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Work Background
Grupo ChedrauiDeputy Director Digital Marketing
May. 2025Ciudad de México, México
Grupo ChedrauiHead of Digital Marketing
May. 2025Ciudad de México, México
Eslabón Colectivo DigitalConsejero
Jan. 2025
AdsmovilRetail Media Director México
Oct. 2024 - May. 2025México, México
Thinkcare TechnologiesConsultor
Oct. 2024 - Nov. 2024México
Thinkcare TechnologiesBusiness Development & Marketing Lead
Jul. 2024 - Oct. 2024Ciudad de México, México
The New Retail Business SchoolAmbassador
Jun. 2024México, MéxicoTNRS es la Escuela de Innovación y Transformación para el Retail del Futuro con SEDE en España.
YandexCountry Manager
May. 2023 - Apr. 2024México, México
Reprise DigitalGrowth & Solutions eCommerce Director
Jan. 2023 - Mar. 2023México, MéxicoOmnichannel, eCommerce: eRetail Media, Market Places, D2C, Delilvery Apps from consulting to strategy implementation and paid media.
clients: Nestlé, Splenda, Duracell, GEPP, RAC, Unilever, Church & Dwight, Monte de Piedad.
Reprise DigitalOPS ECOMMERCE DIRECTOR
Feb. 2022 - Jan. 2023Ciudad de México, MéxicoDirección multidisciplinaria en Omnichannel & eCommerce
RedegalCountry Manager México
Oct. 2018 - Feb. 2022Ciudad de México y alrededores, MéxicoLeading, learning and sharing my experience with the team in Mexico, working closely with the Ecommerce, SEO, Analytics, Performance, Social Media, App Dev teams. Some of the brands that allow us to contribute: Laboratorio Medico del Chopo, Lacoste, Nutrisa, Under Armour, Armani Exchange, Wrangler, Lee, Saint Gobain, Farmalisto, Clínica Médica Santa Carmen, Herdez, Mccormick, Kikkoman, Hoy Toca, Nine West, LA GIZ, Parisina, Grupo Iusa, La Navala, Buen Bife Tienda, Camper, Muebles America, Viva Aerobus.
MEDIA OPTION MEXICOChief Digital Officer
Jan. 2018 - Sep. 2018Ciudad de México y alrededores, MéxicoLead the agency's client services, strategic planning and new business teams Some of the brands with which it collaborates: Nutrisa, McCormick, Kotex, Suavel, Evenflo, Herdez, Helados Nestle, Petalo, Huggies, Hoteles Presidente.
Farmacia San PabloEcommerce, Digital Marketing & CRM Sub-director
Aug. 2016 - Dec. 2017Mexico City Area, MexicoLead the Ecommerce, Digital Marketing & CRM teams We launched the ecommerce platform, App Nativa, a new digital communication strategy We make up a team of more than 10 internal professionals, and the management of Digital Marketing Agencies, Ecommerce development, PR, SAP consultants, and digital transformation consultants.
Eslabón Colectivo DigitalHead Coach & Founder
Mar. 2010 - Apr. 2025Mexico City Area, MexicoWe integrate from all disciplines and touch points to achieve omnichannel objectives within organizations.
ktcMARKETING & SALES DIRECTOR
Mar. 2008 - May. 2010Ciudad de México, México
WundermanCRM & Digital Account Director
Nov. 2006 - Mar. 2008México
Leo BurnettDigital & CRM DIRECTOR
Jan. 2005 - Nov. 2006Mexico
GEPPTRADE & LOYALTY MANAGER
Sep. 2002 - Nov. 2004Ciudad de México, México
Ogilvy MéxicoACCOUNT SUPERVISOR
Mar. 2002 - Sep. 2002Ciudad de México, México
141 WorldwideCRM OPERATION MANAGER
Feb. 1999 - Mar. 2002Ciudad de México y alrededores, México
AlestraCustomer Acquisition Coordinator
Jan. 1997 - Nov. 1998Ciudad de México, Ciudad de México, México
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