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Work Background
ERNEST ONGARO & SONS, INCMarketing Manager
Sep. 2023
Redwood Credit UnionAssistant Marketing Manager
Jan. 2022 - Sep. 2023United States
The Family CoppolaInteractive Director
Jan. 2008 - Dec. 2021Bringing brand and marketing strategy and technology together to create engaging, aesthetically pleasing interactive company and product content to life for the $300M (revenue) family-owned and operated portfolio of businesses. • Provide marketing and technology leadership while reporting to the Chief Information Officer (CIO). Promoted from initial position of website content manager to current position. Committed to executing an immersive experience for the brand in a constantly changing and fluid environment. Drive global brand impact and consistency in interactive marketing across 15 distinct and highly varied company affiliate operations, including wine, food, eCommerce, film, and hospitality. • Ownership of rebranding, visual identify, web design, and launch of The Family Coppola website. Worked collaboratively with wholesale, direct to consumer, legal, eCommerce, wine club, and restaurant teams. Led team members in defining brand design elements, business requirements, and technical aspects for the umbrella landing portal, subsites, and pages. • Developed an innovative Internet of Things (IoT) business strategy and project to design and implement a curated interactive winery experience available to customers visiting the winery through a mobile technology application. Conducted design research and identified Bluetooth and other sensing hardware and cloud infrastructure. Created overall user center and systems specifications and design. Interacted with vendors to identify and select appropriate beacons and other technology needs. • Lead a high-performance team of four direct reports and support the movement of team members to other departments for employees’ development. Oversee the quality of work, performance management reporting, salary decisions, and determination of job responsibilities. Prepared requests for proposals (RFPs) for outside development support on critical website attributes such as Americans with Disability Act (ADA) compliance.
Christopherson PropertiesInteractive Marketing Manager
Jan. 2005 - Dec. 2008General contracting and spec-home company that is now Christopherson Properties, building homes and communities throughout Sonoma County. • Reported to founder and owner and trusted with defining, maintaining, and protecting the digital and online brand identity in an extremely competitive market. Promoted from Marketing Communications Supervisor. • Brought a fresh perspective to creating and delivering marketing events and digital advertising materials based on storytelling and invoking a lifestyle achieved through superior home design. • Directed strategy and execution of digital content, website design, functionality, usability, email campaigns, print and online advertising, and residential community-specific materials. Redesigned corporate umbrella site and maintained continuity of brand with individual residential community sites.
LucasfilmInternet Marketing Manager
Jan. 1999 - Dec. 2005One of the world’s leading entertainment companies with unparalleled visual effects and sound technology across multiple mediums and award-winning immersive and interactive experiences. • Began career as an Internet Content Specialist at LucasArts and then moved to Lucasfilm games and interactive experiences division. Led a full-time team of three and multiple summer interns. Had responsibility for an annual budget of ~ $350K. • Involved in developing immersive experiential websites for over 30 video game releases across intellectual property (IP) and original game series. • Notable projects included Star Wars: Knights of the Old Republic, Star Wars Battlefront, Star Wars Episode III, Grim Fandango, and the Monkey Island series. • Involved in three to five concurrent projects based on game releases deadlines. • Vetted external partners, agencies, and vendors for collaboration on various and unique sites. • Worked closely with product development, product marketing, public relations (PR), and legal to understand current and upcoming games and determine and collect site content for marketing website execution.
AutodeskWebsite Designer
Jan. 1993 - Dec. 1999San Rafael, CA
United States Air ForceAircraft Mechanic (USAF) Veteran
Jan. 1988 - Dec. 1992Multiple
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