Megan Lewis

Programmatic Trading Manager @Eversana Intouch

Media & Telecommunications👍 Sales & BizDevDigital Ads Manager💸 MarketingAccount Manager

Megan Lewis is a seasoned professional in the realm of programmatic trading, currently serving as a Programmatic Trading Manager at Eversana Intouch. With a keen eye for strategy development and a strong background in digital marketing, Megan has consistently demonstrated her ability to drive business growth through innovative online advertising campaigns. Prior to her role at Eversana Intouch, Megan honed her skills in several marketing and advertising agencies, developing a deep understanding of programmatic buying, real-time bidding, and data analysis. Her expertise also extends to the management of large media budgets and the creation of effective media plans. Always eager to stay ahead of industry trends, she continues to expand her knowledge through ongoing professional development. Megan's dedication to her role and her exceptional skills in programmatic trading make her a crucial asset to the Eversana Intouch team.

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Work Background

EVERSANA INTOUCHProgrammatic Supervisor

Jul. 2022

MatterkindManager, Addressable Strategy

Oct. 2021 - Jun. 2022

HuluProgrammatic Account Manager

Apr. 2021 - Oct. 2021

San Francisco ChronicleCampaign Success Manager

Sep. 2019 - Mar. 2021San Francisco, California• Lead post-sale onboarding. • Collaborate with team members to launch campaigns on time. • Working with sales reps to increase retention and to close pending opportunities. • Understand customer’s key performance indicators and optimize campaigns accordingly.

AKQACampaign Manager, Programmatic Media

Jan. 2019 - Sep. 2019• Understand the client's goals and represent the client's interests to internal teams. • Recommend an appropriate mix of strategies and tactics within programmatic media to help drive brand awareness, engagement, and conversions to support the client's overall goals. • Set up and optimize paid media campaigns, leveraging industry-standard campaign management tools. • Deliver weekly, monthly and quarterly results to clients analyzing campaigns and performance to derive critical insights on online customer trends and behavior.

ABC13 HoustonResearch/Digital Sales Analyst

Dec. 2015 - Dec. 2018Houston, TX• Planned, booked and optimized digital marketing campaigns across programmatic and Owned & Operated properties (abc13.com, ABC13 News App, ABC App). • Utilize Scarborough qualitative data, and information gathered from numerous research databases to create profiles for abc13.com visitors. • Continually improve digital campaigns by providing online, mobile analytics, client campaign reporting, and creative trafficking. • Work directly with clients to offer solutions that will enhance their return on investment. • Managed all active local campaigns. • Instrumental in increasing digital sales opportunities through customized, targeted sales planning. • Adeptly trained and mentored two staff members on digital sales and analytics.

ABC13 HoustonResearch/Digital Sales Coodrinator

Apr. 2012 - May. 2014Houston, TX• Collaborated with a team of 11 Account Executives to launch and continually improve digital marketing campaigns, and create effective sales presentations outlining numerous opportunities for clients to promote their businesses. • Designed client-focused presentations outfitted with Nielsen and comScore Local TV data identifying station digital market presence.

KHOU-TVDigital Sales Coordinator

Jul. 2014 - Aug. 2015Houston, TX• Integrally involved in client digital marketing campaign creation and management in coordination with 8-member Account Executive team. • Researched Houston market digital trends and designed targeted online digital ads. • Architect of an improved, streamlined process for delivering client recaps. • Took over reviewing weekly billing, and significantly reduced the number of inaccuracies in digital billing.

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