ParamountSenior Director & Vice President of Social Media
Mar. 2019 - Nov. 2020New York City Metropolitan Area🔸 Devised a content strategy that drove a 285% increase in video views on Instagram, a 678% increase on Twitter, and a 200% increase on YouTube supporting tentpoles such as BET Awards, Hip Hop Awards and Black Girls Rock
🔸 Achieved 1M+ launch week downloads of the streaming service BET+ supported by a 3-point social strategy across BET brand channels, dedicated BET+ social channels and a composite arm of influencers, talent, and coordinated ParamountViacomCBS network channel support
🔸 Cut social digital dept. expenses by $52K in 8 months (without internal personnel layoffs) by identifying redundancies in the larger marketing dept P&L; transitioned a portion of those cost savings back into team salaries supporting expanded roles and responsibilities.
🔸 Directly impacted a revenue increase of over $500K semi-annually by successfully negotiating and helping sell new social media and branded content products to prospective and existing brand partners.
🔸 Developed pre-sales RFP response strategy on behalf of digital dept., leading creative brainstorms, overseeing the presentation deck building and distilling cross-functional contributions into compelling brand stories
🔸 Developed and instituted multi-channel campaign development process that integrated experiential marketing, radio, out-of-home (OOH), linear, and web touchpoints, enhancing brand cohesion and maximizing revenue opportunities.