product sales, direct marketing, media, creative, sales promotion, and public relations. Demonstrated solid communication and interpersonal relations talents toward conducting reviews for and hiring outside agency resources (e.g. general market, direct marketing, adwords, social media, interactive, print media). Designed and developed results-generating collateral and marketing. Managed and processed RFP applications for bid approvals. Optimized operations efficiency by managing a high-volume trade show calendar to boost brand appearance. Ensured on-track execution of marketing campaigns, including recruiting, training, and managing a top-performing marketing staff, as well as cohesively maintaining strategic partner relationships pertaining to critical marketing initiatives.
Key Accomplishments
⎫ Initiated a comprehensive relational database marketing program with Salesforce.
⎫ Personally contributed to an increase of $9 million in sales – from $16 million to $24 million.
⎫ Profitably developed and monitored annual marketing budget and revenues for marketing programs.
⎫ Launched successful brand building advertising campaigns, as well as new website design and structure.