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Work Background
WolfspeedDirector, Global Corporate Communications
Feb. 2022 - Dec. 2023Durham, North Carolina, United States
Red RiverDirector of Corporate Communications
Jan. 2019 - Feb. 2022Raleigh-Durham, North Carolina AreaOrchestrate and manage company communications strategy and content development, including social media channels, internal communications, media relations, thought leadership, messaging strategy and sales enablement materials
Propel Marketing GroupAccount Director
Jan. 2014 - Jan. 2019Raleigh, NC▪ Key client contact for global B2B companies, leading marketing strategy and message development
▪ Directed complex projects, including multi-million-dollar events, websites, international tradeshows, and rebranding efforts, leading to high client satisfaction scores and 90% client retention over five years
▪ Created witty social posts, boilerplate web copy, technical datasheets, and lively headlines
▪ Create and articulate compelling value propositions around service offerings to prepare and deliver appropriate proposals that accurately describe those products and set proper expectations
▪ Identify product improvements or new products by remaining current on industry trends, market activities, and competitors
Institute for Emerging IssuesCommunications Director
Jul. 2008 - Jan. 2014Raleigh-Durham, North Carolina Area─ Led brand positioning initiatives, from market research to the creation of new visual identity, for a growing public policy organization at NC State University ─ Spearheaded development of the Emerging Issues Commons, a first-of-its-kind interactive public policy space and accompanying web platform, serving as creative liaison to exhibit designers ─ Created and executed a comprehensive communications strategy across four key issue areas and special initiatives ─ Led a rural advocacy organization microgrants program, helping rural organizations to utilize new media strategies ─ Implemented metrics for evaluating success, tracked analytics and adjusted plans accordingly ─ Oversaw content and development of all print and digital collateral, including annual report, monthly newsletter, event materials and organization website ─ Wrote and disseminated press releases; organized press briefings; ghost-authored opinion editorials; and developed media partnerships, collectively resulting in a 20% increase in media coverage ─ Promoted all events, including the popular Emerging Issues Forum, through earned media, social media, targeted email campaigns and paid media, leading to record-breaking attendance
National Housing ConferenceCommunications Associate
Jun. 2007 - Jul. 2008
Borders Books and MusicHR / Operations Manager
Apr. 2000 - Oct. 2005Started as a bookseller, and worked up to Training Supervisor, national sort specialist (I opened new stores!) and then Operations Manager. In that role, I oversaw the hiring and scheduling for all hourly employees, as well as the performance review process for the supervisory team. I also managed the P/L and inventory for the cafe, as well as the daily bank deposits and sales reconciliation process.
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