VerizonHead of Integrated Marketing
Mar. 2018Miami, Florida · HybridAs Head of Marketing & Customer Experience, I am responsible for directing inclusive marketing and brand strategy across 7,500+ franchise locations in the U.S. Possess yearly promotional roadmap of product for executive alignment/approval. I have Formulated new governance process aimed at enhancing speed to market by 2 months for executional excellence. Under my administration is inclusive communication and training strategy for franchisees and customers within the channel.
Below are some of my career highlights:
• Piloted digital marketing campaigns and media mix from ground-up for channel in 2018; optimized performance marketing engagement rates to about 10x of the industry benchmark with continuous year over year improvement.
• Improved in-store and social media brand consistency by over 80% by developing brand guidebook for franchises.
• Created loyalty program for franchisees basing upon company KPIs in 2020, resulting in improvement of store productivity by 15% and franchisee satisfaction for TracFone Wireless by 8 points.
• Implemented standardized sales process in 2018, resulting in consistent consultative in-store experience that improved customer satisfaction by 11 points.