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Work Background
VerizonHead of Integrated Marketing
Mar. 2018Miami, Florida · HybridAs Head of Marketing & Customer Experience, I am responsible for directing inclusive marketing and brand strategy across 7,500+ franchise locations in the U.S. Possess yearly promotional roadmap of product for executive alignment/approval. I have Formulated new governance process aimed at enhancing speed to market by 2 months for executional excellence. Under my administration is inclusive communication and training strategy for franchisees and customers within the channel.
Below are some of my career highlights:
• Piloted digital marketing campaigns and media mix from ground-up for channel in 2018; optimized performance marketing engagement rates to about 10x of the industry benchmark with continuous year over year improvement.
• Improved in-store and social media brand consistency by over 80% by developing brand guidebook for franchises.
• Created loyalty program for franchisees basing upon company KPIs in 2020, resulting in improvement of store productivity by 15% and franchisee satisfaction for TracFone Wireless by 8 points.
• Implemented standardized sales process in 2018, resulting in consistent consultative in-store experience that improved customer satisfaction by 11 points.
AT&TDirector, Consumer Marketing
May. 2014 - Mar. 2018Atlanta, GAThe role of Director, Consumer Marketing & Messaging Strategy demanded me to devise overall positioning statements for key strategic product launches throughout all marketing mediums and ensuring cohesive messaging. I proactively led and guided senior leadership through cross-channel prioritization process for determining marketing communication launch strategies. I was also tsked with allocation of marketing spend to focus on improving consumer and frontline awareness by 20% year over year.
Below are some of my notable accomplishments:
• Launched most successful marketing campaign for AT&T Unlimited Data plans in line with customer satisfaction
• Drove digital improvements in omni-channel and sales experiences through digital platforms and integration of messaging across all shopping experiences; digital click-to-purchase rates boosted by amount of 15%.
• Awarded Service Excellence Award in 2017 and 2015 AT&T Summit Winner for proactive contributions in omni-channel digital experience improvements.
AT&TSr. Marketing Manager
Jan. 2010 - May. 2014Atlanta, GAWhile working as Sr. Sales Operations Manager, Digital Engagement & Training , I contributed by designing and implementing all-digital platform with main focus on weekly curated content for frontlines to acquire critical information regarding product or service launches for better and adequate customer experience. I was also bestowed upon with the duty to steer Employee Engagement Program for 32K employees and 3.5K managers while bringing 5% increase in leadership efficacy through development plans based on survey data.
Some of my major contributions can be described as:
• Achieved AT&T internal project of the year basing on client and user feedback.
• Awarded AT&T Mobility & Consumer Beacon Award (presented to 1 of 125 individuals each year) for exceptional contributions to employee training. My Additional Experiences are:
• Retail District Sales Manager, AT&T
• Leadership Development Program, AT&T All of these career paths enabled me to gain valuable experiences and groom my professional competencies.
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