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Work Background
International LEAP NetworkExecutive Member
Mar. 2024LEAP is a private exclusive network for members of the #LeapAcademy Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on themselves, their work and their communities.
PRECISIONeffectSenior Vice President, Director of Client Services Dept
May. 2021Los Angeles, California, United States
PRECISIONeffectVice President, Director of Client Services Dept
Jun. 2018 - Apr. 2021Costa Mesa, California
PRECISIONeffectVice President Group Account Director
Oct. 2015 - May. 2018Orange County, California Area
Meredith Corporation; MXM (Meredith Xcelerated Marketing)Brand Steward/Content Marketing Account Director
Jan. 2014 - Dec. 2015
Saatchi & Saatchi WellnessSenior Client Partner and Brand Navigator, SVP
Jan. 2012 - Dec. 2013Driving brand solutions through different marketplace opportunties for partners like Allergan (neuroscience brand/US launch), Abbott Diabetes Care (continuous glucose monitors/global launch), AbbVie (psoriasis, Humira). Actively fostering existing and new business ventures (various brands/categories). Discovering, experiencing, testing and analyzing interesting consumer and technology ideas in healthcare.
Jan. 2010 - Dec. 2012Helped build this start up agency into a full-service shop with 75% increase in revenues in less than a year with up to 40 talented extroverts, who acquired organic growth/additional brand work per Client. Established key Agency partnerships on and for Client roster. Led multiple departments through two break-through product launches, which resulted in a successful launch of Vertex INCIVEK - the fastest-growing billion-dollar pharma brand in the US. Increased sales for EGRIFTA. Garnered industry awards, recognizing these brands, Clients and Agency for excellence. Achieved in market, pre-launch deadlines with less time, limited resources and new processes. Increased Agency awareness and acquisition results. • Drove business and sales results.
• Fostered strong relationships and partnerships.
• Demonstrated good judgments in creative and media strategies to direct results-oriented (corporate initiatives, PR, HCP and consumer, general and direct) marketing campaigns.
• Inspired strategic leadership, differentiation and consumer-focused insights, strategies and creative. • Built, led, championed and mentored strong Account departments and integrated/cross functional teams.
• Helped manage Agency profitability and new revenue generating solutions. - Initiated separate Agency entity as additional revenue source. - Identified and improved department management of budgets and billing. - Built signature projects to ensure Agency remains competitive and profitable. - Advised on media and digital strategies for Agency brand. - Advocated/Sold Agency capabilities and branding.
• Expanded new business acquisition strategies and targets
Saatchi & Saatchi WellnessVP Account Director
Jan. 2008 - Dec. 2010Managed Takeda – Amitiza, Amylin/Lilly – Byetta, sanofi-aventis - Ambien CR, Chattem – Allegra Accounts as well as New Business ventures in condoms, insurance, and other disease categories
Euro RSCGAccount Director (promoted)
Jan. 2004 - Dec. 2008Managed sanofi-aventis - Lantus, Apidra, ExxonMobil, Danone/Coca Cola - Evian Bottled Water as well as L’Oreal- Vichy Accounts
Grey GroupAccount Supervisor (promoted)
Jan. 1999 - Dec. 2004Managed Matsushita -- Panasonic, Technics, Sanex WTA/Women's Tennis Association, Seagram - Margaritaville & Don Julio as well as Hasbro – MB Electronics & Licensed Games Accounts.