Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
SKF GroupHead of Branding - Americas
Jul. 2024United States/BrazilSKF, established in 1907, is a Swedish multinational group and the world's largest bearing producer, with operations in 130 countries, employing 44,000 people globally across 108 manufacturing sites, and supported by a network of 17,000 distributors. I am part of the newly established Americas Group in Branding, Communication, and Marketing, tasked with expediting the brand transformation, enhancing brand awareness, and increasing consideration and preference among our key partners and customers. Our objective is to implement one cohesive global strategy, maintain a unified voice across multiple languages, and ensure consistent, locally relevant execution that resonates with our partners and aligns with our global brand presence.
Usaflex CalçadosSpecial Advisor Growth Strategy
May. 2024 - Jan. 2025BrazilDeveloping strategic partnerships in the global market to explore growth opportunities for Usaflex.
Usaflex CalçadosChief Marketing Officer
Jan. 2020 - Apr. 2024Igrejinha, Rio Grande do SulUsaflex is the largest Brazilian manufacturer of women´s comfort footwear, producing 25k pairs daily in four plants in southern Brazil. We sell through 330 franchised stores and over 21000 multi-branded stores in Brazil and 51 other countries.
The CEO invited me to define the company's marketing vision for the future. I am tasked with identifying the brand's forward growth strategy based on digital transformation projects, research, and testing to identify trends, sustainable growth areas of opportunity, and how to win in this new scenario.
Leading marketing and digital planning, omnichannel strategy, UX, franchisee and multibranded trade marketing activation programs, research, product development, digital marketing, and new marketing technology.
I am the leader of the brand's media planning, advertising, visual merchandising, product placement, merchandising, branded content, retail media, and 360-communication projects.
During the four years, I produced 30 online and offline video campaigns. I negotiated and implemented 10 merchandising and product placement projects with major TV channels and Online platforms, including Big Brother Brazil, Daily Shows, Sitcoms, and Soap Operas.
Faculdade IPEMED de Ciências MédicasCMO-Head Marketing, Product, Sales and Global Partnerships
Jan. 2017 - Dec. 2019Belo Horizonte, Brazil and Miami, USHired to oversee the restructuring of the marketing area, to build an in-house digital agency and its transition to an effective digital footprint, to revise sales process management and channels, to expand business growth through international partnerships, new channels and products, and to build a market intelligence and new technology areas to improve the strategic decision-making process.
MERCATU-Marketing and Strategy ConsultantsPartner-Marketing and Strategy
Jan. 2013 - Dec. 2016São Paulo, Fortaleza, Houston, New YorkI started Mercatu to bridge the gap between sales and marketing planning, building a stronger strategic framework, capable of delivering more robust business solutions and GTM implementation plans.
Below are some of the projects Mercatu was invited to lead. X Infinity Invest Ltd. - Business Turnaround Consultants
Hired to lead the North and Northeast project portfolio in Brazil, with a focus on restructuring, valuation, m&a, and brand turnaround projects for the retail, manufacturing and fashion segments. Mapar Group - Medical Device and Software Distributor
Hired as consultants to revise the strategic marketing planning process, identify new market channels and opportunities for business growth, reframe the digital marketing footprint. Octagon Sports and Entertainment Agency - IPG
Hired to deliver strategic sports and entertainment sponsorship and licensing programs for global and Brazilian brands for FIFA 2013-2014 Football World Cup, Miami Open, Rio Open, and Frukt LATAM.
NokiaHead Marketing Planning and Analytics
Jan. 2011 - Dec. 2013London, United KingdomPromoted to oversee the strategic relationship with operators at a global level and develop robust marketing plans to push awareness and sales of Nokia devices and the Ovi services platform.
AGV GestãoCMO and Board Member - Advisor - Marketing Lead
Jan. 2010São Paulo Area, BrazilInvited by partners to advise, consult and manage end-to-end projects in marketing planning, sales and channel process and integration, transition to digital marketing, strategic partnerships, FinTech business case preparation and private placement projects in multiple segments.
NokiaGlobal Operator Marketing - Head Americas, Middle East, Africa
Jan. 2010 - Dec. 2011Miami/Fort Lauderdale AreaLed LATAM activation and analytics organization supporting the Nokia brand and services with operators, retailers and media partners.
Rêv WorldwideGeneral Manager
Jan. 2008 - Dec. 2010São Paulo Area, BrazilHired to launch the payments startup in LATAM, a provider of P2P, recurring payments, money transfer, multi-level sales payment solution on mobile platforms.
Ikê Assistência Brasil - Rodassist S.A.Managing Director
Jan. 2006 - Dec. 2008São Paulo Area, BrazilHired to develop the strategy to turn the business around. Reached breakeven in 14 months.
American ExpressVice-President Marketing, Sales and Customer Engagement
Jan. 2003 - Dec. 2006São Paulo Area, BrazilResponsible for sales and business development, marketing planning, marketing activation and brand management, strategic retail partnerships and customer service channels for all American Express product lines and the Membership Rewards program.
MasterCard InternationalVice-President Business Development and Brand Building
Jan. 1996 - Dec. 2003Miami, New York and São PauloResponsible for the integrated business and brand building plans for Latin America, Spain and Portugal, with full accountability for 100% of the marketing budgets and ROI. Development of original sales and marketing strategy and go-to-market activation plans, developing new products, new channels and strategic alliances with member banks, retailers and vendors.
Responsible for the adaptation and roll-out of the award-winning Priceless campaign in Latin America and other key global markets.
Intch is a Professional Networking App for the Future of WorkSee more people like Claudio on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
334831 people
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
15
Operations and project manager