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Work Background
HPHP Large Format Production Regional Partner Account Manager
May. 2016CroatiaLatex technologies business management (sales, product, marketing and partner account management) Actively manage local partners and direct sales of Latex product transitions to ensure that pursuit activities reflect actual product availability and optimizes revenue and profit for the product line, during all product life phases (launch, sales peak, end of life…)
Develop specific go to market models for each individual country
Provide know-how and expertise to partners and customers in order to facilitate a quicker adoption of the Latex new technology
in charge of establishing HP Latex as main stream technology for signage and Décor Market applications
HPDesignjet Category Manager for CEE
May. 2013Work with HP central and local CEE team to maximize HP’s revenue and profit for owned
hardware and supplies products. Support achievement of product line financial goals (revenue, gross margin, market share, and unit goals). Accurately project implied EMEA market share.Asses the market and establish promotions in order to maintain Market Share against competitors. Understand which segments is purchasing the product and develop customer insights to optimize product messaging. Drive product and channel distribution strategy in CEE. Drive product forecasting, pricing, new product introductions, allocation, end of life management, product escalations, future line-up planning. Develop accurate forecast for assigned product platforms, support deal exceptions, business optimization, revenue commitment, grey marketing mitigation, order management.
Product, relevant competition, segment, and market expert.
Hewlett-Packard d.o.o.Large Format Media Sales Representative Central & East Europe
Apr. 2012 - May. 2013SloveniaDrive profitable revenue growth objectives of HP LFM business by working directly with Distributor and Reseller distribution channel partners, and end-user accounts, as an integrated member of the GSB/DJ sales team. Work with the GSB/DJ sales team as the HP Large-Format Media subject matter expert to insure media solution is part of all deals in funnel to drive overall product revenue growth. Work with GSB Trainer and US PL30 channel team to ensure HP media training is integrated into all internal and external NPI’s. Work with management and marketing to insure proper media representation at all end user graphics/road shows. Understand and communicate the in-bound customer needs, channel requirements and business drivers of your assigned accounts.
Build a sales funnel for asigned territory and ncrease initial attach rate of HP Large-Format Media with HP printers
Hewlett-PackardIPG IWS Category Manager
Aug. 2008 - Apr. 2012Sales development of HP’s Consumer Imaging and Printing products. Direct interaction with local distributors, partners, commercial channel end customers. Direct interactions with business development teams on regional level at HP. Responsible for Revenue, Market Share, Profitability, Inventory Goal, Forecast accuracy, Business management: drive country business, investment planning and execution. Deal exceptions, business optimization, gray marketing mitigation, order management. Product Management: support to local partners, End Of Life and allocation management with pricing alignment.
Hewlett-PackardRAM
Aug. 2007 - Aug. 2008Account quota achievement & target setting for strategic accounts for HW and Supplies, adapt and Implement retail channel strategy, executive planning with retail accounts (Sell-in-sell-out and WOS planning), prepare, coordinate and lead executive of plans with retailers, retail Store Staff trainings
Avtera d.o.o.Merchandiser
Aug. 2005 - Aug. 2007Special deals implementation, responsible for marketing material in store placement, negotiating with partners which POS to use in stores, HP instore implementation and maintain, responsible for coordination and set-up of a promotion in the respective store, inform and report the situation from the field.
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