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Work Background
FleishmanHillardSenior Vice President, Senior Partner
Jun. 2021Boston, Massachusetts, United States
FleishmanHillardSVP, Partner
Jun. 2016Boston, MassachusettsPromoted to SVP/Partner as a result of continuing new business development success both regionally, nationally and globally along with exceptional account management for leading clientele including: Walmart, Great Wolf Lodge, Gatorade, Syracuse University, Babson College, Cisco, Bose, Nixon Peabody, Boston Public Schools, and Houghton Mifflin Harcourt, among others. In my role, I oversee client satisfaction and manage a team known for superior media planning strategy, best practices and execution; corporate and crisis communications; influencer and thought leadership initiatives; digital storytelling; and creative event and experiential marketing. Key Achievements / Responsibilities: • Lead $5M in account work for top-tier clients; Develop and execute strategic communications that map to client objectives and deliver measurable ROI • Client point person for senior management, external communications and client satisfaction • Drive new business for FH in Boston, the Americas and as media lead on global RFPs for key pitches • Mentor and manage team of media specialists in successfully deploying integrated communication strategies across multi-platform; Direct junior staff to ensure work quality, productivity and talent development • Deliver media placements in leading outlets such as the NYT, WSJ, NPR, Forbes, Fast Company as well as high-impact regional media like the Boston Globe, Chicago Tribune and SF Chronicle • Maintain high industry profile and network • Run media training for clients both on-site and in-house
FleishmanHillardSenior Vice President
Jun. 2014 - Jun. 2016BostonAs SVP, I orchestrated the media planning and communications strategies for multiple large client accounts, headed our regional media team and served as the point person for media on new business pitches nationally and in the U.K., UAE and Italy.
Fleishman-HillardVice President
Sep. 2009 - Jun. 2014BostonRecruited to FleishmanHillard as media specialist and managed all things media: strategies & messaging, implementation, outreach & pitching, creation of media events, initiatives and special projects. Key Media Wins: • Helped Gatorade reposition and redefine its brand; Secured spot on Fast Company “Most Creative People of 2012” list for Gatorade President, winning accolades as a company reinventing a flagging brand • Secured feature piece in the NYT for robot maker iRobot Corporation • Captured coverage in Boston Globe for Panera Cares Cafes & the Panera Bread Foundation’s work to provide low-cost meals to families in need •Landed Washington Post feature on Nixon Peabody’s office redesign to attract millennials and the next generation of lawyers
MS&L WorldwideDirector of Media Relations
May. 2006 - Sep. 2009BostonDesigned and executed comprehensive communications and media relations programs for leading consumer and healthcare clientele including: Best Buy, P&G, Outback Steakhouse, Philips Healthcare, and Staples.
WTENAssistant News Director
Apr. 2004 - May. 2006AlbanyManaged the day-to-day operations of a 50-person news team for ABC affiliate WTEN (audience of 1.3M). I ran editorial decision-making, managed breaking news and oversaw all staffing (hiring, talent development, annual reviews and compensation).
WBZExecutive Producer
Apr. 2003 - Apr. 2004BostonOversaw production of an award winning 3-hour morning newscast and managed a staff of 15. Known for exceptional on-site news coverage (i.e. Boston Marathon, election coverage, sporting events).
WLVISenior Producer
May. 2000 - Apr. 2003BostonLead producer for 10PM News (a nightly 60-minute newscast) in Boston’s competitive media market.
NECNProducer
Nov. 1999 - Apr. 2000BostonProduced and wrote daily 30-minute morning and noon newscasts.
WTENProducer
Jun. 1994 - Nov. 1999AlbanyRan assignment desk, on-air morning reporter, produced newscasts, and managed late night staff for ABC-affiliate in Albany, NY.
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