Vico Advisory LimitedHead of Sales
Aug. 2024 - Aug. 2025Worked closely with founders, senior management, and investors on commercial strategy, growth planning, and transaction preparation Acted as a bridge between financial analysis and real-world operations, translating complex numbers into clear commercial narratives for decision-makers Supported leadership teams in understanding how revenue quality, customer concentration, and operational structure impacted valuation and strategic outcomes Engaged directly with business owners to assess go-to-market positioning, scalability, and execution risk Developed a strong understanding of how sales performance, customer retention, and delivery capability feed into long-term enterprise value