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Work Background
Australian Jewish Association Board Member | Community Advocate
Jan. 2024Melbourne, Victoria, AustraliaActively contributing to the strategic direction of the Australian Jewish Association (AJA), I serve as a committed Board Member and Community Advocate for this vital community organisation. The AJA was established to provide a strong, principled voice for the Jewish community in Australia, grounded in authentic Torah values that inform public policy and centre-right, conservative Australian principles. In my board capacity, I support the AJA's advocacy for individual liberty, economic freedom, limited government, and a strong national defence, alongside an unwavering commitment to the Jewish people (Am Yisrael), the Land of Israel (Eretz Yisrael), and championing Israel as the nation-state of the Jewish people. We proudly welcome members across all levels of observance who share this dedication.
Dorfen Health ServicesRegistered Therapist | Mental Health Specialist | Leadership Coach
Nov. 2020Melbourne, Victoria, AustraliaFeeling overwhelmed? Life throwing you curveballs? Dorfen Health Services, an innovative online counselling practice based in Frankston, Victoria, is here to empower you. We’re not just about traditional therapy sessions – we’re about providing real-time support when you need it most. Think of us as your on-demand mental health partner, helping you navigate stress, life’s ups and downs, and everything in between. At Dorfen, we believe in authentic conversations that lead to real change. We’ll work with you to develop practical strategies and provide guidance in the moment, through a variety of convenient methods. Imagine: Direct Messaging: Connect with your therapist whenever you need to. No more waiting for your next appointment – get the support you deserve, now. Personalized Growth: Receive tailored developmental tasks and research specifically designed for your unique mental health needs. It’s like having a personalized roadmap to emotional well-being. Expert Guidance: Benefit from the proven expertise of Adam Kreuzer, who has a track record of achieving rapid and significant improvements in the mental health of individuals across Australia. Established in 2020, Dorfen provides a safe, confidential, and supportive online environment where you can explore your challenges and unlock your full potential for a healthier, more fulfilling life.
Pitcher PartnersClient Director, Human Resources Consulting
Sep. 2014 - Sep. 2016Melbourne, AustraliaSpearheaded the establishment and launch of Pitcher Partners' national Human Resources consulting practice, creating a vital new service line from the ground up. Responding directly to significant client demand, I built and led a high-performing team of expert HR consultants. My role involved not only architecting the practice but also mentoring the team, providing strategic guidance, and fostering a culture of excellence. We delivered cutting-edge, best-practice HR solutions, providing expert consulting and advice to a diverse and complex portfolio of clients across numerous industry sectors nationwide.
World HRHuman Resources Consultant | Leadership Coach
Mar. 2012 - Mar. 2021Melbourne, AustraliaEmpowering SMEs with On-Demand, Expert HR Leadership: I established and led a virtual HR department designed specifically to empower the SME sector. Recognizing that growing businesses need agile support, I provided a comprehensive suite of HR services – from strategic planning to hands-on implementation – available flexibly and cost-effectively. This enabled clients, ranging from start-ups to ASX-listed firms, to access sophisticated HR solutions without the overhead of a full-time internal department. My focus was on delivering tangible results. I designed and executed strategies covering talent acquisition, employee development, organisational effectiveness, compliance, internal communications, employer branding, change leadership, and HR tech integration. I didn't just manage HR; I actively contributed to strategic decision-making by researching critical HR issues, providing data-driven analysis, and ensuring all people initiatives directly aligned with and propelled the client's core business objectives. My expertise was sought across a wide array of industries, including technology, financial services, automotive, cultural heritage, emergency services, education, and health, demonstrating adaptability in delivering forward-thinking HR solutions for diverse business needs.
Catch.com.auHead Of Human Resources
Apr. 2011 - Mar. 2012Melbourne, AustraliaAs Head of HR for Catch Group with a primary focus on the high-growth Scoopon business, I architected and scaled the entire national Human Resources function. Serving as an integral member of Scoopon’s Management Team, I provided strategic HR leadership across the board. This included designing the national organisational structure, defining reporting lines and responsibilities, and expertly navigating complex industrial and employee relations. I managed the full employee lifecycle, executing crucial processes like individual contracting, performance management, terminations, and the critical novation of staff to a new operating entity. Crucially, to fuel the company's national expansion, I spearheaded a revamped national recruitment and selection strategy, engineering streamlined back-end systems that directly enabled rapid workforce growth essential to Scoopon's success.
TelstraSenior Organisational Development Manager
Nov. 2009 - Apr. 2011Melbourne, AustraliaAs Organisational Development Manager at Telstra, I drove high-impact OD strategies across critical corporate functions (Finance & Admin, Public Policy, Comms, Legal), partnering directly with senior executive teams to shape culture and enhance organisational effectiveness. I translated the OD Corporate Plan into tangible results, orchestrating key initiatives that touched every level of the business. I spearheaded the complete revitalization of Telstra's Performance Management cycle, developing cutting-edge tools and embedding best practices through the successful implementation of the SAP HCM module. Crucially, I engineered and launched the Telstra Talent System, a critical platform identifying and developing the Top 200 executives, directly influencing succession planning and strengthening the leadership pipeline. Furthermore, I orchestrated the enterprise-wide 2010 Employee Engagement Pulse Survey, managing the entire process from vendor selection to delivering actionable insights that informed strategic decisions. My role also included enhancing the Telstra Leadership Capabilities blueprint and providing strategic oversight for the Corporate Graduate Program, ensuring a robust future talent pool.
BearingPointManager Human Resources Consulting
Aug. 2008 - Nov. 2009Melbourne, AustraliaAs Manager for HR Consulting, I spearheaded business development initiatives, crafting and executing strategies to connect clients with impactful 'People and Change' solutions. I cultivated strong client partnerships, ensuring projects were meticulously planned and executed to meet complex organisational requirements and strategic goals. My role involved architecting and delivering expert consulting across the full spectrum of Human Capital Management, including strategy development, Talent Management optimization, Organisational Design, Employee Communications, and navigating complex Organisational Change. I also developed bespoke tools and methodologies to support successful client engagements and built strong stakeholder relationships essential for seamless collaboration and achieving desired outcomes.
AXATalent and Leadership Development Manager, Australia and New Zealand
Jul. 2007 - Aug. 2008Melbourne, AustraliaIn my role as Manager for Talent and Leadership Development at AXA Asia Pacific, I provided strategic leadership for the region's talent agenda, consistently delivering major projects with significant impact. I held full accountability for the talent management and Organisational Talent Review process, driving executive succession planning, talent management, and development planning initiatives. Furthermore, I led the Employee Opinion Survey for Australia and New Zealand, where my leadership was instrumental in the development and implementation of the Employee Engagement Model and Behavioural Competency Model and Framework. My success in these complex projects was underpinned by proactive stakeholder communication and adept management, ensuring alignment and buy-in across diverse teams.
CPA AustraliaLearning and Organisational Development Manager (Fixed-Term Contract Position)
Apr. 2007 - Jul. 2007Melbourne, AustraliaAs the Learning and Organisational Development Manager at CPA Australia, I played a pivotal role in shaping the organization's future by leading the creation and successful delivery of a comprehensive Organisational Development Framework. This critical project was a cornerstone of the Corporate People Capability Strategy, demonstrating my ability to translate strategic objectives into tangible and impactful outcomes. My approach involved significant stakeholder engagement, where I proactively communicated and built strong relationships with various internal groups, expertly managing their expectations to ensure buy-in and support for the framework's development and implementation. I provided expert internal consultation and guidance, leveraging my knowledge to ensure the framework aligned with organizational needs and delivered optimal results. By consistently identifying and integrating best practices and key learnings into the project lifecycle, I ensured the framework was robust and future-proofed. My proven expertise in both strategy development and its effective execution, alongside my skills in planning and facilitating employee relations initiatives, were instrumental in the successful completion and organizational adoption of this key strategic project.
ColesNational Organisational Development Manager - Coles Liquor Group
Aug. 2005 - Dec. 2006Melbourne, AustraliaStrategic OD Leadership at Coles Liquor & Broad Impact Across Coles Myer Group: Driving talent strategy as the National Organisational Development Manager for Coles Liquor Group, I designed and implemented high-impact OD solutions. Key achievements included architecting the Leadership Capability Framework and leading a successful Capability Review that became the foundation for effective succession planning. I also developed innovative approaches to employee development, capability assessment, and climate surveys. My work in career planning was recognized when I received a National Innovation Award for creating a forward-thinking career management toolkit. Beyond these frameworks, I directly influenced talent pipelines by conducting workforce analysis, advising and guiding high-potential individuals, and launching an accelerated development program targeting frontline management. I was a trusted partner to the Liquor Leadership Team on critical OD matters. This built upon diverse prior experience within the Coles Myer Group, where I held roles including: HR Project Manager in Supermarkets managing communication rollouts; Operations & Logistics Manager focused on supply chain cost reduction and service improvements; Management Adviser leading the group-wide implementation of a new performance management system; and National L&D Manager for Myer Grace Bros, leading a team of learning specialists.
ColesHuman Resources Project Manager - Coles Supermarkets
Apr. 2005 - Aug. 2005Melbourne, Australia
ColesTalent Management Specialist - Coles Myer Group Human Resources
Sep. 2002 - Apr. 2005Melbourne, Australia
ColesLearning and Development Manager - Myer Grace Bros Department Stores
Apr. 2002 - Sep. 2002Melbourne, Australia
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