Dave Wilby - CEO, Audiens

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Work Background

AudiensChief Executive Officer

May. 2022Cambridge, England, United Kingdom · HybridRecruited as a turnaround specialist for a pre-"A" round software start-up, my role has been to transform Audiens into a robust company that can deliver solutions that maximise revenue for Shopify store owners. Our solution uses AI to optimise email campaigns, delivering the right message to the right audience at the right time to generate more revenue. I have; - Established a clear vision for the company and product, and developed a comprehensive business plan for its execution. - Rebuilt the team's confidence in their abilities and vision, promoting a culture of ownership and accountability. - Fostered trust and transparency with initial investors by regularly communicating progress updates. Introduced focus and methodical, measured best practices to all aspects of the business, ensuring operational efficiency and effectiveness. - Motivated the teams to deliver new products and messaging that expanded growth opportunities. Leveraged data to gain insights into customer behavior, enabling maximum potential of Shopify stores. - Delivered a new solution into the market that is gaining sales traction.

ManyChatChief Product Officer

Apr. 2021 - May. 2022Cambridge, England, United KingdomBuilding solutions for Digital Marketers to quickly and easily establish, nurture and grow meaningful relationships with their customers across multiple messaging channels around the globe.

OmetriaChief Operating Officer

Jan. 2020 - Apr. 2021London, United Kingdom

IntegrateManaging Director - EMEA

Sep. 2019 - Jan. 2020London, United KingdomLeading the international growth of Integrate.

Return PathChief Operating Officer

Jan. 2016 - Jun. 2019London, United KingdomI became the Chief Operating Officer at Return Path, as part of the leadership team responsible for transforming the business from a growth strategy to one of high scalability and profitability. The role includes the streamlining and introduction of new processes, the adoption of Agile practises outside of just engineering, to gain greater insights across the business and to drive down costs. I continue to run the Data Operations side of the business and use the same techniques developed there across the organization to build better teams with greater efficiencies and accountability.

Return PathChief Data Officer

Dec. 2013 - Jun. 2019Boulder, COAs Return Path’s chief data officer, I set and the strategy around all aspects of Big Data. From its collection, manipulation, analysis to data protection and privacy. My day to day responsibilities are to guide the tactical implementation of the strategy to ensure that all Return Path clients have the right data available to them to solve their business needs, at the right time, securely, in the right format with the best insights possible.

Return PathSVP Products, Analytics and Professional Services

Jan. 2011 - Dec. 2014Boulder COOversaw all aspects of Product Management, Data Analysis and Professional services for Return Path's full suite of products and solutions. I introduced Agile Road Mapping, and Lean Startup methodologies to streamline the Product Management process and accelerate results . I grew the data scientists team and aligned them with the lines of business, and incorporated Professional Services into the discovery and development of new solutions.

OtherInboxVP Product Management

Jul. 2009 - Jan. 2011Initially engaged as a consultant to define the product and business development strategies in order to secure their first round of funding in September 2009. I then joined full time as VP of Products with responsibility for all operational aspects of OtherInbox - Product Management, Marketing, Operations and Engineering. Key Achievements – • Growing the user base to over 1.4M users in under 14 months, with a fully SaaS cloud based solution. • Building a strategic partnership with Yahoo!, to embed OtherInbox into Yahoo! Mail, increasing weekly sign-ups from 120 a week to over 9000 a week. • Pivoted to develop a new monetization strategy, resulting in the first revenue in 2010, and the first significant repeatable deals in January.

Borland Software CorporationSenior VP Products

Apr. 2008 - Jul. 2009I had responsibility for Product Marketing and Product Management functions for all of Borland’s products. My team and I were charged with the development and delivery of the strategic direction for the complete product portfolio ($160MM revenue), the management of product requirements, sales enablement and positioning of each product family as a whole with press and analysts. Accomplishments in this position include: • Launching the “Borland Management Solution” suite of products • Established Borland in a thought leadership position with analysts around OpenALM (Gartner & Butler) • Repositioning the Silk testing tools as the leading Agile testing framework • Driving Borland’s “Enterprise Agile Transformation” message to grow sales • Developed and delivered a new Go To Market sales approach around Whiteboard selling and the ALM ValueProfiler • Achieved annual cost savings of 19% • Help in the delivery of 3 consecutive non-GAAP quarters of profitability

MessageOneDirector of Product Management

Mar. 2007 - Mar. 2008Provided executive leadership for $12 million, provider of eMail Continuity SaaS provider, with 120 employees, growing a new business unit to greater revenue contribution. Recruited to rebuild the Disaster Communication (AlertFind) business unit. By creating a new go-to-market strategy, sales positioning and engineering alignment I successfully grew the revenue contribution from 10 to 35%. Cost savings of over $1.2 million also funded the expansion of the engineering teams.

FiveRunsVP Product & Marketing

Jan. 2006 - Mar. 2007Provided executive leadership for early stage SaaS start-up provider of Systems Management tools for Small , Medium Businesses (SMB). Recruited by “A” round VC investment company to map out the initial business and product strategy and build up the engineering and marketing teams. Delivered the first product to market in only 7 months, recruited 1700 beta testers and closed the first 25 initial sales within 12 months of funding.

Markwell ConsultantsProduct Management Consultant

Oct. 2005 - Jan. 2006Freelance Marketing Consultant

AltirisDirector of Product Management

Jan. 2005 - Oct. 2005In January of 2005 Tonic Software was aquired by Altiris, and I now have responsibility for the complete server monitoring product line for Altiris, encompassing both user experience (WebCommand) and J2EE Management (WebInsight / WebLens). In his role as Director of product management, I own the definition of the products, the product roadmap and the product marketing responsibilities.

Tonic SoftwareVP Product Management & Marketing

Jan. 2004 - Dec. 2004Provided executive leadership for $5M start-up provider of Systems Management tools for J2EE and .net optimization. Recruited by Angel investor to redefine the product roadmap and reposition the products in the market after a period of confusion within the old team. Clarified the positioning, reduced the complexity of the pricing model and created a new go to market strategy that returned the products to profitability. At the beginning of 2004 the venture backers of Tonic decided to look for an exit strategy and I was asked to help with the technical due diligence efforts of prospects, and stayed on after Altiris acquired Tonic in December 2004 to manage the transition.

Dirig SoftwareVP of Product Management

Sep. 2001 - Jun. 2003I ran the Product Management, Product Marketing and Business Development teams for Dirig software with direct responsibility for the product roadmap and messaging. In that time I also acted as the VP of Engineering, with responsibility for product delivery, and timescale integrity. In business development I was part of the team that brokered deals with IBM Global Services, the IBM Performance and Test Labs, IBM WebSphere platform teams and most recently BEA WebLogic Server and WebLogic Workshop teams, ranging from reseller to OEM partnerships.

Tivoli/IBMDirector of Product Management

Jan. 1997 - Dec. 2001Skills: Market Research

Tivoli/IBMDirector of Product Management

Jan. 1997 - Dec. 2001Skills: Market Research

Tivoli SystemsDirector of Product Management

Jan. 1997 - Sep. 2001Director of Product Management for the web based Service Assurance solution set. My team was made up of five Product Managers who helped define the market, gathered customer requirements for the products, define and execute the strategic direction of the NetGen Business Unit. My role within the group was to provide leadership and guidance to the team at a strategic level, as well as helping define and develop their careers within Tivoli/IBM. I had direct responsibility for the P&L on each product, the go to market strategy, pricing, field enablement, payroll and HR issues for my direct reports, and work with the corporate marketing team on Marcom campaigns and messaging. I was engaged daily with the development teams in tactical decision making to ensure schedule integrity and ensuring the products met market and customer requirements.

ICLBTSU support engineer

Jan. 1989 - Dec. 1994