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Work Background
Bed + Plate Sales StrategiesBusiness Growth Strategist
Jun. 2023Vancouver, British Columbia, CanadaI analyze, develop and implement plans to increase a company's market share, revenue and profitability. I examine current market conditions, consumer behavior, and company operations to identify areas of opportunity or improvement. I then develop a short-term and long-term strategies that may involve marketing, product development, partnerships, and organization changes. The ultimate goal is to provide sustainable avenues for business expansion and profitability.
Sheraton Vancouver Wall Centre Hotel & Westin Wall Centre HotelSenior Sales Consultant
Aug. 2022 - Jun. 2023Vancouver, British Columbia, CanadaSuccessfully coached and mentored two hotel teams on the following subjects on a regular basis - - Understanding the product and services
- Customer Segmentation
- Building Relationships
- Sales Techniques
- Understanding the Competition
- Leveraging Technology
- Negotiation Skills
- Sales Forecasting
- Upselling and Cross-Selling
- Continuous Learning and Improvement
Glowbal Restaurant GroupDirector of Sales
Sep. 2013 - May. 2022Vancouver, BCThe Glowbal Restaurant Group has become one of the most successful restaurant companies in Canada. The group includes restaurants: GLOWBAL, Black+Blue, COAST Restaurant, Italian Kitchen, Trattoria Italian Kitchen (Burnaby, Kitsilano and Park Royal), Five Sails and Rileys. Opening a restaurant in Toronto's Financial District in November 2022. ACHIEVEMENTS
• Fundamentally changed the company’s sales approach from being reactive to
proactive and resulting in $65M+ sales per year.
• Built and maintained relationships with international, national and local key
clients in order to create a balanced mix of business.
• Developed new service offerings to markets that had not been approached or augmented in the
past (incentive, association and tour).
• Introduced and managed a structured on-line property management tool that
dramatically reduced the management of sales transactions.
• Provided market intelligence and feedback to senior executives on the market,
industry, and competitors’ developments. Since its inception in March 2002, the Glowbal Restaurant Group has been acclaimed by every culinary and service critic in the Lower Mainland. Numerous accolades have been received from local and international media including, but not limited to, Wallpaper Magazine, Gourmet Magazine, Bon Appetit, Northwest Palate, Alive Magazine, Frommer's Victoria & Vancouver and more.
Quintaro Imaging Inc.Director of Business Development - North America
Jun. 2012 - Jun. 2013Vancouver, BCHired to develop and generate new art & design business as well as increasing the brand awareness of the company in the hospitality, healthcare and commercial markets. Company was recently named an approved art vendor for - Wyndham Hotels Worldwide (7,340 Hotels) - Best Western Hotels (4,000 Hotels) - Hilton Hotels (3,900 Hotels) Negotiated art product agreement with HGTV/W Network show Love it or List it Vancouver - 64 Million viewers per week.
Best Western British Columbia & Yukon Co-opChair of the Best Western Hotels of BC
Nov. 2010 - Mar. 2012The Best Western British Columbia & Yukon Co-op is a group of 54 Best Western Hotels in the province of BC & Yukon that collectively market their brand to both corporate and leisure travelers.
Downtown Vancouver Business Improvement AssociationChair, Granville Street Improvement Committee
Apr. 2010 - Mar. 2012Vancouver, BCLocated in the heart of Vancouver's cosmopolitan business district, the Downtown Vancouver Business Improvement Association (DVBIA) serves a 90-block area that consists of 8,000 businesses, property owners and tenants - and attracts thousands of employees, tourists and shoppers every day.
Best Western Premier Chateau Granville Hotel & Suites & Conference CentreDirector of Sales
Jan. 2010 - Mar. 2012Vancouver, BCHired to reposition and realign a struggling chain hotel in downtown Vancouver
- Strategically positioned hotel as a market leader in over all market share, ADR and RevPar within comp set. Rev/Par increase of $15, 10-point increase in occupancy in one year
- Directed and generated over $5M in sales for group and transient room (Corp small groups, TMC, Tour & Travel), banquet food and beverage, audio-visual for 150 guestroom hotel, and 5,500 square feet of meeting space
- Designed and executed successful sales and marketing programs to heighten product awareness and strengthen brand image
- Cultivated and expanded target markets through client contact and relationship building
- Educated consumers about product line as part of the overall sales program
- Maximized extensive knowledge of products, services, and marketing to capture sales,
continually researching new services, and price trends
- Elected as Chair of the Best Western Co-op of BC directing sales and marketing initiatives to 55 Best Western Hotels in BC and Yukon
Farmboy Fine Arts + DesignDirector of Business Development
May. 2007 - Jul. 2009Vancouver, BCDevelop new business for one of Canada's hottest design firms by working with 4 & 5 star hotels around the world. Recruited to produce stronger and consistent revenues from the hospitalty sector for an art and design company.
- Took the company from $2.4 M to over $4.5 M in one year by focussing on exisiting client base and exploiting brand awareness with new marketing strategies in a very fragmented marketplace
- Created new revenue streams in order to maximize product versatility
- Streamlined systems and processes in order for the company’s structure to flow more cost effectively
- Acquired national TV and print coverage for the company and its products
Sheraton Vancouver Wall Centre HotelSenior Sales Manager
Mar. 2003 - Jun. 2006VancouverEmployed to replace a large corporate account’s declining revenues with both entertainment and corporate accounts for Western Canada’s largest hotel property. Accountable for $6M in sales annually.
- Addressed poorly generating corporate transient markets with proactive solicitation. Stronger communication with existing client base and new highly producing accounts tripled revenue streams within one year
- Instituted and managed film & entertainment market by implementing film focussed production suites. Brought in revenues of more than $1.5 M in the first year of operations. Hotel become “the favorite” property for commerical production clientele
- Created and project managed a guest retention program that helped champion strong loyalty and help build a strong revenue base
- Produced enticing Familiarization (Fam) Trips to showcase hotel and amenities to film and corporate clients. Events rated as 150% better than competition, which contributed to many repeat sales
- Strengthened relationships with Starwood Global Sales Offices to ensure a better educated international sales team and hence better sales leads for the Hotel
The Westin Grand VancouverSenior Sales Manager
Apr. 1999 - Jun. 2003VancouverBrought onboard for outstanding sales & marketing skills to ensure successful execution and management of Film & Entertainment as well as Corporate Sales Department. Number #1 Sales Manager for sales revenues produced for the Hotel. - Managed over 250 commercial film productions’ accommodations and ancillary services per year by utilizing a client focussed approach
- Conceived and published a monthly newsletter to film & entertainment clients informing and educating them on industry specific events, trends and hotel brand services
- Collaborated with members of the film industry to produce results oriented quarterly industry meetings for the Commerical Producers’ Association of Western Canada
- Proactively solicited new film & corporate business from both local and national markets which helped to boost sales by 80% in the first year
- Helped recuit sales managers for various sales positions in the sales department in order to increase sales and staff morale
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