dotsure.co.zaDigital Marketing Manager
Feb. 2017 - May. 2022George Area, South AfricaPlan and measure all TV ad campaigns. Measurement of performing channels and programming. Online and offline tracking of TV ad sales performance. Plan and execute all web, SEM, marketing database, social media and display advertising campaigns. Manage the digital team to ensure the best performance and objectives. Measure and report performance of all digital marketing campaigns, and assess against goals. Plan, execute and measure experiments and conversion tests with weekly testing to refine websites and landing pages with the outcome of enhanced UX and conversion.