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Work Background
EVERSANA INTOUCHProgrammatic Supervisor
Jul. 2022
MatterkindManager, Addressable Strategy
Oct. 2021 - Jun. 2022
HuluProgrammatic Account Manager
Apr. 2021 - Oct. 2021
San Francisco ChronicleCampaign Success Manager
Sep. 2019 - Mar. 2021San Francisco, California• Lead post-sale onboarding.
• Collaborate with team members to launch campaigns on time.
• Working with sales reps to increase retention and to close pending opportunities. • Understand customer’s key performance indicators and optimize campaigns accordingly.
AKQACampaign Manager, Programmatic Media
Jan. 2019 - Sep. 2019• Understand the client's goals and represent the client's interests to internal teams.
• Recommend an appropriate mix of strategies and tactics within programmatic media to help drive brand awareness, engagement, and conversions to support the client's overall goals.
• Set up and optimize paid media campaigns, leveraging industry-standard campaign management tools.
• Deliver weekly, monthly and quarterly results to clients analyzing campaigns and performance to derive critical insights on online customer trends and behavior.
ABC13 HoustonResearch/Digital Sales Analyst
Dec. 2015 - Dec. 2018Houston, TX• Planned, booked and optimized digital marketing campaigns across programmatic and Owned & Operated properties (abc13.com, ABC13 News App, ABC App). • Utilize Scarborough qualitative data, and information gathered from numerous research databases to create profiles for abc13.com visitors. • Continually improve digital campaigns by providing online, mobile analytics, client campaign reporting, and creative trafficking. • Work directly with clients to offer solutions that will enhance their return on investment.
• Managed all active local campaigns.
• Instrumental in increasing digital sales opportunities through customized, targeted sales planning.
• Adeptly trained and mentored two staff members on digital sales and analytics.
KHOU-TVDigital Sales Coordinator
Jul. 2014 - Aug. 2015Houston, TX• Integrally involved in client digital marketing campaign creation and management in coordination with 8-member Account Executive team. • Researched Houston market digital trends and designed targeted online digital ads. • Architect of an improved, streamlined process for delivering client recaps.
• Took over reviewing weekly billing, and significantly reduced the number of inaccuracies in digital billing.
ABC13 HoustonResearch/Digital Sales Coodrinator
Apr. 2012 - May. 2014Houston, TX• Collaborated with a team of 11 Account Executives to launch and continually improve digital marketing campaigns, and create effective sales presentations outlining numerous opportunities for clients to promote their businesses. • Designed client-focused presentations outfitted with Nielsen and comScore Local TV data identifying station digital market presence.
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