Olha Bodnar - Digital Marketing Consultant, Olha Bodnar

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Work Background

Husky Injection Molding SystemsDigital Marketing Manager

Jul. 2020 - Dec. 20221. Holistic Digital Marketing Strategy: - Developed, executed, and maintained a robust digital marketing strategy tailored to the unique business objectives of the company. - Incorporated website redevelopment and ongoing maintenance, social media marketing, SEO, and data-driven paid advertising initiatives. 2. Multi-Channel Campaigns: - Planned and implemented digital marketing campaigns across diverse channels, encompassing SEM, SEO, social media, email marketing, and targeted paid advertising. - Strategically leveraged each channel to drive qualified leads to the company's web properties. 3. Optimized Paid Advertising: - Created and fine-tuned paid ad campaigns across such platforms as LinkedIn, Google, YouTube, Facebook, and Instagram. - Employed data-driven insights to optimize ad performance, ensuring maximum visibility and engagement. 4. Performance Monitoring and Analysis: - Monitored key performance metrics including website traffic, conversion rates, and return on investment (ROI) to assess the effectiveness of digital marketing efforts. - Utilized data analysis to make informed decisions, constantly refining strategies for optimal results. 5. Website Redevelopment and Multilingual Implementation: - Managed the redevelopment of the website, ensuring it met contemporary standards of user-friendliness, accessibility, and search engine optimization. - Oversaw the translation and implementation of the website into seven languages, enhancing global accessibility. - Organic Traffic: YOY increased by 925.6% - Paid Search Traffic: YOY skyrocketed by 4,522.8% - Conversions: YOY Contact Us form submissions increased by 34.8% 6. Collaboration and Vendor Management: - Collaborated with external agencies and third-party vendors to execute specialized digital marketing initiatives. - Fostered cooperation with cross-functional global teams and stakeholders, aligning digital marketing strategies with their specific needs.

McMillan LLPDigital Marketing Specialist

Aug. 2018 - Jul. 2020Toronto, Canada Area• Managed the firm’s digital properties including three websites, a lawyer’s personal blog, and coordinated the firm's social media presence. • Launched Startups @ McMillan website that ranked on the first page of Google within the first six months and grew mcmillan.ca website traffic by 10% YOY. • Monitored and analyzed website analytics, campaign performance, and user behavior to identify opportunities for improvement and make data-driven decisions. • Reported on key performance indicators (KPIs) and provided regular reports to stakeholders, highlighting campaign results, insights, and recommendations for future improvements.

Pace Immigration Law FirmDigital Marketing Specialist

Apr. 2017 - Aug. 2018300 The East Mall, Toronto, ON• Developed and executed the firm’s digital marketing strategy based on the business goals • Led website overhaul that generated a 250% increase in traffic • Decreased bounce rate from 70% to 35% • Introduced Newsletter subscription and achieved a 590% increase in the number of subscribers in 10 months • Collaborated on the brand video (YouTube) that received over 5,000 views • Launched Google Ads campaigns and achieved a 370% increase in website traffic • Developed social media marketing (including Google My Business, LinkedIn, Twitter, Facebook, and Instagram)

Ukrainian Canadian Social Services - Toronto (UCSS-T) Freelance Marketing Coordinator

Aug. 2016 - Dec. 2016Toronto, Canada Area• Successfully organized 10 "Living with Dignity" information sessions for seniors. • Increased community awareness of the UCSS-T. • Promoted collaboration with local Ukrainian churches and organizations. • Etobicoke Guardian noticed this project and wrote article about it. • Developed and implemented marketing plan that included print, radio, TV, and social media. • Created printed promotional materials (brochures, posters, flyers, banners, branded pens). • Prepared all supporting materials (powerpoint presentations, handouts, and registration packages). • Arranged media ads on local Ukrainian media, including TV, radio, and print. • Updated website. • Created social media campaign on Facebook. • Organized TV interview on Kontakt TV. • Launched email marketing campaign to the UCSS-T members. • Wrote an article to the quarterly bulletin. • Organized events (venue set up, arranged audio-visual equipment, registration of participants, served refreshments). • Worked collaboratively with the project team and the UCSS-T staff.

In-Pace Toastmasters ClubFreelance Marketing Specialist

May. 2016 - May. 2017Toronto, Canada Area• Promotion plan development • Development and management of web presence • Website launch • Creation and management of such social media accounts as Facebook, Twitter, LinkedIn group, and YouTube • Creation of visual art for the social media accounts • Preparation of printing materials • Promotion of special events with prominent speakers • Organization and promotion of Gala Banquet

Andy J. Semotiuk - U.S. and Canadian Immigration LawyerDigital Marketing Consultant | Google Ads Campaign Manager

May. 2016 - Aug. 2018Toronto, Canada Area• Refreshed the existing website that increased traffic by 56% compared to the previous period • Decreased bounce rate by 55% (from 85% to 30%) in a year • Orchestrated the successful launch of Ads campaigns that generated a 740% increase in web traffic in a year • Achieved a conversion rate (CVR) of 35% for Ads search campaigns as compared to the legal industry average of 4.35% and 9% CVR for display campaigns as compared to the legal industry average of 0.98% • Introduced SEO improvements that resulted in a 165% increase in organic traffic • Increased the number of Newsletter subscribers by 900% in 14 months • Created monthly Newsletters • Coordinated social media presence, including Facebook, Twitter, LinkedIn, Google My Business • Prepared weekly notes, visuals, infographics, and guides on immigration

Self-employedDigital Marketing Consultant | SEO | Paid Media Optimization

Sep. 2014Pennsylvania, United StatesAs a seasoned digital marketing consultant, I specialize in elevating online visibility and driving targeted traffic through a comprehensive approach that seamlessly integrates SEO strategies with data-driven paid advertising campaigns. • Strategic Thinking: Evaluate customer needs and analyze market trends to formulate a data-driven digital marketing strategy as well as define and track OKRs (Objectives and Key Results). • Digital Strategy & Execution: Lead the creation and implementation of a comprehensive digital marketing strategy aimed at enhancing engagement, conversion and ROI. • Project Management: Effectively prioritize and manage multiple deliverables simultaneously to achieve business goals. • Flexibility: Adapt to changing priorities, responding to issues as they arise while staying on track executing the digital marketing strategy. • Collaboration: Ability to establish and maintain strong relationships with global cross-functional internal stakeholders and third-party vendors. • Performance Marketing: Orchestrate and monitor targeted, personalized digital marketing campaigns to ensure optimal ROI. • Paid Media Optimization: Maximize the effectiveness and ROI of the paid advertising campaigns. • Conversion & Optimization: Oversee website conversions, implementing best practices in SEO and SEM. Manage continuous optimization of digital marketing performance through data analytics and A/B performance testing. • Social Media Management: Collaborate with the product/service marketing teams to own and enhance the company's presence across all social platforms. Develop strategies for content, engagement, measurement, and growth metrics. • Data Analysis & Reporting: Analyze the OKRs and KPIs of digital campaigns, web traffic, and conversion metrics. Provide actionable insights for consistent enhancement.

Freelance TranslatorTranslation Company Founder

Jul. 2011 - Aug. 2014• Business development and marketing • Hired and managed a team of 10+ freelance translators • Managed translation projects for the companies all over the world (primarily in business, financial, legal, insurance, marketing, and mining industries)

“Supermarket trading company “BARVINOK” LLCMarketing Specialist / Translator and Interpreter / PA of the CEO

Dec. 2008 - Jul. 2011Lviv, Ukraine• Translation/interpreting for the top of the class management team from across the world including the UK, Poland, Latvia, and the USA • Launched the mobile phone advertising campaign in 24 stores (from idea to the implementation) • Negotiated marketing agreements with the suppliers

“Ukrainian Business Consulting” Privately-owned companyTranslator and Interpreter / PA of the CEO

Jun. 2008 - Dec. 2008Lviv, Ukraine

FAT – Dual ControlsConsecutive Interpreter (English<>Ukrainian)

Oct. 2005 - Oct. 2005Lviv, Ukraine