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Work Background
SolariHookahFounder
Nov. 2023Milan, Marbella, DubaiSolari italian Design elevates the shisha ritual to a world-class design experience. Solari Hookahs are first and foremost design-art pieces, providing venues, and private owners with infinite gratification: a contentment that transcends use and extends to extend to everyday living experience, enriching space with their sculptural stance and satisfying rhythm. Thanks to a velvet smooth experience, Solari represent the pinnacle of modern day hookahs; ideal for the seasoned connoisseurs, the dak-leaf beginners, and anyone who values offering a classy experience to their discerning guests. As in the best Italian tradition, the design of the artifact intertwined with the design of a novel (and patented) manufacturing process: visionary aesthetics double down as an engineering marvels: a stem that naturally ad continuously cools down the unit and its flavour, finally allowing longer and cooler sessions. The three sizes of Solari first and limited series are "SoleMio" (XL), "DolceVita" (L) and "PrimaDonna" (M): a voluptuous and dreamy experience into Italian design and the savoury world of shisha. PM for inquiries. Solari trademark, industrial design, and manufacturing process are propeietary, registered, protected and patent pending at EUIPO and WIPO.
DESVALLLead Industrial Designer
Jun. 2023 - Sep. 2024Stockholm
NorthvoltLead Packaging Engineer
Nov. 2022 - Nov. 2024Stockholm, Stockholm County, SwedenResponsible for the outbound packaging portfolio of Northvolt cells towards automotive customers. Researching functional and compatibility gaps related to packaging, systems and logistics and implementing operations and procedures in collaboration with logistic developers and other internal stakeholders. Promoting solutions sharing within the packaging community at Northvolt, pursuing standardization, systematization and modularization.Driving packaging requirements from a functional, usability, automation compatibility, technical feasibility, regulatory compliance (DG), business viability and sustainability perspective. Scouting new processes, solutions, materials and suppliers. Co-design of packaging solutions in collaboration with suppliers, partners, and customers. Initiating and driving prototype and procedure testing. Generating and maintaining packaging documentation. Managing customer requests and non conformities. Writing and updating packaging specifications and instructions. Leading track and tracing for returnable packaging, contributing to logistics flows optimization and reverse logistics costs allocation.
YubicoSenior Product Designer HW/SW
May. 2021 - Dec. 2022Stockholm Metropolitan AreaIn my double role of Industrial Designer and UI/UX Designer, I contribute to Yubico's mission by bringing a customer and user experience driven approach to innovation and design and by holistically designing its products, services and operations. Hands-on involvement in strategic and operational projects on both HW and SW side, with direct reports to CEO and CIO. Main responsibilities and achievements: • Align Design & Business OKR, focus on sales, revenue & growth. • Customer Experience Journey Mapping, Design Thinking, Strategic Design and Innovation Roadmap • Select success metrics and track progress • Brand design sharpening through HW /SW touchpoints • Scalable Design System & Industrial Design Language • Web Design • Packaging Design & Automation Takeaways: act as a visionary & affiliative leader yet a concrete, hands-on designer, able to inspire a course of action, influence decision making and follow through project execution to the minute detail. Ensure design ROI by qualitative and quantitative metrics.
ElectroluxExperience Design Lead - Convergent User Experience
Jan. 2020 - Apr. 2021Stockholm, Stockholm County, SwedenLead a design and cross-functional team to redefine the core laundry experience for Electrolux, creating groundbreaking product- service-systems while exploring the fuzzy-front-end with a convergent digital & physical design approach. Main responsibilities and achievements: • Background CX research and user journey mapping. • Strategically scoping design, define goals & KPI. • Project plan & mgmt, infuse the Lean Start-up approach. • Lead 6 designers with Google Sprints & Double Diamond. • Create an internal, multidisciplinary network of co-designers. • Conceive, refine & develop Industrial Design,UI & UX Design concepts with respective tools & processes. • Digital & physical prototyping & validation with end users. • Gain consensus and momentum by involving key stakeholders regularly in co-creation and steering design reviews. • Communicate the design vision across teams up to the CEO with relevant use cases and synthetic storytelling. • Ensure informed decision making, balance user-value, brandfit, marketing and technical requirements, business relevance, solutions viability, cost targets & williness to pay. Takeaways: establish a new way of working and orchestrate a cross-functional effort; introduce design thinking as a strategic tool for design direction and informed and data-driven decision making, highlighting critical chains and root causes and establishing a lean process of ideating, prototyping and validating through user testing.
ElectroluxSenior Industrial Designer
Apr. 2018 - Dec. 2019Stockholm, SwedenPrincipal designer for several projects: redesign of the AEG laundry range, comprising over 15 appliances. I lead the ideation and design development by a convergence of interaction and industrial design concepts. Main responsibilities and achievements: • Radically innovative UI: from 10 to 1 input touch-points. • Increased intuitiveness and ease of use, with reduced visual load, clear information hierarchy, and better affordance. • Best score in A/B usability tests. • Premium perceived quality by industrial design & CMF. • Enhanced product fit with the brand DNA consistent, yet progressive design language. • Support price-tags with modular electronics, HMI, ID & CMF. • Collaboration with R&DDesign for Manufacturing & Assembly. • Ensured business viability through BOM cost analysis. • Design awards IP generation and design protection. Takeaways: design team-work in a complex social environment and help break silos in a fordistic design department. Increase user & brand value while designing for cost via modularization and complexity reduction, cross functional collaboration.
Telia CompanyExperience Designer
Jan. 2018 - Apr. 2018Stockholm, SwedenExperience Design consulting at Taliacompany via MEGALOOP AB. I infiused the Team with design thinking, creative workshop techniques and innovation storytelling to Telia’s multidisciplinary IoT Innovation Team. We worked on various projects and challenges, together with external partners and start-ups. We created hypothesis and verified them through prototyping with users and successfully pitched new business opportunities to the board.
Scania GroupInteraction Designer
Jul. 2017 - Dec. 2017Sodertalje, SwedenIn-house assignment via own consultancy. Main responsibilities and achievements: • Applying design thinking framework to research • Social Desirability: interviews & in-cabin shadowing, user journey mapping, tasks & touchpoints anaysis, pain points. • Tech Feasibility: tech benchmark & autonomous drive trends. • Biz Viability: business model mapping, socio-economical trends, strategic & potential parnterships analysis. • Weak Signals: venture capital trends & start-up analysis • Strategic mapping of opportunities • HMI & UI: concept generation and prototyping Takeaways: tie together user research and journey mapping with technology and business research into a simple storytelling, argumenting strategy and visualizing desirable futures through prototypes.
weKITE.comFounder & Designer
Aug. 2016 - Jun. 2017Stockholm, Stockholm County, SwedenWeKite, the “First Meet-App for Kitesurfers”, allows to find surf-buddies when planning a session. After testing a mock-up website, I designed the App and with a tight budget and in less than one year I launched it for iOS and Android. As a design thinker, I conducted relevant research, designed the experience, its touch- points, as well as the business model. I collaborated with developers to define the Tech Stack and integrate 3rd party APIs. As a designer, I worked end-to-end with brand, service, UX & Web. I iteratively prototyped and user-tested designs to verify assumptions. I created a relevant brand narrative through visual design and curated the content, translated in 6 languages. I created the social media presence, advertisment, campaigns and social content to enable organic growth. Thanks to this project I learned by doing, maturing significant experience in digital design, entrepreneurship, agile and lean start-up.
andreaputaggio.comFounder & Designer
Jan. 2014Stockholm, SwedenThe consultancy offers Convergent Design at the intersection of Industrial Design, Engineering and UX-UI. Customer focused and multidisciplinary, we collaborate with companies of every size and business line, applying best practices to provide user centric solutions that are tailored on the user base needs, the client’s business goals and the technologic capabilities. Our goal is to create innovative products that ensure good business for our clients, that establish long-term brand relationship with their customers and that please their user base through problem soving, memorable digi-physical experiences.
Huawei SwedenLead Industrial Designer Wireless Products
Apr. 2012 - Jul. 2017Stockholm, SwedenLead a team of 4 designers within an advanced development R&D. Exploratory design on Horizon 2 and 3 projects and embedding human centric approach to design in an engineering-heavy team. Main responsibilities and achievements: • User research on the field • Analyze & sharpen briefs and strategically scope design • Simplify installation procedures and speeding up equipment roll-outs, with significant ROI for the operators • Increase products & systems usability, ergonomics & safety • Elevate perceived quality, while reducing cost and parts number • Ensure concepts would meet all the engineering requirements • Embed design best practices in the R&D workflow • Promote design thinking and design doing • Process creation from from concept to production • Unify a wide product portfolio by an industrial design language Takeaways: foundational experience in leadership and design management, in a highly competitive, complex and multi-cultural corporation. Managing conflict and stakeholder expectations. Create bottom up a corporate design culture & processes. Generating designs, product architectures, aesthetics and technical solutions that create user value and at the same time impact positively on engineering systems.
Design Group ItaliaDesigner & Product Engineer
Jan. 2010 - Jul. 2012Milan Area, ItalyFast paced industrial design consulting for global brands like 3M, ABB, Unilever, Chicco, Barilla, Beta, Iceland Tourism, etc… Design for FMCG, consumer electronics, lighting, sport accessories, industrial machinery and electric equipment, e-car chargers, exhibitions, services. Every project at Design Group Italia posed new and diverse challenges and by confronting daily with a heterogeneous mix of design professionals I had a very steep learning curve in every aspect of the design profession. • Main responsibilities and achievements: • Market and brand research • Strategic design, product-service systems • Aesthetics, semiotics and branding • User research and usability • Product concept, product architecture and functionality • Surfacing and prototyping • Detail design and design engineering • Supply chain set-up and management • Project management • Client relationship and presentations Takeaways: continuously exceeded client expectations with timely and accurate deliveries; lead projects in times of ambiguity; creativity and lateral thinking; IP generation; award winning designs by synthesis of form and function.
Sowden - GJSIndustrial Designer and Product Engineer
May. 2009 - Jan. 2010Milan Area, ItalyDesign and development of the product lines for the brand Sowden. Brand and product design for a large set of cookware, table and kitchenware. Technical innovations, design sensibility and care for the users allowed to achieved a great result, from the overall brand identity and family feeling to the very last detail. Designing with natural materials like porcelain and wood, to be joined with metals and technical sub-assemblies was a great challenge, mostly in regards to guarantee a high quality standard on the overall product portfolio. Design and manufacturing loops allowed to fine tune shapes, dimensioning and processes. Quality was optimized by assessing a number of prototypes and pre-series.
SoftRayIndustrial Designer and Product Engineer
May. 2008 - Oct. 2008Changzhou, Jiangsu, ChinaI worked at SoftRay as a IAESTE exchange designer. SoftRay is a LED lighting company based in Jiangsu, China. The company is also an official partner of Osram Lighting. I both developed concept proposals to explore new business opportunities for the company within the Chinese market and developed and engineered some light fixtures for the company own production. Working at SoftRay and deep diving into Chinese culture and society by daily work and life was a unique, exceptional experience, very enriching on both the professional and personal level.
Stace DesignIndustrial Design Intern
Feb. 2008 - Apr. 2008Milan Area, ItalyIn my brief experience at Stace ID consultancy, I developed the concept for the Bike Baby Seat that became the dissertation topic in my Master in Design Engineering. By adopting a User Centred Design approach to product conception, I went out from schools and kindergartens to talk, take pictures and movies of parents and kids using their products. The empathetic involvement of users throughout the design process led me to a generate User Centred Innovations, that increased the perceived value of the product and its desirability.
GfKTelemarketer
Sep. 2001 - Jul. 2007Milan Area, ItalyDuring my academic years I worked part-time as telemarketer for Eurisko (now GFK), conducting several telemarketing researches on the Italian market, aimed at gaining customer insights and evaluating the customer experience for a variety of products and services for leading brands. This experience contributed in forming a customer and user centric approach to research and design and gaining best practices for online and telemarketing tools for research.
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