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Work Background
e-ArabizationHead of Business Development
Oct. 2021 - Feb. 2023Dubai, United Arab Emirates-Led regional expansion and public sector engagement strategy. -Led the design and execution of strategic business development initiatives to expand the company's regional footprint and contribute to the UAE's knowledge economy. -Built partnerships aligned with localization, cultural diplomacy, and digital services. -Collaborated with senior leadership to formulate and implement integrated short- and long-term growth plans aligned with national innovation and digital transformation agendas. -Strengthened the e-Arabization brand across regional markets, driving awareness and positioning the company as a key enabler of Arabic digital content and localization services. -Cultivated high-level partnerships with government entities, corporates, and strategic stakeholders to enhance client acquisition and retention. -Generated business leads through targeted outreach, stakeholder engagement, and high-level networking, contributing to sustainable revenue growth. -Oversaw the full business development lifecycle, including proposal development, pricing strategies, and contract negotiations. -Ensured excellence in client relationship management by delivering tailored solutions and maintaining long-term partnerships. -Prepared executive reports and market intelligence updates to inform data-driven decision-making and future planning
AitargetClient Partner in E-commerce
Sep. 2020 - Sep. 2021Remote-Spearheaded business development and strategic account acquisition initiatives to grow Aitarget’s presence in the global e-commerce and digital marketing ecosystem. -Managed high-profile client portfolios, including Fortune 500 companies, to deliver measurable growth in return on investment (ROI), customer engagement, and digital reach. -Developed and maintained executive-level partnerships with multinational clients such as Unilever, P&G, L’Oréal, Mars, BMW, and Decathlon, driving sustainable revenue and innovation-led collaborations. -Designed tailored digital strategies integrating advanced ad tech across platforms including TikTok, Google, Facebook, Instagram, and Yandex, supporting clients in achieving digital excellence and market competitiveness. -Delivered end-to-end consulting on complex, high-value e-commerce and marketing transformation projects across multiple markets, aligned with data-driven, tech-enabled growth models. -Acted as a brand ambassador at industry events, international conferences, and webinars, promoting digital innovation and emerging market insights. -Facilitated cross-functional training and upskilling initiatives, mentoring regional sales managers in the SPIN selling methodology to enhance commercial performance and service delivery. Key Achievements: -Secured strategic partnerships and closed multimillion-dirham deals, including a $250K launch partnership with Yandex and a $170K e-commerce transformation initiative with Decathlon. -Negotiated and signed a $100K agreement with Gold Apple (Russia’s leading beauty e-retailer), strengthening the company’s footprint in high-growth verticals. -Expanded the regional client base by onboarding high-performing accounts such as Lamoda and Tinkoff, contributing to regional growth and digital commerce acceleration. -Led objection-handling strategy development to streamline client engagement processes across commercial and account management teams.
HypeFactoryHead of Business Development
May. 2018 - Aug. 2020Dubai, United Arab Emirates-Managed strategic partnerships with key entities including Citibank, DAMAC, Ellington, Nationwide ME Properties, Fairmont, Dubai Tourism, AGMC, and Cigna, supporting their commercial and public outreach objectives through data-driven influencer marketing strategies. -Designed and executed long-term business development plans that enhanced client visibility, supported tourism promotion, and strengthened cross-sector engagement in alignment with Dubai’s digital communication goals. -Delivered a 10% uplift in sales by identifying and prioritizing high-value clients and partners, facilitating market entry and sector expansion. -Generated over AED 1.75M in revenue in the first operational year by applying market intelligence, consumer sentiment analysis, and trend-based advertising models to optimize campaign relevance and ROI. -Cultivated strategic relationships with leading commercial stakeholders such as Alshaya, Henkel, Beiersdorf, Nestlé, and Mai Dubai, significantly increasing project pipelines and audience reach. -Produced 40+ commercial proposals and campaign briefs using AI-driven tools to optimize influencer marketing performance across tourism, retail, and lifestyle sectors. -Led full-cycle business development, social media strategy, and mobile application monetization initiatives, aligning with government-led digital innovation and smart economy objectives. -Built and maintained a robust portfolio of over 250 clients, including leading agencies, corporates, and enterprise partners, enhancing market positioning and long-term stakeholder engagement
Connect MBUKey Account and Strategic Planning Director
Mar. 2015 - Feb. 2018Dubai, UAE• Joined as Account Manager and promoted as Strategic Planning Director in February 2017 based on excellent performance delivery. • On boarded 13 new customers and achieved a $3.7 M revenue within a span of 11 months by developing comprehensive marketing programs. • Increased sales and business portfolio in 20% thanks to newly developed scenario of business processes. • Established significant expense reductions of $1.5M cost savings through identification, analysis, and coordinating High Cost Contractor transition to lower cost providers. • Improved new system of measurement and saved almost $500k thanks to change on contractors resulted in launching of CRM.
INTERPOLInformation Systems department (Policy, Planning, Risk and Quality section)
Mar. 2014 - Feb. 2015Lyon Area, France• Information Systems Directorate Dashboard preparation (research, analysis, collection of key performance indicators (KPIs) • Analysis and data extraction from SAP, OPEX/CAPEX data accumulation, research and analysis of business and project management applications • IT project, quality, change requests management, Service Management support • Launch of Benchmark of SaaS (Software as a Services) report. Achievements: • Developed training in information analysis, recommended changes to improve security measures resulted in significant savings • Implemented procedures and policies to foster the section workflow resulted in improved support service level by 20% • Assisted in raising the profile of INTERPOL Turn Back Crime Campaign through innovative tools and in social media internationally to develop new partnerships and donor support.
Delegation of the European Union to the Russian FederationTrainee analyst
Oct. 2013 - Feb. 2014Milan, Lombardy, Italy• Reinforced the section's analytical and reporting work on the Transport and Environmental sectors and in EU-Russia bilateral energy relations resulted in business expansion through reliable network services • Developed methodology to gather information and compile reports for high-ranking officials • Identified priority activities resulted in 40% of time saving.
EYExecutive assistant in Transaction Advisory Services
Oct. 2009 - Dec. 2012Moscow, Russian Federation• Administrative support to four senior managers • Developed and implemented company’s employee manual outlining all proper business procedures and office policies • Detailed annual work plans preparation, analyzing data, reporting including budget resources, and management of documentation for business trips • Controlling of the legality and regularity of financial transactions • Translations from English to Russian and vice-versa as well as from French to Russian
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