Tinkoff Bank, Sravni-labs.ruProduct Manager
Jul. 2018 - Aug. 2019Moscow, Russian FederationSravni.ru is a startup of the Tinkoff Group.
The AI-based software product is built - Predictive analytics, Marketing AI scenario & Digital Marketing Automation System (CDP): 1)Centralized Client Identification Service 2)United Personal Data Profile Service 3)Data Warehouse 4)Microservices’ databases integration 5)Omni-channel Communication Service
Results: CPA costs decreasing, LTV, profit, and revenue growth to 200% (1,5 bln rub)