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Work Background
America's Best RestaurantsCustomer Success, Account Manager SaaS (Contract)
Jan. 2024Florence, Kentucky, United StatesClient Engagement and restaurant Loyalty Software Specialist distinguished by superior relationship management and strategic account development. Consistently transforms client partnerships through innovative marketing solutions, skillfully reactivating dormant accounts and implementing targeted strategies that exceed expectations. Combines technical proficiency in SaaS with rapid self-learning capabilities, quick to master new technologies to effectively engage clients. Demonstrates exceptional ability to independently acquire and apply complex software knowledge, driving platform utilization and business success through adaptive technical skills and strategic communication..
BVS Performance SolutionsCustomer Success Manager, SaaS eLearning Platform
Jan. 2020 - Jan. 2023Cedar Rapids, Iowa, United StatesInnovative SaaS Technology Professional specializing in Learning Management System (LMS) solutions, driving exceptional business outcomes through strategic project management and technology implementation. Consistently delivered high-impact results, achieving 90% customer renewal rate and improving project efficiency by 20% through advanced stakeholder management. Ensure renewal of contracts by helping achieve their company goals , which in many case involved coordinating cross-functional team coordination. Leveraged cutting-edge LMS technology to optimize course development processes, successfully increasing monthly project delivery and driving continuous technological advancement.
Navigate GroupDirector of Client & Business Development
Jan. 2019 - Jan. 2020Toronto, Ontario, CanadaServed as Director of Client & Business Development for Navigate, a cutting-edge hospitality brand agency dedicated to creating transformative brand experiences. Strategically identified and pursued high-potential clients in restaurant and hotel sectors, driving agency growth through innovative brand storytelling and design solutions. Translated creative vision into tangible business opportunities, helping clients reimagine their market presence through distinctive, experience-driven brand strategies.
Fifth StoryDirector | Business Development and Content Strategy
Jan. 2016 - Jan. 2019Toronto, Canada AreaSecured and cultivated client partnerships across diverse industries through consultative sales approach and comprehensive solution presentations, leading to successful project initiations and long-term relationships with retention exceeding 80%. Directed comprehensive integrated marketing campaigns at Fifth Story, orchestrating strategic content delivery across paid, earned, shared, and owned channels to drive superior client outcomes. Leveraged data-driven insights and multi-platform expertise to consistently exceed client KPIs through targeted digital marketing initiatives. Notable success includes designing and implementing a digital fundraising campaign that drove 50% YOY growth ($1M to $1.5M) for non-profit client within 2.5 months. We work with all types of companies from Government and Pharmaceutical to Healthcare, CPG, and Retailers. Here are some of the companies that trust us with their content marketing campaigns: Government of Canada, Home Depot, Janssen, Eli Lilly Loblaw, Nestle, LAWPro, Canadian Tire, P&G, RBC, Bayer, Ministry of Health and Long-Term Care, Walmart.
CMC Health Ltd.Marketing Director (Contract)
Jan. 2015 - Jan. 2016Toronto, Canada AreaLed strategic development and implementation of multi-faceted B2C marketing programs, driving revenue growth through customer acquisition and retention strategies. Directed comprehensive marketing initiatives through digital, print and radio. Combined data-driven marketing approaches with direct client engagement to effectively communicate value propositions and secure long-term partnerships. Including; SEO and PPC, mainstream advertising, data and research-based audience targeting CRM/database Marketing, launch new service offerings, Implementation of new protocols
SpafaxLuxury Brand Group Account Director
Jan. 2010 - Jan. 2012Toronto, Canada AreaLed all aspects of strategy, and production video, digital and print loyalty programs. Led teams of creative leadership, digital teams and strategic planning teams on strategy planning and creative. Over achieved on annual targets of 4 Million with a primary focus of key clients: Mercedes-Benz, Fairmont Hotels & Resorts, Tourism Toronto and Bombardier Business Aircraft.
Transcontinental MediaDirector, Custom Publishing
Jan. 2008 - Jan. 2010Toronto, Canada AreaDirected comprehensive integrated marketing campaigns at Fifth Story, orchestrating strategic content delivery across paid, earned, shared, and owned channels to drive superior client outcomes. Leveraged data-driven insights and multi-platform expertise to consistently exceed client KPIs through targeted digital marketing initiatives. Notable success includes designing and implementing a digital fundraising campaign that drove 50% YOY growth ($1M to $1.5M) for non-profit client within 2.5 months. Clients included Clorox, General Mills, Heart and Stroke, Nestle, Proctor & Gamble, RBC and Unilever..
Redwood Custom Communications (Sold to Transcontinental in 2009)Account Director
Jan. 2000 - Jan. 2008Toronto, Canada AreaLed end-to-end loyalty program development and execution for multiple Fortune 500 clients, driving $3M in gross revenue while managing a cross-functional team of 20 professionals. Orchestrated seamless collaboration between creative leadership, research, production and strategic planning teams to deliver innovative multi-channel loyalty solutions. Established strategic vision and communications frameworks that enhanced customer retention and program engagement across in-store and print channels. Drove program innovation through data-driven insights and multi-channel execution, resulting in 10% increase in customer retention and 15% growth in program engagement. Key clients included: Home Depot, Kraft Canada and Sears Canada, Air Miles and Proctor & Gamble.
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