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Work Background
AirbaseDirector Content and Corporate Brand
Mar. 2020San Francisco Bay Area
True Link FinancialSenior Director of Marketing
Mar. 2019 - Mar. 2020San Francisco Bay Area
blend.Chief Strategy and Operating Officer
Jan. 2015San Francisco Bay AreaAs co-founder, head of strategy and COO for this marketing and software development company, I work with clients to define their brand identity and build strategic marketing plans to support that identity. As chief operating officer, I oversee the implementation of marketing plans including content creation, ad buys, content marketing programs, live events, branded software and websites, and I coordinate development, product and project management for complex software development projects.
Carmel PartnersMarketing Consultant and Product Manager Residential Services App
Oct. 2014 - Apr. 2015San Francisco Bay AreaConducted strategic market studies of service preferences and requirements for luxury apartment residents. Reviewed competitive environment, developed and executed comprehensive market survey, conducted management interviews, technology and HR assessments, developed strategic plan based on findings. Built user stories from key stakeholders, identified UI and UX redesign to meet needs. Served as product manager for the design and development of a residential services mobile app.
Rewired HealthFounder CEO
Jan. 2012 - Nov. 2015San FranciscoRewired Health developed InTouch Fit, a mobile health and fitness app available for IOS and Android. I conceptualized the product, designed the app, raised seed capital, hired and managed development team, and brought the product to market.
InTouch Fit provided a social communication platform for weight management and fitness professionals, as well as peer support, for their clients, based on the most recent studies on the brain science.
Youth Business AmericaCEO
Aug. 2008 - Mar. 2010Oakland· Founded 501(c)(3) this microfinance/business mentoring organization.
Youth Business International LondonConsultant
Jul. 2008 - Mar. 2010Led effort to create independent organization (within larger non-profit) including strategic plan, legal, accounting, and finance for this non-profit microfinance network organization. Served under HRH The Prince of Wales, the President of YBI.
Arthur AndersenSpecialist Consultant
Mar. 1998 - Mar. 2000Secured and led major project on energy risk management, created foreign exchange training software that was marketed to large corporations. Maintained client relationships and worked closely with AA clients to advise on risk management issues and market opportunities.
First National Bank ChicagoSenior Vice President - Global Head, Derivative Products
Jan. 1987 - Dec. 1993Chicago and LondonBuilt and ran the derivative products trading and marketing department with centers in Chicago, London, Tokyo and Sydney. Products included currency, interest rate, commodity, equity swaps and options. Managed global team of over 60 traders and marketing specialists.
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