Monica Arce Garcia

Senior Communications Specialist @Self Employed

🔥 Startup FounderMarketing DirectorCreative ProducerCopywriterBusiness OwnerAdvisor💸 MarketingCommunication Designer🐦 DesignBrand Marketing ManagerCommunications ManagerContent Manager

Monica Arce Garcia is a highly skilled senior communications specialist who operates her own freelance consulting business. She has built a prolific career, offering her expertise to various organizations in need of strategic communication guidance. Monica's wealth of experience spans across various aspects of communications including external communications, corporate communications, and content creation. Throughout her career, she has demonstrated exceptional skills in crafting compelling narratives, developing effective communication strategies, and managing complex projects. Monica holds a strong commitment to delivering quality results and leveraging communication to drive business success. Her ability to adapt to various industries and understand diverse audiences distinguishes her in the field. As a self-employed consultant, she continues to provide top-tier communication solutions for her clients, helping them to effectively engage with their target audiences.

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Work Background

Self-employedStrategic Communications | Creative & Copy Director | Content & Social Media Strategy

Jun. 2014Australia, FranceDigital & Offline Communication Campaigns, Copywriting & Content Strategies • Defining communications strategies so to enhance brand awareness, engagement and visibility as well as align with overarching business strategy and marketing goals for global communications campaigns for clients such as Hennessy Cognac, L’Oréal, BMW Internal & Change Management Communications • Lead the strategic planning and delivery of Australia Securities & Investment Commission internal rebranding of department after major organisational change • Developed Commonwealth Bank M&A internal communication content and collateral including synthesising information, interviewing SMEs and copywriting a library of documents of over 100 artefacts to be used internally as a library • Development, project management and copywriting of Saint Gobain internal strategy artefact for 2030 strategy roadmap. • Advisory on COVID-19 communication strategy for Prime Minister & Cabinet Office for Australia.gov.au website and social media channels ensuring communicating in plain language, simplifying and targeting messaging to meet various stakeholders' information needs in a complex, fast moving environment. o Successfully delivered UX design, simple language on Australia.gov.au COVID19 website Social Media Strategy • Development of Social Media Strategy for Coca Cola Amatil to increase engagement and brand awareness. Successfully developed a social media strategy approved by board and grew several channels by 30%

D'Arçé SandalsFounder & Creative Director

May. 2016Brisbane, AustraliaD ‘Arçé is a premium footwear brand focusing on creating leather sandals. We use sustainable, ethically sourced leather from a local tannery. Additionally, we manufacture all our sandals in Australia. We work with indigenous women to include them in the fashion supply chain in Cherbourg, Queensland. As Founder & Creative Director, my responsiblities include: - Brand development, web site traffic growth, social media strategy (multi-channel) - Development & drafting of business plan & sales strategy - Creative direction of designs, content for website & social media www.darcesandals.com

XeroContent Lead, Global Campaigns & Insights

Jun. 2020 - Oct. 2022-Creating content and strategies through the Global Campaigns team to bring Xero’s vision and mission to life through an earned attention and digital first approach, encompassing the latest innovations in communications -Creative Ideation & Direction -Drafting content as well as commissioning work from other internal and external stakeholders -Develop messaging and narratives for key projects to ensure that they will resonate globally -Coordinate activities with key creative partners

Somos21Board Of Directors - Branding & Communications

Dec. 2016 - May. 2019AustraliaSomos21 is a not-for-profit organisation inspiring action and collaborative engagement with and between young Australian and Latin American professionals to deliver positive personal, professional and social impact via a digital platform. We are committed to unleashing human potential across Australia and Latin America through constructive, impact focused products, services and initiatives, and through our network of local chapters. In these early stages, as we work to establish ourselves as a sustainable social business, we are focused primarily on strengthening our online capability and expanding our network of chapters throughout Latin America. We welcome all passionate, qualified young professionals with a background or interest in Latin America to join us and discover new opportunities to collaborate, engage, and develop.

MAARTIN content intelligence & designSenior Advisor & Project Manager

Mar. 2013 - Apr. 2014Paris Area, France-Client Project Coordination (overseeing budget, timelines, deliverables as well as implementation, completion of projects with budgets ranging from 2,000 – 20,000euro ) -Sourced, engaged and managed talent (graphic, motion, voice over) -Production of content (designing and authoring content, draft scripts, develop editorial policies) -Creative Direction for client pitches, IMC, activations, collateral -Strategic recommendations for brand positioning for pitches -Social Media Strategy & Coordination -Business Development

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