Nayla Gandur - Marketing Operations Manager, Anthology

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Work Background

Anthology IncMarketing Operations Manager

Jul. 2021Lead supporting of marketing global teams through reporting and performance tracking, to enable data-driven strategic decisions by stakeholders. Tracking and follow up funnel conversion rates and KPIS, monitor of Marketing contribution “dashboards” to support Field Marketers in understanding their performance and overall engagement of their campaigns. Lead benchmarks reports to give key insights to managerial levels.

HughesChannel Marketing Coordinator / Marketing Leader

May. 2018 - Jul. 2021ColombiaDesign, plan, execute and follow up Marketing Strategy from different fronts: Media planning, channel marketing support, digital and public relations; focused on lead generation, agencies management, vendors and sales channels relationship. As well as, expenses budget control and follow up of marketing tactics results driven to make decisions.

Azteca Comunicaciones ColombiaMarketing Leader / Marketing Manager

Mar. 2016 - Nov. 2017Design, execute and follow up Marketing Strategies for different market segments, coordinate marketing campaigns, budget control, Monitor and report on effectiveness of marketing communications, Manage and improve lead generation campaigns, measuring results and working closely with Communications, PR and Digital Agencies.

Azteca Comunicaciones ColombiaCommercial Planning and Budget Leader

Apr. 2014 - Feb. 2016BogotáSales Force productivity tracking, generate and identify business warnings, follow up of commercial results and revenue budget. Allocation of business goals to the sales force and support areas, formulation of policies and incentives plans, communication of sales goals to sales teams, tracking sales results and settlements of direct and indirect sales channels.

Samsung ElectronicsIT Marketing & Sales Operations

Jan. 2012 - Dec. 2013BogotaDesign, execute and Follow up Marketing Strategies, Co-marketing process, fund negotiation with partners, and Supported Marketing Sales allowances & MDF system innovation. Managing and Planning Mobile Computing P&L (Profit and Loss), Current month sales forecast, manage allocation of Sales Deduction/MDF budget and Partner marketing fund (Co-Marketing; Intel/Microsoft/AMD), and Business Process Improvement includes Budget Control process.

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