Sue Mysko - Fractional Marketing Leader, Hire A Fractional

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Work Background

Hire A FractionalFounder

Apr. 2023Struggling to Find the Leadership Your Business Needs? Hire A Fractional is the Solution As a small business owner or startup founder, you face no shortage of challenges on a daily basis. Raising funding, building products, acquiring customers - the list goes on. However, one of the most daunting hurdles is finding experienced, strategic leadership to guide your company to growth and success. Let's face it - executive talent doesn't come cheap. Between demanding six-figure salaries and ample equity, the coveted C-suite leaders are often simply out of reach, especially for bootstrapped ventures. The harsh reality is that lack of leadership stunts promising businesses, draining momentum and leaving founders overwhelmed trying to compensate. An absence of executive oversight directly translates to detrimental strategic gaps - missed market opportunities, cash flow issues, product misfires - that can quickly derail success. Yet attracting seasoned executives seems an impossible task. Until now. Introducing Hire A Fractional - Where Top Executive Talent Meets Startup Potential Hire A Fractional provides an ingenious solution by connecting startups and small businesses to fractional executives - part-time senior leaders who deliver strategic expertise without requiring a full-time commitment or salary. As a specialized fractional hiring platform, Hire A Fractional offers exclusive access to an elite talent pool of fractional CMOs, CFO, CIOs and more. These experienced executives have led companies ranging from fledgling startups to Fortune 500 corporations. They offer the strategic thinking, leadership capabilities, and executional excellence needed to drive business growth. High-caliber leadership is no longer out of reach. You gain a heavy hitter strategist to advance key initiatives without breaking payroll. It's the best of both worlds - seasoned leadership minus the burdensome expenses that shackle business expansion.

Chief Marketing OutsiderFounder and B2B Fractional CMO

Sep. 2021Toronto, Canada AreaAs a B2B Fractional CMO, I specialize in accelerating growth and driving results for 7 and 8-figure professional services organizations. Using the Marketing Ecosystem used by many world-class professional services organizations, I audit, develop, and partner with teams and agencies to implement a strategic marketing roadmap that helps organizations grow and scale. I develop differentiated marketing strategies and integrated marketing plans that drive revenue growth, increase brand awareness, and enhance customer engagement. My mission is to deliver measurable outcomes and exceed client expectations- one marketing strategy at a time.

Georgian CollegeProfessor of Marketing

Sep. 2021 - Aug. 2023Barrie, Ontario, Canada · HybridAs a Professor of International Marketing in a Post-Graduate Business and Marketing Program, I bring a wealth of experience as a Fractional Chief Marketing Officer to the classroom. I draw from my real-world experience to create practical, relevant coursework that prepares students for the challenges of the marketing industry. My teaching style emphasizes critical thinking and problem-solving, and I encourage students to apply what they learn to real-world marketing problems. I am committed to creating an engaging and inclusive learning environment that encourages collaboration and creativity. I enjoy mentoring students and cultivating the next generation of marketing leaders.

AccentureGlobal Marketing Director, Customers and Channels, Enterprise Technology and Security, Products

Feb. 2017 - Sep. 2021Toronto, Canada AreaSkills: Marketing Strategy · B2B Marketing

AccentureGlobal Marketing Director, Accenture Strategy, Customer Strategy

Dec. 2010 - Feb. 2017Actively recruited from KPMG to lead the marketing efforts for Accenture’s Customer Strategy business. Strong focus on generating demand, driving sales, increasing loyalty and building Accenture's image across multiple industries. Responsible for planning, executing and optimizing integrated and innovative marketing campaigns that are issue based, research backed and digitally enabled.

KPMG InternationalSenior Marketing Manager, Global Energy, Natural Resources and Chemicals

Sep. 2009 - Jan. 2011Led and managed the marketing and communications strategy and execution for KPMG's Global Energy and Chemicals practice.

BearingPointSenior Manager, Marketing

May. 2007 - May. 2009Led and managed the North American marketing and communications strategy across multiple industries including manufacturing, consumer markets and energy.