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Work Background
MEDIAVANDALOwner
Jun. 2024Walnut Creek, California, United States
LayerDirector of Social
Sep. 2023 - May. 2024Redwood City, California, United States
Layer MediaCreative Director
Feb. 2021 - Feb. 2024Redwood City, California, United StatesCreative development Script writing Pitch development Project Management
IGN EntertainmentSocial Branded Producer
Mar. 2019 - Feb. 2021San Francisco Bay AreaBRANDED CONTENT ●Participate in RFP brainstorms, representing the social team in content pitches,developing social first opportunities
●Develop and streamline vetting processes to target high value RFPs with potential for natural social alignment
●Develop and streamline filtering processes to prevent expenditure of social resources on RFPs that are either unlikely to sell through or whose asks would compromise our social voice and tone
●Research new opportunities to maximize platform performance and test and integrate them into the workflow.
●Act as liaison between the Social team and the Sales, Integrated Marketing, Editorial teams to safeguard the voice and S&Ps of Social content throughout the process of ideating, pitching, and developing branded content
●Translate client asks in RFPs into concrete branded deliverables, and communicate or assign those deliverables to the Social team
●Maintain relationships with 2nd and 3rd party contacts and clients and assure projects move forward smoothly to completion
●Develop and produce, or oversee and assure the quality of, social content with a Sales/Integrated Marketing focus
●Oversee platform-specific administration duties to make sure they are properly integrated into the workflow of other teams that require their services
●Track all projects, creating benchmarks and case studies for sales teams
●Proactively support sales, branded and IM teams with social data and any requests that support KPIs of the social team. CORE “SOCIAL FIRST” CONTENT ●Brainstorm content for feeds based on social listening to what’s happening on the internet
●Develop custom content for Instagram stories LIVE EVENT COVERAGE ●Brainstorm and develop “social first” ideas for red carpets, junkets, openings, and fan events
●Travel to events to produce custom short-form videos and/or IG stories to enhance IGN partnerships
●Work with editorial to adapt and optimize their live event coverage for a social audience
IGN EntertainmentSocial Media Producer
Apr. 2016 - Mar. 2019San Francisco Bay Area• Produce original content across all major IGN social pages and external platforms.
• Develop growth strategies for Facebook/Twitter/Instagram/Snapchat that result in exponential growth for each platform monthly.
• Collaborate with sales and integrated marketing teams to assure successful sponsored content campaigns with the biggest, highest-profile advertisers in gaming and entertainment.
• Provide support in ideation, creation, and production for incoming RFPs and client/studio projects.
• Host and lead content for IGN’s O&O platforms, as well as, Instagram Stories and our Discover Snapchat channel seen by over 5,000,000 unique viewers daily.
• Facilitate live social media coverage during the biggest events in gaming.
• Coordinate directly with Facebook to jump-start new shows that are being broadcast on the platform and help maintain their presence and user interaction on their respective show pages.
IGN EntertainmentProducer
Sep. 2015 - Apr. 2016IGN.comMy main duties in the Producer role were to produce, shoot and edit IGN's Daily Fix starring Naomi Kyle. • Assess the day's top news and manage and oversee the script-writing process in the morning with our writer.
• Prepare the studio and shoot the episode for the day, grab pickups if needed later on, shoot additional needed content such as sponsored pieces, special features, and additional spots.
• Edit the episode(s) for the day and/or weekend.
• Upload and publish the episode on our O&O and social platforms. Additional duties: • Work with integrated marketing teams to incorporate sponsored content into the Fix.
• Maintain online presence by moderating and replying to comments on O&O and social platforms.
• Strategize adjustments to content according to trends and viewership numbers.
IGN EntertainmentAssociate Video Editor
Sep. 2014 - Feb. 2015• Provide edits for IGN content including but not limited to features, conversations, previews, reviews, podcasts, unboxings, interviews, etc.
• Record voiceover with talent for the edits
• Capture and/or manage assets within our Avid CMS to acquire the right content for the project.
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