Phillip Hernandez - Content Creator, Photo Phil Productions

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Work Background

N/ASenior Business Process Analyst

Sep. 2022San Diego, California, United StatesDevelop partnerships and leverage existing relationships across the full spectrum of staff and colleagues. Analyzes and documents cross-functional and cross-divisional functional requirements, workflow, information sources, and distribution paths, as well as system and process specifications. Conduct independent investigation and analysis of client requirements regarding new or existing business operating models and innovative approaches to solutions support, market research, and assessment of emerging and available program functionality.

Career BreakPersonal goal pursuit

May. 2022 - Jul. 2022San Diego, California

International Monetary FundInstitutional Affairs, Project Management Specialist

Aug. 2014 - Apr. 2022Washington D.C. Metro AreaManage active portfolio of over a dozen platform enhancement projects to efficiently deliver dynamic content, key communications, and marketing globally to over 50000+ high-profile members. Guide implementation of new systems and processes by providing critical insights on internal and transparency policies, mixed media content, and engagement standards. Collaborate and foster partnerships with cross-functional teams on digital asset management to continuously improve communications and creative content effectiveness. Identify, prioritize, and implement key strategic creative solutions through constructive collaboration with stakeholders to support company goals and initiatives. Measure content impact using Adobe Campaigns while executing exceptional attention to detail to guide strategic content decisions on digital platforms. Direct new site launch by coordinating value-added content for official members to achieve company objectives and assure consistent and reliable communications. Lead ongoing coaching for over 200+ international team members by providing quality feedback to successfully deliver content and marketing strategies. Oversee secure membership platform and robust redesign of content authoring procedures to streamline communication efficiency and increase membership traffic by 10%. HIGHLIGHTED ACCOMPLISHMENTS: » Adapted existing information security systems to deploy more flexible access to mission critical information and documentation, in response to increased virtual work environments and pandemic conditions. » Appointed Innovation Champion for the Secretary’s department in 2018 due to exceptional work ethic and attention to detail. » Owned initiative for new site launch dedicated to delivering value-added content for official members and meeting attendees. » Oversaw launch of secure registration platform for member officials and a robust redesign of editorial style guide, procedures, and policies.

International Monetary FundProgram Management Specialist

Aug. 2013 - Dec. 2014Washington D.C. Metro AreaCollaborated with 200+ member team to create innovative content based on customer insights and brand objectives. Utilized data to track and measure content effectiveness while maintaining confidentiality to protect company reputation. Produced strategic and dynamic content by prioritizing tasks to meet 100% of deadlines and adhering to institutional vision. Communicated complex information with diverse audiences clearly and succinctly to successfully inform short and long-term decision-making.

Venable LLPData Analyst

Sep. 2012 - Jul. 2013Alexandria, VAAdvanced Medical Technology Association, AdvaMed, (via ROCS)—April-June 2013 » Maintained schedules, travel arrangements and expense accounts for the Senior Executive Vice President. » Co-managed social media schedule and content for Public Affairs and developed strategic media to increase advocacy exposure. Venable LLP (via Jones Networking)—January-March 2013 » Coordinated with marketing and business development teams, performing rigorous market and client research maintain data hygiene.

Chapman Cubine Adams + HusseyAccount Associate

Jan. 2012 - May. 2012Arlington, VAAssisted in coordinating production process, schedule, and approving quality control. Provided front-end and follow up support for all client interactions. » Participated in the creative process—brainstorming, gathering background info and researching data for writers/clients, some copy writing and editing. » Oversaw all operations for data integrity for in-house analytical scheduling systems, helping to facilitate overall data process.