Melvin Keng Zhing Ng

Chief Marketing Officer (CMO)

🧑‍💼 C-level ExecutiveGrowth HackerHead of Growth💸 Marketing👍 Sales & BizDevAdvisorCMO🧨 ConsultingCBDOAssociate Partner

• High impact FMCG Strategic leader with deep experience in ecommerce development and digital transformation. Strong track record of leadership positions within FMCG companies with excellent experience in Digital transformation, global sales execution, social media strategy, ecommerce analytics and in market ecommerce delivery • Ex- Reckitt Benckiser Senior Executive- leading ecommerce transformation in Asia, 2018 European Ecommerce Director – managing RB health Ecommerce for 16 markets Europe/CIS/ANZ/Turkey with P&L size of £51M. Led Global marketplace develop team to deliver 185% growth in 2017, P&L size of £42M. Global Sales Strategy Director role for RB 2015-2016 driving GTM transformation. Asia Ecommerce Expansion Director – delivered 200%+ growth • Ex-Mars Wrigley Confectionery UK Digital ecommerce Director managing omnichannel commercials, digital perfect store activation, social media and Digital analytics team, delivered £62M in 2018, £82M in 2019. 30%+CAGR • Ex-Strategy Consultant with FMCG/TECH focus, advising on Commercial Strategy and Go to Market Strategy

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