Nysha King - PR & Communications Contributor, Forbes Communications Council

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Work Background

HealthmonixVP, Marketing & Communications

Jan. 2019Healthmonix’s healthcare IT solutions enable health systems, medical groups and insurance companies to maximize their performance in value-based care (VBC) programs, drive revenue and improve patient outcomes. Oversee all marketing and communications around Healthmonix SaaS platforms with an integrated, digital marketing focus on storytelling, brand awareness, public relations, content marketing, lead generation and go-to-market strategy for new products.

Forbes Communications CouncilPR/Communications Contributing Writer

Jan. 2018Philadelphia, PA• Write frequent, featured, thought leadership articles on PR/communication best practices. Topics have included Making the Case for Diversity in Marketing and PR; Ask an Executive: How Can I Use Research to Tell My Company’s Story?; and How to Breathe New Life Into A Stale Employer Brand. Exposure has led to speaking engagements and the opportunity to serve as a repeat mentor in various mentoring programs. • Authored notable articles including Making the Case for Diversity in Marketing and PR; Ask an Executive: How Can I Use Research to Tell My Company’s Story?; and How to Breathe New Life Into A Stale Employer Brand. • Speaker at the 2019 PRSA Travel and Tourism Conference: Be International. Make sure your messages thrive by focusing on diversity and inclusion.”

MRINetworkDirector of Public Relations

Jan. 2013 - Dec. 2019Philadelphia, PABuilt an in-house public relations desk that provided customized strategy for MRINetwork’s global, executive recruitment franchise network of 400 offices. Owned the media relations strategy of corporate programs spanning reputation, culture and brand. Headed development and promotion of national recruitment research insights utilizing PR and social media campaigns. Advanced proactive, routine media coverage, industry recognition, speaking engagements and influencer partnerships for senior leadership and experts from franchise offices that built awareness of the MRINetwork brand. Prior to 2018 sale, led public relations for the global talent and technology staffing division of MRINetwork’s former, publicly -traded parent company, CDI Corporation; drove content strategy for client and contractor outreach; and handled sensitive, internal communications with change management team. • Earned national and international media coverage across top-tier and trade media, including Forbes, Fast Company, Wall Street Journal, ENR, CIO, Thomson Reuters, SHRM, USA Today, U.S. News & World Report, and WorkWise. • Created videos that highlighted national surveys results: Reputation Management Study - Employer Branding; Reputation Management Study – Personal Branding and the Millennial Hiring Trends Study • Served as the company spokesperson, main media contact and delivered media coaching at regional conferences. • Designed customized PR strategies for worldwide franchises that positioned each as experts within their respective industry specialties, while also aligning messaging with the wider corporate communications strategy. Included media pitching, press releases, bylined articles and presentation development. • Steered the design of digital content marketing initiatives and partnered with external vendors as needed to develop articles, videos, and graphics that delivered daily social media content for franchise outreach to clients and candidates.

Infection Control Consulting Services, Achieve Test Prep, Ambler Surgical and ProsperowarePublic Relations and Communications Consultant

Jan. 2011 - Dec. 2013Metro PhiladelphiaHarnessed history of expertise to deliver innovative solutions to businesses, specializing in Marketing, Communications, and PR consulting services. Served as a crucial resource, providing seasoned and specialized knowledge and adaptive thinking in response to business communication and marketing challenges. Developed function-specific messaging, content and stories that reinforced priorities, celebrated successes, fostered employee dialogue and aided in driving engagement. • Key clients included: Ambler Surgical, Infection Control Consulting Services, Achieve Test Prep and Prosperoware. • Generated frequent earned media coverage and published articles with print and online publications. • Drove content marketing, composed press materials, customer success stories, video scripts, social media, blogs, newsletters, and websites. • Cultivated key partnerships with regional and international industry associations. Additional Experience