Ryan Sides - Head of Content Marketing, Upside Music - IAC

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Work Background

IACHead of Content Marketing - Founding Team

Jul. 2022 - Sep. 2023New York, New York, United States · Remote🔸 Developed multi-channel go-to-market strategy for brand introduction and app launch inclusive of legacy and new media touchpoints, experiential marketing, and e-commerce 🔸 Developed an SEC and FINRA compliant content marketing strategy alongside agency partners to ensure adherence to brand strategy guidelines and regulatory factors set by the U.S. government 🔸 Identified and vetted team of agency partners responsible for executing our GTM PR & Comms strategy 🔸 Originated year 1 spec P&L for internal budget planning and external presentation to prospective investors 🔸 Worked closely with the co-founders and co-CEOs to advise on improved UI and UX design, increasing product marketability and anticipated downloads from beta-testers and early-adopters upon initial launch 🔸 Contributed as social media and content marketing expert to prospective investors, impacting brand valuation and securing funding toward full launch

Crooked MediaVice President of Digital Strategy

Nov. 2020 - Jun. 2022Los Angeles, California, United States🔸 Launched the Crooked Sports vertical, increasing podcast downloads by 15%, and growing video viewership by 17% expanding overall brand reach and audience engagement using the new formats 🔸 Increased digital team revenue to $150K from $100K in 8 months by securing all monetizable channels on all social platforms, turning traditional cost centers into sustained profit centers 🔸 Elevated online content engagement by 20% by expanding the “Keep It” show franchise to Snapchat Discover 🔸 Scaled that same franchise expansion plan across the entire content slate and organization, diversifying audience mix and enhancing product offerings, thus ensuring a unified approach to content adaptation. 🔸 Partnered directly with all social platforms to generate in-app support for Crooked’s content rebrand strategy 🔸 Successfully co-led Crooked’s expansion out of legislative politics as the sole content output into a robust content strategy including sports commentary, nerd culture and content geared toward BIPOC audiences 🔸 Developed an e-commerce marketing strategy driving towards merch and CPGs like Crooked Coffee to bolster product sales revenue 🔸 Established more relevant KPIs and audience targets based on the expanded vision of the org leaders and adapted them into actionable job duties to be executed by the collective teams and the individuals they’re comprised of

ParamountSenior Director & Vice President of Social Media

Mar. 2019 - Nov. 2020New York City Metropolitan Area🔸 Devised a content strategy that drove a 285% increase in video views on Instagram, a 678% increase on Twitter, and a 200% increase on YouTube supporting tentpoles such as BET Awards, Hip Hop Awards and Black Girls Rock 🔸 Achieved 1M+ launch week downloads of the streaming service BET+ supported by a 3-point social strategy across BET brand channels, dedicated BET+ social channels and a composite arm of influencers, talent, and coordinated ParamountViacomCBS network channel support 🔸 Cut social digital dept. expenses by $52K in 8 months (without internal personnel layoffs) by identifying redundancies in the larger marketing dept P&L; transitioned a portion of those cost savings back into team salaries supporting expanded roles and responsibilities. 🔸 Directly impacted a revenue increase of over $500K semi-annually by successfully negotiating and helping sell new social media and branded content products to prospective and existing brand partners. 🔸 Developed pre-sales RFP response strategy on behalf of digital dept., leading creative brainstorms, overseeing the presentation deck building and distilling cross-functional contributions into compelling brand stories 🔸 Developed and instituted multi-channel campaign development process that integrated experiential marketing, radio, out-of-home (OOH), linear, and web touchpoints, enhancing brand cohesion and maximizing revenue opportunities.

LionsgateDirector of Series Marketing & Social Media - Laugh Out Loud Network

Jan. 2018 - Jan. 2019Santa Monica, CA🔸 Drove 22% increase in Facebook video views by developing a custom UGC campaign centered on Kevin Hart 🔸 Increased earned media coverage of the properties “Cold As Balls” and “Lyft Legend” by developing a celebrity-led social promotion strategy and leveraging the digital reach of host Kevin Hart and interviewed guests Lamar Odom, Odell Beckham Jr. and Gabby Douglas among others 🔸 Developed support relationships with all major social platforms (YT, Facebook/IG, Twitter/X, and Musical.ly/Tik Tok) 🔸 Created social promotion strategy for the Lionsgate/Codeblack film Blindspotting, contributing to its subsequent tv adaptation picked up for 2 seasons on Starz

Complex NetworksSenior Manager - Branded Content

Aug. 2017 - Jun. 2018Greater New York City Area🔸 Led strategy on large branded content campaigns with an annual average budget of $16M and inclusive of social, video, editorial, e-commerce and experiential (ComplexCon, Agenda Tradeshow, Liberty Fairs) 🔸 Drove a 37% increase in brand partnerships revenue by spearheading the Complex Upfront program, securing a $3M partnership with Adidas and expanding relationships in the apparel, luxury wine & spirits, and retail 🔸 Elevated the presence of Adidas #3StripeLife initiative by creating a bespoke social media and branded content strategy to be culturally relevant for the North, Central, and South American markets 🔸 Participated in pre-RFP response ops including creative brainstorms, deck contributions and client comms 🔸 Drove 30% average increase in brand awareness by establishing Complex’s first influencer talent pool for branded content partners and expanding their reach into new, conversion-ready audiences

Pernod Ricard[CONTRACT] Community Manager - Engagement & Interaction Specialist

Mar. 2017 - Jul. 2017Paris Area, France

Complex NetworksSocial Media Strategist

Mar. 2016 - Jul. 2017Greater New York City AreaSkills: Digital Trends · Creative Strategy · Strategy · Twitter Marketing · Manage Complex Projects · Social Media Measurement · Identifying New Opportunities · Brand Management · Emotional Intelligence · Problem Solving · Branding & Identity · Deadline Oriented · Consumer Products · Brand Marketing · Return on Investment · Financial Performance · Brand Identity

Complex NetworksCommunity Manager | Branded Content

Mar. 2016 - Jul. 2016Greater New York City AreaSkills: Digital Trends · Brand Management · Problem Solving · Deadline Oriented · Consumer Products · Brand Marketing · Return on Investment · Brand Identity

Brafton Inc.Senior Social Media Strategist

Oct. 2015 - Nov. 2016🔸 Directed content strategy for six premium B2B accounts, optimizing a total budget of $3M, and increased revenue by $112K through social upselling initiatives, contributing to a 15% growth in overall account value. 🔸 Increased brand purchase intent and overall sales through organic, paid media, and SEO strategies

Brafton Inc.Social Media Strategist

Oct. 2014 - Sep. 2015Boston, Massachusetts, United StatesSkills: Team Leadership · Digital Trends · Manage Complex Projects · Identifying New Opportunities · Problem Solving · Deadline Oriented · Brand Marketing · Return on Investment

Complex NetworksContributing Writer | Potential of Us

Aug. 2014 - Feb. 2016Greater New York City Area🔸Featured multiple topics including sports, music, and tech for Verizon's branded content website PotentialofUs.com