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Work Background
Elusive Tiger Creative Talent Strategy & Operations
Aug. 2023Los Angeles, California, United States · Remote
AnswerLabSenior UX Strategy Analyst
Oct. 2021 - Apr. 2023Larkspur, California, United States• Closed over $3.5MM in research contracts as Senior UX Strategy Analyst and client liaison for Google, eBay, and Amazon partnerships, creating statements of approach and new sales opportunities with deep industry knowledge of UX research methodologies.
• Analyzed all quote requests alongside client strategic plans to create winning bid proposals. Led key stakeholder meetings, prepared detailed bids and contracts, monitoring adherence to all phases of proposal creation, project development, and budgets.
• Facilitated multi-disciplined groups in brainstorming and developed answers to key aspects of the proposal. Provided tactical advice and guidance with the ability to drive solutions that resulted in winning submissions, while monitoring proposal content to ensure compliance to RFP requirements, evaluation criteria, and technical requirements.
• Led as key point of contact, influencing the direction of client’s business environment, understanding how they fit within the wider industry, key challenges, core strategies, and business needs through a holistic, consultative approach.
• Supported rollout of new company Learning Management System & Empathy Labs as a subject matter expert.
Mondo ResearchDirector of Operations and Recruiting
May. 2016 - Oct. 2021Los Angeles, California• Increased company revenue by $150K, increasing profit margins 20% by managing company budget/ROI, streamlining processes in technology and social media marketing, managing RFPs, and scaling recruiting packages.
• Served as strategic business partner to achieve Fortune 100 and “Big Tech” client goals in consumer insights across Product, UX, Medical, and Learning industries, designing and implementing custom research recruiting strategy for clients remotely.
• Inspired and led a team of recruiting professionals across various methodologies: focus groups, 1:1, ethnographies, online, qualitative, and mobile, creating new onboarding for partners and contractors.
AT&TSenior Program Manager - L&D Operations (Sales and Marketing)
Sep. 2008 - May. 2016El Segundo• Recruited by previous employer to launch a new Learning & Development department, helping DIRECTV achieve the #1 spot in the industry, increasing subscriber growth from 16MM to 19MM.
• Designed new programs, managed trainers, partnered with entire team to launch a new LMS, and virtually onboarded 900+ new dealers annually. • Facilitated and presented at all levels of the business; 1:1 leadership coaching, focus groups, in-person and online classrooms from 5 to 250+ learners, and presented on stages up to 5000+ attendees.
• Created the company's first Dealer Advisory Council, partnered with Sales and Marketing SVP to implement a “World Class” Executive Development initiative, and launched train-the-trainer programs for National sales team. • Managed annual execution of classroom break-out strategy for the annual “DIRECTV Revolution” convention, 90+ sales & marketing classes, educating 6000+ indirect dealers - hosted in cities across the U.S. and making DIRECTV an unstoppable sales force from the front lines up through the executive teams.
• Consistently hit sales and retention goals by leading Quarterly Business Reviews, securing KPI; leading sales teams, call centers, big-box retail partners, training consultants, instructional designers, and event producers.
• Spearheaded the launch of e-learning across National Retail Accounts and “Big Box” retailers; Best Buy, Sam’s Club, Walmart, and Costco to drive growth of 390+ subscribers annually.
• Program Manager of Multi-Cultural Business, drove profitable growth in the international channels, leading a $200MM (Pan- Asian, Brazilian, and Russian) acquisition and retention market strategy exceeding retention goals by 1K customers/mo.
1-800-FLOWERS.COM, INC.Learning and Development / Training Manager
Dec. 2005 - Sep. 2008Burbank• Head of Learning and Development for all 1-800-Flowers and Conroy’s CA retail stores. • Launched corporate-wide training initiatives, providing franchise owners with robust compliance protocols in product knowledge, sales, communications, operations, analytics, finance, human resources, multicultural marketing, and visual merchandising.
• Established a new Franchise Advisory Board, consulting lead members as subject matter experts in sales & marketing initiatives.
• Created and facilitated a six-week onboarding program for new Franchisees, and acted as Franchise Business Consultant,managing onsite L&D and Operations during critical high-volume holiday periods.
• Produced annual 1-800-Flowers Franchise convention, designing, and delivering a new 3-day learning event. Engaged executive teams in Las Vegas NV, managing budget and leading sales & marketing strategy between corporate and franchisees.
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