Fifth StoryDirector | Business Development and Content Strategy
Jan. 2016 - Jan. 2019Toronto, Canada AreaSecured and cultivated client partnerships across diverse industries through consultative sales approach and comprehensive solution presentations, leading to successful project initiations and long-term relationships with retention exceeding 80%. Directed comprehensive integrated marketing campaigns at Fifth Story, orchestrating strategic content delivery across paid, earned, shared, and owned channels to drive superior client outcomes. Leveraged data-driven insights and multi-platform expertise to consistently exceed client KPIs through targeted digital marketing initiatives. Notable success includes designing and implementing a digital fundraising campaign that drove 50% YOY growth ($1M to $1.5M) for non-profit client within 2.5 months. We work with all types of companies from Government and Pharmaceutical to Healthcare, CPG, and Retailers. Here are some of the companies that trust us with their content marketing campaigns: Government of Canada, Home Depot, Janssen, Eli Lilly Loblaw, Nestle, LAWPro, Canadian Tire, P&G, RBC, Bayer, Ministry of Health and Long-Term Care, Walmart.