Andrea Seminara

Digital Product Manager @EssilorLuxottica

SwitzerlandBI AnalystProject ManagerProduct Manager✔️ IT

🗣️ AI Driven PM with an interest on how digital platforms and physical products intertwine 📲 I have successfully led multiple cross-functional teams to develop, launch, and manage innovative digital products. My achievements include successfully managing several digital platforms in line with the physical product they refer to (e.g. sunglasses). I have successfully led the configurator for many product categories (personalized eyewear, prescription lenses), making it an easy and playful experience. This is proven by increased conversion, AUR, and ultimately, sales. I have also been recognized for my strong leadership in fostering a collaborative team environment.

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Work Background

EssilorLuxotticaE-Commerce Digital Product Manager - Customized Eyewear

Jun. 2021MilanI effectively manage a team of 6, consisting of project managers, an intern, and external consultants. My responsibilities span the entire category of customizable products, encompassing sales channels (E-Comm, Retail, Wholesale) and brands (Ray-Ban, Oakley, SunglassHut, others), from physical products to the OneConfigurator digital platform. Key achievements: - Driving process improvements for scalability in product launches, market expansions, master data, UX, backend flows, and system integrations, resulting in significant time savings (250 hours) and cost reductions (€1M). - Led team reorganization to promote cross-brand and cross-channel collaboration, driving synergies and implementing a unified product launch checklist and master data framework. - Supervised 40 product launches in 2022 (+35% YoY), expanded personalisation services to 10 new countries, and managed over 150 projects (+50% YoY) through agile methodologies and the Notion project management tool. - Created a new reporting system with Power BI, integrating sales, NPS, G2N, returns, and analytics data, unlocking new business opportunities. - Streamlined processes with JIRA ticketing, optimizing renders and master data requests. - Created the first mobile app of the team, leveraging PowerApps, that will allow the assembly lab to save 200 hours per year by providing operators with quality check information and images.

LuxotticaWholesale Digital Sales Product Owner and Business Developer

Apr. 2017 - May. 2021Milan Area, ItalyAs a Product Owner at myLuxottica, I played a pivotal role in driving B2B e-commerce success, facilitating seamless customer experiences and enhancing business outcomes. Key Responsibilities: - Spearheaded digital business development across North America, Brazil, APAC, and MENA markets. - Translated requirements into functional designs, collaborating closely with technical teams to ensure optimal implementation. - Led diverse projects, including global responsibility for Luxottica Rx Authentic Lenses, internal reorganizations, and integration of new businesses. - Orchestrated critical initiatives such as system migrations, third-party API integrations, and market expansions. - Implemented Adobe Analytics for myLuxottica, enabling comprehensive data analysis and reporting. - Developed the myLuxottica Dashboard, a centralized analytics tool for subsidiaries worldwide, merging order data with customer insights. - Provided sales and analytics reporting for informed strategy decisions, encompassing sales performance, customer behavior, and campaign effectiveness. - Conducted training sessions on new functionalities and processes for subsidiaries globally. - Utilized tools such as Adobe Analytics, SAP, Business Object, Qlik View, and various DWH and BI systems. - Supervised and mentored interns.

ZeroDue Digital S.r.l.Analyst

Sep. 2014 - Dec. 2014Milano, ItaliaInserted in every process of the firm and involved in the following activities: - targeting of company’s prospects, - management and optimization of company’s processes, such as call center, - pricing of new products launched on December 2014, - monitoring and implementation of the commercial structure, - new product research and analytic accounting to side the administration.